Mailbrew Marketing Weekly - Marketing Weekly #42

Sunday September, 2021

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Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

Writing a 10,000+ Upvote Quora Answer

Rebecca SealfonSep 24

Five Lessons Marketers Can Learn from a Viral Egg

Victoria A. FraserSep 24

6 Unusual Things I Wish I Knew Earlier as a Content Creator

Clement BrianSep 23

What Is One Semi-Viral Tweet Worth?

Brinda KoushikSep 23

The Simple Yet Super Powerful Approach to Creating Content People Want, Instead of What They Don’t

Nicholas E. BarronSep 23

SEO Blog by Ahrefs

Demand Generation 101: 5 Strategies That Work

Holly StanleySep 23

We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate demand for our products because our free backlink checker is a free version of our premium tool. In this guide, you’ll…

Newsletters

Carnage Issues

Falling for You 🍁

Victoria KellySep 23

Your weekly marketing round-up – and autumn happy hour realness.

The post Falling for You 🍁 appeared first on Carney.

Podcasts

Everything Is Marketing

Dave Schools — Creating a Top Medium Publication & Behind The Scenes of Hopin's Rapid Growth

share.transistor.fmCorey HainesSep 21

On the show today is Dave Schools. Dave is the first employee and Head of Marketing at Hopin. This is a bit of a different episode because Dave and I actually recorded this on a Twitter Space so the audio quality isn't ideal, but sometimes it's fun to have the …

Duct Tape Marketing

Narrowing Your Focus On Your Ideal Customer

ducttape.libsyn.comSep 23

In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying …

Ecommerce Marketing School with Ben Jabbawy

Everything You Need To Have Your Best BFCM Ever, For FREE. #282

share.transistor.fmPrivySep 24

Try Privy for FREE today
Follow Ben on Twitter
Privy's Fall Get It All Event
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy of The State of Shopify Report
Join The …

The Copyblogger Podcast

Jay Clouse: How Creativity is Your Secret Weapon for Success

Copyblogger Media LLCSep 21

In today’s episode, we speak with the founder of Creative Elements, Jay Clouse.

Jay is a writer, a podcaster. and a community manager.

Jay’s podcast, Creative Elements, explores how remarkable creators found creative independence. Through narrative interviews, Jay dives into the nitty-gritty of how the world's best creators make …

Marketing Over Coffee Marketing Podcast

The AI Marketing Canvas

feedproxy.google.comJohn Wall and Christopher PennSep 24

In this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas – A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj …

3 Clips | Dissecting Great Podcasts

Wireframe: Fonts as People (ft. Khoi Vinh and Dominic Girard)

3clips.castos.com3 Clips by CastosSep 20

When’s the last time you attended an audio-only house party populated entirely by personified versions of fonts? Actual typefaces like Arial and Times New Roman speaking at you like real life people? Imagine how obnoxious Comic Sans sounds…

Welcome to the ambitious world of Wireframe, a podcast from Adobe and …

r/marketing

I just ran my first ad campaign ever. I'm feel proud and excited for the future.

206

I did it on snap chat. I spent 50$, i got 128 swipe ups. Nothing much I know but it feels great.

I did this all on my own. I made the ad in photoshop. Wrote the copy myself, and took the leap.

Cheers to taking the first step.

Name a famous marketing campaign that was was successful but didnt make any sense.

114

I'll go first! Coors Light. They based their entire campaign off the temperature of their beer which has nothing to do with the product and something a consumer can achieve with any beer. But, interesting enough, it worked.

What's one thing you wished you knew before starting a career in marketing?

For me, it was the fact that niching down helps you get paying customers much faster than trying to become a generalist, who wants to master all skills.

