Mailbrew Marketing Weekly - Marketing Weekly #41

7 Simple Strategies You Can Apply To Improve Your Email Marketing Performance • Being Shadowbanned Isn’t The Reason Why Your Instagram Stopped Growing But Here’s A Simple Way To… • iOS 15 is almost here—is your marketing game ready? • The Technology Consultant’s Marketing Pitchbook for Remarkable Long-Term Client Success • 6 Words of Persuasion Your Writing Needs to Attract More Readers • 17 Actionable Marketing Tips for Small Businesses in 2021 • Hustle Culture vs. Chill Work • Build vs. Buy: Which is Right for Your Business? • 💻 Atlassian (Jira) • Marco…
19
Sunday September, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

17 Actionable Marketing Tips for Small Businesses in 2021
Si Quan OngSep 16
Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know who you’re targeting Double down on what’s already working Eliminate tactics that aren’t working Build an email list Nurture your subscribers
Read more ›
Hustle Culture vs. Chill Work
Rand FishkinSep 14
A few weeks ago, Wil Reynolds and I were on a video call together. I think I joined in a couple minutes after him, and the discussion was already starting: Someone on the call: “… just hustling”Rand: “Ugh, I hate hustle culture.” Wil: “Yo, Fish*, can you define hustle?”Rand: “Easy …
Build vs. Buy: Which is Right for Your Business?
Tom WhatleySep 10

Product leaders often believe it’s cheaper to buy software than build it. But that’s not always the case. You don’t need a large development team or outside capital to build your own software from scratch.  Whether you decide to build or buy, the technology you adopt must align with your …


Newsletters

💻 Atlassian (Jira)
First1000 - Ali AbouelattaSep 12
A deep dive on how $1B of capital and a perfectly crafted M&A engine created $40-50B of market cap for Atlassian!
Marco…
Victoria KellySep 17

Friday feels, a wiki fun fact, and your weekly round-up of marketing.

The post Marco… appeared first on Carney.


Podcasts

Cathryn Lavery — Going From 0 to $10M+, Playing Monopoly with Daymond John, & The Kickstarter Formula
share.transistor.fmCorey HainesSep 14

On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. 

I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify’s Build a Business Competition in 2016 and the …

The Counterintuitive Way to Achieve Excellence

Learn why many businesses struggle to achieve excellence and the counterintuitive steps you can take to satisfy your customers.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

A Guide to Building a Sustainable Speaking Career

In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author and keynote speaker. He's also worked with the Muppets. I'm also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building …

Welcome to the Soaring Twenties with Thomas Bevan
Copyblogger Media LLCSep 13

In this week’s episode, I speak with  @Thomas Bevan.

Thomas is a writer and a crypto enthusiast. He writes a weekly column on  The Commonplace.

So much of the crypto world is built around hype, FOMO, and excitement. Yet, much is unknown about how crypto will …

Last of the Ironic Titles
feedproxy.google.comJohn Wall and Christopher PennSep 16

In this Marketing Over Coffee: In this episode learn about what you need to be ready for on September 20th, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift’s …

Flash Forward: Ethically Mixing Fact and Fiction (ft. Rose Eveleth)
3clips.castos.com3 Clips by CastosSep 13

In 2021, we’re blessed to live in a podcast landscape ripe with richly reported nonfiction shows that challenge your way of thinking and expand your world: Reply All, Invisibilia, Far Flung, the list goes on. There is also an expanding slate of fictional podcasts to get lost in. But what …


Quite my job as a digital marketer and it feels amazing!

Hi all,

I just wanted to take some time to thank all of you who have supported me with very insightful advice on my specific situation. If you are interested you can read more here: Should I resign?

This week my manager was trying to put more pressure on me …

My marketing role has become very miscellaneous and I feel trapped in my job

I started in a Coordinator role and been here for 2 years after my Masters. My Manager and team keep dumping tasks on me that don’t align with my career / goals/ job description. If someone quits, all of their boring work falls on me. I feel like im being …

How do you find meaning in marketing?

I've been working in marketing for almost a decade now and, after seeing my grandmother's health decline rapidly, I'm starting to re-evaluate my career. It just seems so stupid to be so anxious all of the time trying to make incremental revenue for businesses that I have no ownership in. …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

It's really important to remember that:

1. Making something bad.
2. Then iterating until it's good.

... is way faster than:

1. Make something good upfront.

This shortcut is used by the great, prolific creators.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Did you know:

In less than 60 days, you’re either about to make the most money you’ve ever made, or lose the most money you’ve ever lost…

And it all depends on what you take from this thread.

mkobach
Matthew Kobach @mkobach

Twitter is the greatest networking tool of all time

randfish
Rand Fishkin @randfish

New profile pic.
...
Yup, I have wrinkles and a lot of gray these days.

mrsharma
Nik Sharma @mrsharma

One of the easiest ways to build community as a small brand:

Send a personal email (text only) to every customer thanking them for their purchase, and about who you are.

hnshah
Hiten Shah @hnshah

The @LazyLionsNFT are #1 in volume for the first time.

