Mailbrew Marketing Weekly - Marketing Weekly #44

Sunday October, 2021

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Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

I’m Absolutely Smitten With This Ad For Matches

Jonah MalinOct 8

What I’ve Learned from Pitching Hundreds of Brands

Jenn LeachOct 8

The First Email Campaign Ever Sent Led To $12 Million In Sales

Ash JurbergOct 8

How Much YouTube Paid Me for a 68,000,000 Viewed Video

Jenn LeachOct 8

Facebook’s own data shows that brands have been doing social media wrong for many, many years

Gary AndrewsOct 8

SEO Blog by Ahrefs

10 SEO Metrics That Actually Matter (And 4 That Don’t)

Michal PecánekOct 7

But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: Organic traffic Keyword rankings Search visibility Traffic value Organic traffic conversions Referring domains Indexed pages Index coverage…

Newsletters

First 1000

😽 Dating Apps

First1000 - Ali AbouelattaOct 4

Match, Hinge, Tinder, Monet and more

Carnage Issues

Jump In!

Victoria KellyOct 7

It's been a doozeyyy of a week, so let's get that weekend started ASAP.

The post Jump In! appeared first on Carney.

Podcasts

Everything Is Marketing

Paige Doherty — From a Tweet to a Book, How To Get in Touch With Anyone, & Value-Add Investing

share.transistor.fmCorey HainesOct 5

On the show today is Paige Doherty. Paige is the founding partner at Behind Genius Ventures and the author of Seed to Harvest. Behind Genius Ventures is a "Gen Z Fund" that invests in early-stage startups. Seed to Harvest is an illustrated book that explains venture capital in a way …

Duct Tape Marketing

The Shift To Web 3.0 And The Role Blockchain Plays

ducttapemarketing.comOct 7

In this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing websiteCopyblogger, the midlife personal growth newsletterFurther, andUnemployable, an educational community that provides smart …

Ecommerce Marketing School with Ben Jabbawy

6 Secrets To Long-Term Customer Relationships #292

share.transistor.fmPrivyOct 8

Try Privy for FREE today
Follow Ben on Twitter
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy of The State of Shopify Report
Join The Ecommerce Marketing Community
Check out our …

Marketing Over Coffee Marketing Podcast

Incrementality 101

feedproxy.google.comJohn Wall and Christopher PennOct 8

In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it …

3 Clips | Dissecting Great Podcasts

REPLAY: Discovery's Curiosity Daily: How to Consistently Delight Listeners (ft. Ashley Hamer and Cody Gough)

3clips.castos.comJay AcunzoOct 4

We’re hard at work on new episodes of 3 Clips, so here’s an oldie but a goodie — one of our most popular episodes…

We’ve got a dynamic co-hosting duo: welcome Ashley Hamer and Cody Gough of Curiosity Daily. A daily, yes, daily (!), podcast about science, which is part …

r/marketing

[AMA] We're Teri from HubSpot and Alex from Google Ads! Ask us anything about your Google Ads strategy & ads best practices

248

233

Hi r/marketing! I'm Teri Mitsiu, Sr. Customer Success Manager at HubSpot (u/HubSpotAMA) , focusing specifically on helping folks get the most out of their paid ads campaigns. Here's proof. We're also joined by Alex Ioch (u/alexfromgoogle), Product Lead for Automation at Google—here's proof. We're excited to …

When did you know it was time to move on?

I worked 8-6 today full tilt, with no breaks after a week of working 10-12 hours every day last week and yesterday. I had to run to the bathroom during meetings. I had to scarf lunch during a Zoom and also had to pump twice while on a call. Our …

My Roofing Client Hit The First Page!

