Mailbrew Marketing Weekly - Marketing Weekly #43

Sunday October, 2021

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Blogs

Better Marketing - Medium

The Top 5 Viewed Facebook Posts (And What You Can Learn From Them)

Ash JurbergOct 1

The Greatest Goddamn Piece of Copywriting Advice I’ve Ever Read

Jonah MalinOct 1

What Can Ubersuggest Do for Your Marketing Strategy?

Gayle Kurtzer-MeyersSep 30

Just Call Me the Interpreter: Translating Brand Strategy into Meaningful Visuals

Ilya LobanovSep 30

Google’s Successful Marketing Campaign Lets People Buy Potato Chips

Shenbaga LakshmiSep 30

Buffer Resources

Introducing a New Social Media Calendar

Mike EcksteinSep 28

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!

SEO Blog by Ahrefs

7 Best Online Marketing Communities (Free and Paid) to Join in 2021

Rebecca LiewSep 30

But with the wealth of groups to choose from, finding the right one to join can be overwhelming if you’re new to the space. To help, we joined some popular marketing communities and cherry-picked our favorites. Here’s what made the…

Newsletters

First 1000

🐦 Twitter

First1000 - Ali AbouelattaSep 27

How Twitter got its first 1000 users

Carnage Issues

Vibes Found Here

Victoria KellyOct 1

Get your weekly round-up served with THE BEST sammich around.

The post Vibes Found Here appeared first on Carney.

Podcasts

Everything Is Marketing

Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr

share.transistor.fmCorey HainesSep 27

On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.

I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over …

Everyone Hates Marketers

How I've Made $60,300 With One Single Email (A No-Bull Story)

everyonehatesmarketers.castos.comLouis GrenierSep 28

Go behind the scenes with me to learn how I sold out my latest cohort of Stand The F*ck Out without using scummy marketing.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

How To Create Marketing That Can't Be Ignored

ducttape.libsyn.comSep 30

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he has a new book called – …

Ecommerce Marketing School with Ben Jabbawy

5 Ways To Use Broadcast Texts For Your Brand (+ Examples) #287

share.transistor.fmPrivyOct 1

Try Privy for FREE today
Follow Ben on Twitter
Check out Broadcast Text from Privy
Privy's Fall Get It All Event
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy of The …

Marketing Over Coffee Marketing Podcast

Hope for Humanity

feedproxy.google.comJohn Wall and Christopher PennOct 1

In this Marketing Over Coffee: In this episode learn about what Artificial Intelligence Can’t Do, Getting More LinkedIn Traffic, iOS15, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence AI Content Generation – How The Pile works AI content quality will only be in …

3 Clips | Dissecting Great Podcasts

Making a Living in Podcasting (ft. Kinsey Grant and Josh Kaplan of Thinking is Cool)

3clips.castos.com3 Clips by CastosSep 27

3 Clips is a show about the craft of podcasting, and the passion behind that craft. But how do we translate that passion into income? On this special episode, business partners Kinsey Grant and Josh Kaplan help us answer this question. Kinsey is the host of Thinking is Cool, where …

r/marketing

I’m resigning from my director position in a few days

139

Like the title says, I’m done. Seriously just done. I’m a “director” at an agency, but like most of you know that doesn’t mean anything because we use it to make it seem bigger than we are, and for golden handcuffs.

Over the last 6 months I’ve just been slowly …

Pyramid schemes disguised as marketing firms.

So I’m a recent college graduate and one thing that I wish I knew before doing this job search is realize how many marketing firms are really just pyramid schemes in disguise. Companies who pray on recent graduates who don’t know what they’re doing trying to exploit them of their …

I am tired of Marketing... Anyone else?

Hi everyone! Long time lurker here feeling the burnout and curious for other's opinions on the field. I graduated in 2017 with my BS in PR & Marketing. Before I even graduated, I was working as a marketing specialist. Four jobs (for profit and not for profit) later and I …

Marketing - Latest - Google News

Thinking of a Career in Digital Marketing? - COLlive

COLliveOctober 3

Bojangles is shifting gears on its sports marketing - WSOC Charlotte

WSOC CharlotteOctober 2

Lorraine Snebold, Longtime TV Marketing Executive, Dies at 65 - Variety

VarietyOctober 2

The Biggest Marketing Mistakes Photographers Keep Making - Fstoppers

FstoppersOctober 2

Steve Jobs Stole His Best Idea Ever From Nike's Brilliant 2-Word Marketing Strategy - Inc.