Marketing - Latest - Google News

Using a Rags-to-Riches Story Won't Build Your Business - Entrepreneur

EntrepreneurSeptember 25

‘New normal’ automobile marketing is all about omni-channel engagement to deliver immersive experiences - ETAuto.com

ETAuto.comSeptember 25

IAA Leadership Awards 2021: Bobby Pawar, Nandini Dias win creative, media honours; RS Sodhi bags 'Business Leader of the Year' | Awards - Campaign India

Campaign IndiaSeptember 25

Why you should not mix business with friendship - The Star, Kenya

The Star, KenyaSeptember 25

In ‘Arms Race’ For Mass Adoption, Crypto Companies Ink Sports Sponsorships Worth Hundreds Of Millions - Forbes

ForbesSeptember 24

Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen. - Adweek

AdweekSeptember 24

Marketing trends for September 24 - AdAge.com

AdAge.comSeptember 24

After Apple's iOS update, marketers are “blind” to Facebook's metrics - Morning Brew

Morning BrewSeptember 24

Marketing Jobs on HeyMarketers.com →

Content Harmony: Head of Content Marketing

Sep 24

Content Harmony: Part-Time / Freelance Product Marketer

Sep 24

Punchpass: Head of Growth & Marketing

Sep 24

HOMER: Senior Director, Growth Marketing

Sep 24

HOMER: Senior Manager, Paid Social

Sep 24

HOMER: Associate Manager, Email Marketing

Sep 24

Juni Learning: Senior Growth Marketing Manager

Sep 24

Juni Learning: Senior Social Media Manager

Sep 24

Juni Learning: Junior CRM Specialist, CRM/Emails

Sep 24

mojo: Head of Growth

Sep 24

Twitter

Top links from tweets

Variety

bit.ly

“The Crown,” “Ted Lasso” and “Mare of Easttown” took home a whopping 10 of the 12 acting awards during the 73rd Primetime Emmy Awards, hosted …

Inside Facebook’s Push to Defend Its Image

nyti.ms

Mark Zuckerberg, the chief executive, has signed off on an effort to show users pro-Facebook stories and to distance himself from scandals.

Scrape Google Suggest at scale - Antoine Eripret

www.aeripret.com

Discover how you can use Python to scrape data from Google Suggest at scale. With search volumes included!

Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergro…

www.slideshare.net

¿Qué hacer cuando tu posicionamiento y tráfico SEO cae? En esta presentación haremos un repaso de los escenarios más frecuentes y acciones a tomar.

Getting more technical

www.lennysnewsletter.com

👋 Hey, Lenny here! Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working …

Will DAOs replace Corporations?

every.to

Or, how NounsDAO plans to take over the world

Marketers

Matthew Kobach @mkobach

Someone who changes their opinion as they learn new information has more control over their thinking than someone who refuses to change their mind

Matt Navarra @MattNavarra

Opening a Facebook Account in 2025

Hiten Shah @hnshah

It took me ~10 years to get over the feelings from the worst days of my first venture-backed startup experience. And I already live with no regrets. Startups are hard and can leave you with heavy baggage.

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Weird Copywriting Tip:

Use broken sentences in your copy.

Start sentences with words like "and” or "but"

It's easier to read.

And easier to understand.

But more importantly:

It makes them keep reading.

This tweet is an example ^^^

Ross Simmonds @TheCoolestCool

When I first started in marketing I thought that content creation needed to be the priority.

Write more. Create more. Publish more.

Now I realize that the true power is in distribution. Create one amazing asset and spread it one hundred different ways.

That’s how to win.

Lenny Rachitsky @lennysan

The 10 commandments of salary negotiation, by @mediumsizecats

👇 Read on 👇

Aleyda Solis 👩🏻‍💻 @aleyda

Way in advance to your SEO please 👏

Amalia Fowler (she/her) @AmaliaEFowler

Tell 👏 Your 👏 Marketing 👏 Team 👏 When 👏 You 👏 Make 👏 Site 👏 Changes

Ann Handley @MarketingProfs

Happy 91st birthday to the late, great Shel Silverstein! More relevant now than ever.

Marijana Kostelac ⚡️ (19/100) @MarijanaKay

5 yrs ago, a Dublin agency owner told me he won't take me for an (unpaid) internship because I'm

🚨 not a native English speaker 🚨

and he's, quote, "had a lot of problems with those before."

