Jonah MalinOct 8
Mailbrew Marketing Weekly - Marketing Weekly #44
10
Sunday October, 2021
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
I’m Absolutely Smitten With This Ad For Matches
What I’ve Learned from Pitching Hundreds of Brands
Jenn LeachOct 8
The First Email Campaign Ever Sent Led To $12 Million In Sales
Ash JurbergOct 8
How Much YouTube Paid Me for a 68,000,000 Viewed Video
Jenn LeachOct 8
10 SEO Metrics That Actually Matter (And 4 That Don’t) 
But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: Organic traffic Keyword rankings Search visibility Traffic value Organic traffic conversions Referring domains Indexed pages Index coverage…
Michal PecánekOct 7
But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: Organic traffic Keyword rankings Search visibility Traffic value Organic traffic conversions Referring domains Indexed pages Index coverage…Read more ›
Shoot Your Shot: A Guide to Effective Cold Outreach
Amanda NatividadOct 5
“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier this year, I had a 100% response rate with a batch of messages. My approach? I invest serious time qualifying my lead list and researching …
How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
Tom WhatleyOct 8
“You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer …
Newsletters
Podcasts
Paige Doherty — From a Tweet to a Book, How To Get in Touch With Anyone, & Value-Add Investing
On the show today is Paige Doherty. Paige is the founding partner at Behind Genius Ventures and the author of Seed to Harvest. Behind Genius Ventures is a "Gen Z Fund" that invests in early-stage startups. Seed to Harvest is an illustrated book that explains venture capital in a way …
The Shift To Web 3.0 And The Role Blockchain Plays
In this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing websiteCopyblogger, the midlife personal growth newsletterFurther, andUnemployable, an educational community that provides smart …
6 Secrets To Long-Term Customer Relationships #292
- Try Privy for FREE today
- Follow Ben on Twitter
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get your copy of The Ecommerce Marketing Calendar
- Get your copy of The State of Shopify Report
- Join The Ecommerce Marketing Community
- Check out our …
Incrementality 101
In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it …
REPLAY: Discovery's Curiosity Daily: How to Consistently Delight Listeners (ft. Ashley Hamer and Cody Gough)
We’re hard at work on new episodes of 3 Clips, so here’s an oldie but a goodie — one of our most popular episodes…
We’ve got a dynamic co-hosting duo: welcome Ashley Hamer and Cody Gough of Curiosity Daily. A daily, yes, daily (!), podcast about science, which is part …
[AMA] We're Teri from HubSpot and Alex from Google Ads! Ask us anything about your Google Ads strategy & ads best practices
Hi r/marketing! I'm Teri Mitsiu, Sr. Customer Success Manager at HubSpot (u/HubSpotAMA) , focusing specifically on helping folks get the most out of their paid ads campaigns. Here's proof. We're also joined by Alex Ioch (u/alexfromgoogle), Product Lead for Automation at Google—here's proof. We're excited to …
When did you know it was time to move on?
I worked 8-6 today full tilt, with no breaks after a week of working 10-12 hours every day last week and yesterday. I had to run to the bathroom during meetings. I had to scarf lunch during a Zoom and also had to pump twice while on a call. Our …
My Roofing Client Hit The First Page!
Hey everyone, I've been a long time lurker of this sub and a few other marketing related subs and over the past months I've seen a ton of you tell stories about how you've landed your first client and really gotten your businesses up and running. It's really been motivating …
Marketing Jobs on HeyMarketers.com →
Brave: Growth Marketer
Oct 8
When Facebook went down this week, traffic to news sites went up
On August 3, 2018, Facebook went down for 45 minutes. That’s a little baby outage compared to the one this week, when, on October 4, …
Shoot Your Shot: A Guide to Effective Cold Outreach - SparkToro
“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier …
Facebook runs the coward’s playbook to smear the whistleblower
Smears didn’t work for Big Tobacco, but Facebook’s trotting them out anyway.
Instagram
Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with …
More details about the October 4 outage
Now that our platforms are up and running after yesterday’s outage, we are sharing more detail on what happened and what we’ve learned.
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Copywriting tip:
Switch technical terms for benefits.
- Portable media player → 1000 songs in your pocket
- Waterproof phone case → Stress-free pictures at the beach
- 25 GB of cloud space → All your files in one place
People don't buy technical terms.
They buy benefits.