Inc.October 2

How to Integrate TikTok Into Your Video Marketing Strategy - Entrepreneur

EntrepreneurOctober 1

ProductWind raises $1.67M to connect your brand with hundreds of influencers - TechCrunch

TechCrunchOctober 1

Popeyes' '#ChickenWars' campaign wins the 2021 Grand Effie - AdAge.com

AdAge.comOctober 1

Marketing Jobs on HeyMarketers.com →

Preset: Demand Generation Manager

Oct 1

Updater: Lead Product Marketing Manager, Consumer App

Oct 1

Headspace: Product Marketing & Monetization Manager

Oct 1

Headspace: Temp Healthcare Marketing Manager

Oct 1

Pet Parents: Product Marketing Coordinator

Oct 1

Pet Parents: Content Marketing Coordinator

Oct 1

Pet Parents: eCommerce Marketing Coordinator

Oct 1

Scorpion: Internet Marketing Manager

Oct 1

Ascension: Marketing Campaign Coordinator

Oct 1

Ascension: Senior Specialist, Consumer Marketing Performance and Content Analytics

Oct 1

Twitter

Top links from tweets

Chrome adding 'Side search' panel that will make it easier to browse Google results [Video]

9to5google.com

Chrome is working to make it easier to browse your Google Search results with a new “Side search” panel, coming later this year.

Transistor - podcast hosting for creatives, brands, professionals

Transistor.fm

Create unlimited podcasts for one monthly price. Invite team members, see your podcast’s stats, and distribute to Apple Podcasts, Spotify, Google Podcasts. We also offer …

NFL x Dapper Labs | Officially Licensed Digital Video Collectibles

nfl.dapperlabs.com

NFL digital video collectibles are finally here. Collect iconic Moments from NFL past and present, featuring the biggest stars to ever hit the gridiron.

David Bowie’s Lost Album <em>Toy</em> Getting Official Release

bit.ly

You see that? That grotesque image up there is the cover art for Toy, the album David Bowie intended to release in 2001. Although it …

You can now buy a keyboard that only copies and pastes

trib.al

(Okay, it can do other things too.)

Private vaccine verification app Portpass sparks privacy, security concerns | CBC News

www.cbc.ca

Private proof-of-vaccination app Portpass may be easy to manipulate with fake vaccine records and may not securely protect users’ personal information, experts say.

Marketers

Julian Shapiro @Julian

I'm building a ranch in the middle of nature.

Why I'm doing this:

• Remote work is here to stay
• Starlink satellite internet is available
• I'm lucky to have the mobility

Why am I leaving San Francisco?

April Dunford @aprildunford

Sept 30 is my year end. My best salesperson (me), exceeded their quota by a lot, so my VP Sales (me) decided the whole company (me) gets to go to Quota Club this year. 💃💃

Hiten Shah @hnshah

I'll never forget the people who believed in me when there was no rational reason to do it.

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Ecom brands will pay you $3k+/month to write 3-5 emails a week.

All you have to do is ask.

Matthew Kobach @mkobach

My best writing comes from reading something, thinking about it, then writing about it.

Nik Sharma @mrsharma

Dear friends & family of "better-for-you" food & beverage founders,

Please be honest with your friends when their products taste like dirt or chalk. If you're not honest with them, they'll sink thousands of dollars into purchase orders that never sell out.

Sincerely,
Everyone

Christina Garnett @ThatChristinaG

I am begging Congress to come prepared and have any knowledge of Facebook when they ask questions.

You want to regulate something when you clearly don't take the time to understand what actually happens.

It's embarrassing and also highlights why we should have term limits.