This is the power of community.

Fun to experience first-hand and be part of a community that is early and built from the ground up in just a few weeks.

nftwhalealert
NFT Whale Alert @nftwhalealert

Hourly Top Volume
Lazy Lions: Ξ60.55 ($207,858.12)
Sneaky Vampire Syndicate: Ξ50.07 ($171,897.87)
Cool Cats NFT: Ξ45.29 ($155,473.32)
Art Blocks HyperHash: Ξ19.89 ($68,279.19)
The CryptoDads: Ξ18.89 ($64,842.91)

ThatChristinaG
Christina Garnett @ThatChristinaG

.@griner I need an entire rebrand series in @Adweek with her work.

Please and thank you.

TheCoolestCool
Ross Simmonds @TheCoolestCool

Some content marketing agencies forgot about the ‘marketing’ part of the category. All content. No marketing.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

So very happy to see this! If there’s a movie worthy to watch at the cinema is #dune hope it does well so there’s a 2nd part too. If you’re in Europe and wondering if it’s worthy to watch this weekend: the answer is YES!

solacecinema
Cinema Solace @solacecinema

Denis Villeneuve’s #Dune has made $8.5M in just 2 days at the International Box Office.

It is expected to earn over $35M this weekend.

theandreboso
Andrea Bosoni @theandreboso

Founders obsess over recurring revenue but it’s an illusion.

Customers have a lifetime value and they won’t give you money forever.

Getting that amount as a one-off payment would be just as good.

lennysan
Lenny Rachitsky @lennysan

How behavioral science can boost your conversion rates 📈
lennysnewsletter.com/p/how-to-use-b…

KateBour
Katelyn Bourgoin ⚡️ @KateBour

The more you learn about what makes people tick, click, and buy…

The better your marketing performs

That’s it. That’s the “secret”

TaylorHoliday
Taylor Holiday @TaylorHoliday

Our longtime partner @iglooproducts completed a sale for $677M yesterday.

It was due in large part to the remarkable leadership of their CMO @bgyeah.

Here is how he helped lead this legacy brand into the DTC era and capture a massive win... 🧵

MattNavarra
Matt Navarra @MattNavarra

TikTok is experiencing technical problems. It’s not just you.

#tiktokdown

aprildunford
April Dunford @aprildunford

The run this morning was 🔥

JoelKlettke
Joel Klettke @JoelKlettke

There are companies who will pay you, love every minute of the process, excitedly send you referrals...

...and not use one word of what you wrote for them.

peeplaja
Pe:p Laja @peeplaja

Father-daughter weekend

MarijanaKay
Marijana Kostelac ⚡️ (12/100) @MarijanaKay

Content teams hiring freelance writers: be proactive about your working relationship with the writer.

It's not just about what *you* need from *them*, but the other way around, too.

Asking "Is there anything we can do better for you on our end?" goes a LONG way. 🙌

#tweet100

lovevalgeisler
Val Geisler @lovevalgeisler

Desk check: how many cups/beverages are you looking at right now? I’m at 3 mugs and a water cup.

coreyhainesco
Corey Haines 💡 @coreyhainesco

We’re all trying our best out here 😅

If you’re doing the hard work of building a business/community/app/resource…

KEEP IT UP. You got this 💪

brianclark
Brian Clark @brianclark

Technology doesn't change human nature. It amplifies it.

jmcmillen89
Jacob McMillen @jmcmillen89

It's nice to have my high-quality content acknowledged by other people creating top notch content in the same niche that is highly relevant to my publisher site url.

TaylorLagace
Taylor Lagace @TaylorLagace

A.I.D.A. Metrics are more important than ever before when gauging creative success in ad accounts...

A - Attention (Views/Impressions)
I - Interest (Video Avg. Watch Time)
D - Outbound CTR
A - Action (ROAS)

wilreynolds
Wil Reynolds @wilreynolds

Wow digging how much of their new wealth the canva founders is putting out to their foundation (they are valued at 40 BIllion). We really need to support and celebrate the CEOs who take this approach, we got enough that don't - lets lift up the ones who do forbes.com/sites/td-bank/…


Thanks for reading!

Have a great week. 🤓


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