Hey everyone, I've been a long time lurker of this sub and a few other marketing related subs and over the past months I've seen a ton of you tell stories about how you've landed your first client and really gotten your businesses up and running. It's really been motivating …

Marketing - Latest - Google News

'Blunt force': Understanding why the city ended its marketing with Visit Duluth - Duluth News Tribune

Duluth News TribuneOctober 9

3 Website Marketing Strategies Proven to Increase Conversions - Entrepreneur

EntrepreneurOctober 9

B2B marketing tactics that can help move the needle - TechCrunch

TechCrunchOctober 8

2021 ANA Masters of Marketing trends - AdAge.com

AdAge.comOctober 8

How To Build A Business By Embracing Your Unique Talents - Essence

EssenceOctober 8

TikTok adds new sound partners to allow brands to leverage audio on the platform - TechCrunch

TechCrunchOctober 8

5 common growth marketing mistakes startups make - TechCrunch

TechCrunchOctober 8

7 Ways to Boost Your Business Instagram Account - Entrepreneur

EntrepreneurOctober 8

Marketing Jobs on HeyMarketers.com →

Coinbase: Head of Marketing Data Science

Oct 8

User Interviews: Head of Product Marketing (PMM)

Oct 8

User Interviews: Head of Consumer Marketing (Supply Side)

Oct 8

RealSelf: Paid Social Marketer

Oct 8

Brave: Chief Marketing Officer

Oct 8

Brave: Growth Marketer

Oct 8

Brave: Product Marketing Manager

Oct 8

Trusted: Product Marketing Manager, B2B

Oct 8

Trusted: Demand Generation Manager

Oct 8

Trusted: Paid Acquisition Manager

Oct 8

Twitter

Top links from tweets

When Facebook went down this week, traffic to news sites went up

www.niemanlab.org

On August 3, 2018, Facebook went down for 45 minutes. That’s a little baby outage compared to the one this week, when, on October 4, …

Shoot Your Shot: A Guide to Effective Cold Outreach - SparkToro

sparktoro.com

“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier …

Facebook runs the coward’s playbook to smear the whistleblower

www.theverge.com

Smears didn’t work for Big Tobacco, but Facebook’s trotting them out anyway.

Facebook.com

See posts, photos and more on Facebook.

Instagram

Instagram.com

Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with …

More details about the October 4 outage

engineering.fb.com

Now that our platforms are up and running after yesterday’s outage, we are sharing more detail on what happened and what we’ve learned.

Marketers

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting tip:

Switch technical terms for benefits.

- Portable media player → 1000 songs in your pocket
- Waterproof phone case → Stress-free pictures at the beach
- 25 GB of cloud space → All your files in one place

People don't buy technical terms.

They buy benefits.

Matthew Kobach @mkobach

Go for a walk ->
Leave your phone at home ->
Feel better

Aleyda Solis 👩🏻‍💻 @aleyda

SEO Flowcharts To Support SEO Decision Making: A compilation of my top 10 ones 👀

🔥 Should you prioritize an SEO Task?
🔥 What to do when hit by Core Update?
🔥 Should you prune or optimize a page?
🔥 Should you migrate a Page to the New Web?

More 👇

aleydasolis.com/en/seo-flowcha…

hiten.eth @hnshah

Just got my @NFTLlama Gold Pass. iykyk

Ross Simmonds @TheCoolestCool

Normalize spending 100 hours researching your audience before creating 100 pieces of content that is meant to influence their behavior.

Tim Soulo @timsoulo

10 SEO metrics worth tracking:

- Organic traffic
- Keyword rankings
- Search visibility
- Traffic value
- Organic traffic conversions
- Referring domains
- Indexed pages
- Index coverage errors
- Core Web Vitals
- Website health

ahrefs.com/blog/seo-metri…

by @michalpecanek

April Dunford @aprildunford

It's really important to separate copywriting from concepts in positioning work - particularly when we are working on value propositions. We need to agree on WHAT we want to communicate first and then later we can let copy experts figure out HOW we want to say it.

Brittany Berger (she/her) @thatbberg

Created a "menu" in my @NotionHQ space where I broke down different moods and energies and "matched them" to the best space in my workspace to go to when that happens 😀

Rand Fishkin @randfish

This is my goal. Not just to say "this marketing tactic works," but to show *why*.

lizandmollie @lizandmollie

Christina's chaos magic @ThatChristinaG

I'm grateful every single day that Twitter doesn't have a look who viewed your profile feature.

Lenny Rachitsky @lennysan

Who are the best freelance recruiters, or recruiting firms, for product and growth roles?