Aleyda Solis 👩🏻‍💻 @aleyda

How to Use Structured Data to Support E-A-T by @lilyraynyc

* Reduce ambiguity among entities
* Create new connections Google wouldn’t have otherwise made in its Knowledge Graph
* Provide additional information about an entity

More 👇

searchenginejournal.com/google-eat/str…

Pe:p Laja @peeplaja

Every product comparison page

Rand Fishkin @randfish

Scraping content and putting it directly in search results to prevent outgoing traffic is a violation of my website's ToS, but you don't see me getting all huffy about it.

Barry Schwartz @rustybrick

Google said directory links, article submission links, bookmarking links, etc are all generally against Google’s guidelines seroundtable.com/google-directo…

Lenny Rachitsky @lennysan

Are there examples of successful consumer products that immediately went broad, vs. focusing on a smallish, targeted segment of users to start?

Ross Simmonds @TheCoolestCool

Dear Marketers;

Y’all gotta chill. The # of brilliant minds I meet riddled with doubt / fear is wild.

Remember:

- No one is doing as well as their Instagram and LinkedIn puts on
- You really don’t need to know ALL THE THINGZ happening
- It’s okay to unplug from the noise

Kristen LaFrance @kdlafrance

Fuck, I love my job.

Marijana Kostelac ⚡️ (26/100) @MarijanaKay

Asking for writers to only apply for a job if they're a native English speaker—something they can't influence—is like asking them to be of different skin color/sexual orientation.

This is called national origin discrimination. Should go w/out saying, but: don't do it. #tweet100

Val Geisler @lovevalgeisler

I’m just a girl, standing if front of her AirPods, asking both of them to connect at the same time.

Andrea Bosoni @theandreboso

Here’s how I grew my audience 10x this year:

- I made friends online
- They interacted with my tweets
- The algorithm gave them reach
- I got new followers

Stop broadcasting and start engaging it’s also way more fun.

Wil Reynolds @wilreynolds

Reminder - if you look for a way to put good into the world today / this weekend you can find it - don't overthink it, just go out there and do something for someone just because you want to bring joy to them.

Goodable @Goodable

In 1944, Frankie didn't have a wedding dress.

On her 77th anniversary this month, her hospice team found her one.

Then they took her outside, where the music therapist
was playing 1940's music and helped her walk down the aisle to her one true love.

#Humanity ❤👰🏻

Katelyn Bourgoin ⚡️ @KateBour

Curiosity is a superpower

Brittany Berger (she/her) @thatbberg

stop requiring freelance writers to be native english speakers

if you need someone who's fluent, say that.

familiar with a certain region's vocabulary? say that.

but it's none of your business how the writer got that fluency & familiarity.

Matt Navarra @MattNavarra

Google is rethinking search because TikTok and podcasts are taking over the internet protocol.com/google-search-…

Kevin_Indig @Kevin_Indig

Youtube Short Videos just got a lot more interesting...

They now appear in Google Search (query = "acrylic painting").

Corey Haines 💡 @coreyhainesco

Introducing: Tiny Marketing Ideas 🚀

Daily bite-sized marketing tactics, lessons, and examples to grow your SaaS.

70+ and counting!

swipefiles.com/tiny

Miles Beckler @milesbeckler

Shout out to everyone doing Sober October

I support you and I commend you.

The book "This Naked Mind" and the subreddit /r/stopdrinking helped me a ton through my first sober month...

It's great to check ourselves and mess with our habits and routines.

You can do it!

Joel Klettke @JoelKlettke

We need to do more disagreeing in person. Totally different dynamic when there’s no stupid black box in your hand.

#MarketingTwitter

Brett Pucino 🐢 @BrettPucino

Researching a new #ghostwriting client’s TikTok for harvesting content…and they are a doctor. It really has not hit me just how deeply TikTok has penetrated the mainstream Zeitgeist until this moment. #MarketingTwitter

Joel Primack 🦁 @jprimack25

Good morning #MarketingTwitter, especially those who purposefully evoke an emotion/reaction with their marketing. Otherwise, it’s likely the epitome of mediocrity and that’s just meh.

Sorry, if I’m bursting your bubble on that one, but your conversions should support it too. 😬