I've since written for clients w/ $150M-$2B (!) revenue & Fortune 100s 💪

#tweet100

Joel Klettke @JoelKlettke

The CEO of @deel helped me out personally at midnight his time and if that's not give-a-damn idk what is

Katelyn Bourgoin ⚡️ @KateBour

People buy from brands that they:

1. know
2. like
3. trust

Being known is just the first step. Don’t forget to invest in building your likability and trust too.

Christina Garnett @ThatChristinaG

Chris Pratt as Mario is such Olive Garden vibes. I can't.

Val Geisler @lovevalgeisler

Interviewing so many people who just don't want to be forced to return to the office full time so they're seeking remote jobs now. Some companies are going to lose really incredible humans to really outdated policies.

Nik Sharma @mrsharma

Multiple brands have told me they want ~20-30% of rev to come from marketplaces next year.

I’m working on a new co that allows:

• easy syndication into marketplaces & other merchants to sell (w/ ur approval)

• gives you 1P customer data

Interested? twitter.com/messages/compo…

Andrea Bosoni @theandreboso

Keyword cannibalization means that you shouldn’t have more than one page targeting the same term.

But there’s an exception.

It’s fine to create multiple pages targeting the same keyword when they have different search intent.

JH Scherck @JHTScherck

The @tomcritchlow SEO MBA course is very good. I got more than my money's worth (a lot more) from yesterday's session on opportunity modeling, It's already changing how I work with customers. Money well spent. Highly recommend signing up for the list: seomba.com

marandiz.eth @allthingsmarco

Preparing for our new @droppartyyy office.

Rand Fishkin @randfish

AHEM. 👇👇👇

Amanda Natividad @amandanat

Sorry but if you inherently dislike agencies or consultants, it’s because you hired the wrong one.

April Dunford @aprildunford

At some point I'm going to write a positioning case study on smart toilets but two things stand out: 1) someone coined the word "analprint" and 2) marketers used an artistically lit photo of a sexy naked man pooping in their tradeshow booth. theguardian.com/lifeandstyle/2…

Wil Reynolds @wilreynolds

One thing Google+ had right...the ability to put people in circles and determine how much of that circle you wanted to see in your feed. Any other features that google plus got right?

Taylor Lagace @TaylorLagace

INFLUENCER GENERATED CONTENT TYPES:

- Testimonial
- Use Case
- Unboxing
- Product Review
- Screen Record
- Comparison
- Reaction
- Before & After
- Mashable
- Boomerang
- Product Tutorial
- Product Reveal

Taylor Holiday @TaylorHoliday

🤯 twitter.com/documentingbtc…

Documenting Bitcoin 📄 @DocumentingBTC

If you’re going to watch one video today, make it this one.

The future is here.

Pe:p Laja @peeplaja

Look who's at the @CXLdotcom offices today! Mr @Patticus is honoring us with his presence.

Might or might not be filming a pricing course.

Miles Beckler @milesbeckler

Persistence is insurance against failure.

#MarketingTwitter

DIGITAL SURGEON @DIGITALSURGEON4

Marketing Tips
#Digitalsurgeon #DigitalMarketing #MarketingTwitter #marketingtips #advertising @DIGITALSURGEON4

Fady Sobhy Aziz @FadySobhyAziz1

“Marketing without Google Analytics is like driving with your eyes closed"
#Certificate #googleanalytics #Digitalmarketing
#MarketingTwitter

Harsha Sharma @HarshaaSharmaa

Who ever's Copywriter of @zomato, if you're a guy, date me :p ;)
#sundaymood #Zomato #MarketingTwitter #DigitalMarketing #emotions

Amit Tilekar @amitptilekar

Hey marketing folks, how are you upping the game to tackle challenges posed by #iOS15?

iOS 15 - A Curveball for Marketers linkedin.com/pulse/ios-15-c… on @LinkedIn

#MarketingTwitter