Matt Navarra @MattNavarra

🤔

Andrea Bosoni @theandreboso

When I tell people that I work online they either think that I’m unemployed or that I’m the next Zuckerberg there’s no middle ground 😂

Nik Sharma @mrsharma

The best place to get emails done is on the plane ✈️

Pe:p Laja @peeplaja

I was offered a CMO role at a company going for an IPO in 3 yrs, with generous stock options, an estimated payout of 4-5M... Even thought about it for a minute. But being an entrepreneur is just so rewarding + unlimited upside. Also, I don't think I could work in a huge machine.

Taylor Holiday @TaylorHoliday

A lot of agency owners dream about building their own eCommerce brand and completely miss that they are already in the better business with just as much upside.

Sean Frank @SeanEcom

Ecom is the hardest industry to be in.
You have to be good at:
Finance, product, marketing, team, logistics, legal, etc.

Ecom is the hardest industry to be in.
Fight me.

Kristen LaFrance @kdlafrance

"Is it COVID or is my period coming?"

"Is it my period or is it depression?"

"Is it fall allergies or COVID?"

"Is it anxiety or depression?"

"Is it COVID or a hormonal issue?"

Anyone else? 🙃

Wil Reynolds @wilreynolds

One of my coworkers sent me a link to Underdog devs - underdogdevs.org they describe themselves as "a group of software engineers supporting formerly incarcerated & disadvantaged aspiring developers"

Anyone have any interactions w/ them?

Taylor Lagace @TaylorLagace

When launching Facebook ads, humble yourself.

Your least favorite creative very well might perform best.

We see it happen every day.

Joel Klettke @JoelKlettke

One hell of a gift for a client referral. I’m over the moon!!!

Val Geisler @lovevalgeisler

Men: if you ever want a glimpse into what our lives are like, this is just a preview. twitter.com/maggiemayrimna…

maggie✨ @maggiemayrimnac

ladies: what’s the *first* thing you do when you get into your car alone at night?

Miles Beckler @milesbeckler

Live somewhere that inspires you and your family, every day.

Katelyn Bourgoin ⚡️ @KateBour

Hey Marketers 👋

If it’s not relevant it won’t resonate

What can you do?

> Talk to customers
> Learn their buying triggers
> Market to people at the right time

Kevin_Indig @Kevin_Indig

My top 5 articles of the week

🧵

#MarketingTwitter

Joe Martin 🧤 @joeDmarti

Adding to my Scorpion marketing team. If you have any recommendations shoot me a dm.

Immediate needs

- Director of Website Strategy
- Website Developer
- Website Designer
- Content Strategist
- Content Designer
- Project Manager

#MarketingTwitter

💕 Dr. Sandra Colton-Medici @sandracolton

Join me this week LIVE. I'd love to chat with you about the questions or thoughts on personal branding, marketing strategy, content creation, design aesthetic, and strategic communication. See you online! *Schedule subject to change.

#livestreaming #livestream #marketingtwitter

Sweet Talk Media Inc @SweetTalkMedia_

Marketers what's your favourite way to unwind?

#MarketingTwitter #WorldMentalHealthDay

MMBBDomains @DomainsMmbb

Domains are important. In this case, Build Back Better Act .com

#BuildBackBetter
#BuildBackBetterAct
#Marketing
#MarketingTwitter
politico.com/newsletters/po…

💕 Dr. Sandra Colton-Medici @sandracolton

Quote of the Day: "If no one hates it, nobody really loves it." -Jessica Walsh

#marketingtwitter #smallbusinessmarketing #contentcreation #creatives #marketing #digitalmarketing #onlinemarketing #contentmarketing #solopreneur #branding #creativemarketing #smallbusinessowner #biz

COLLEGE OF STYLE @CollegeOfStyle

Nunya @Nunya_Group

What are you doing today? #SundayFunday #Motivation #MarketingTwitter

🍊 Natalie Furness @Natalie_Furn

The Definition Game. Add your answer below - Showcase your expertise.

Today's term =

LEAD SCORING

What's your definition of Lead Scoring. One for #marketingtwitter and #salestwitter.

💕 Dr. Sandra Colton-Medici @sandracolton

LISTEN to the REPLAY of "Pitch the Byte" on the Sweet Bytes w/Sandra podcast. This episode was recorded LIVE on @FiresideChatApp f.chat/ofJ6

#pitchyourproject #speaking #publicspeaking #entrepreneur #investment #vcfirm #smallbusiness #MarketingTwitter #solopreneurs