Matthew Kobach @mkobach
Go for a walk ->
Leave your phone at home ->
Feel better
Aleyda Solis 👩🏻💻 @aleyda
SEO Flowcharts To Support SEO Decision Making: A compilation of my top 10 ones 👀
🔥 Should you prioritize an SEO Task?
🔥 What to do when hit by Core Update?
🔥 Should you prune or optimize a page?
🔥 Should you migrate a Page to the New Web?
More 👇
aleydasolis.com/en/seo-flowcha…
Ross Simmonds @TheCoolestCool
Normalize spending 100 hours researching your audience before creating 100 pieces of content that is meant to influence their behavior.
Tim Soulo @timsoulo
10 SEO metrics worth tracking:
- Organic traffic
- Keyword rankings
- Search visibility
- Traffic value
- Organic traffic conversions
- Referring domains
- Indexed pages
- Index coverage errors
- Core Web Vitals
- Website health
ahrefs.com/blog/seo-metri…
by @michalpecanek
April Dunford @aprildunford
It's really important to separate copywriting from concepts in positioning work - particularly when we are working on value propositions. We need to agree on WHAT we want to communicate first and then later we can let copy experts figure out HOW we want to say it.
Brittany Berger (she/her) @thatbberg
Created a "menu" in my @NotionHQ space where I broke down different moods and energies and "matched them" to the best space in my workspace to go to when that happens 😀
Rand Fishkin @randfish
This is my goal. Not just to say "this marketing tactic works," but to show *why*.
Christina's chaos magic @ThatChristinaG
I'm grateful every single day that Twitter doesn't have a look who viewed your profile feature.
Lenny Rachitsky @lennysan
Who are the best freelance recruiters, or recruiting firms, for product and growth roles?
Andrea Bosoni @theandreboso
When I tell people that I work online they either think that I’m unemployed or that I’m the next Zuckerberg there’s no middle ground 😂
Nik Sharma @mrsharma
The best place to get emails done is on the plane ✈️
Pe:p Laja @peeplaja
I was offered a CMO role at a company going for an IPO in 3 yrs, with generous stock options, an estimated payout of 4-5M... Even thought about it for a minute. But being an entrepreneur is just so rewarding + unlimited upside. Also, I don't think I could work in a huge machine.
Taylor Holiday @TaylorHoliday
A lot of agency owners dream about building their own eCommerce brand and completely miss that they are already in the better business with just as much upside.
Sean Frank @SeanEcom
Ecom is the hardest industry to be in.
You have to be good at:
Finance, product, marketing, team, logistics, legal, etc.
Ecom is the hardest industry to be in.
Fight me.
Kristen LaFrance @kdlafrance
"Is it COVID or is my period coming?"
"Is it my period or is it depression?"
"Is it fall allergies or COVID?"
"Is it anxiety or depression?"
"Is it COVID or a hormonal issue?"
Anyone else? 🙃
Wil Reynolds @wilreynolds
One of my coworkers sent me a link to Underdog devs - underdogdevs.org they describe themselves as "a group of software engineers supporting formerly incarcerated & disadvantaged aspiring developers"
Anyone have any interactions w/ them?
Taylor Lagace @TaylorLagace
When launching Facebook ads, humble yourself.
Your least favorite creative very well might perform best.
We see it happen every day.
Val Geisler @lovevalgeisler
Men: if you ever want a glimpse into what our lives are like, this is just a preview. twitter.com/maggiemayrimna…
maggie✨ @maggiemayrimnac
ladies: what’s the *first* thing you do when you get into your car alone at night?
Miles Beckler @milesbeckler
Live somewhere that inspires you and your family, every day.
Katelyn Bourgoin ⚡️ @KateBour
Hey Marketers 👋
If it’s not relevant it won’t resonate
What can you do?
> Talk to customers
> Learn their buying triggers
> Market to people at the right time
Kevin_Indig @Kevin_Indig
My top 5 articles of the week
🧵
Joe Martin 🧤 @joeDmarti
Adding to my Scorpion marketing team. If you have any recommendations shoot me a dm.
Immediate needs
- Director of Website Strategy
- Website Developer
- Website Designer
- Content Strategist
- Content Designer
- Project Manager
#MarketingTwitter
💕 Dr. Sandra Colton-Medici @sandracolton
Join me this week LIVE. I'd love to chat with you about the questions or thoughts on personal branding, marketing strategy, content creation, design aesthetic, and strategic communication. See you online! *Schedule subject to change.
#livestreaming #livestream #marketingtwitter
Sweet Talk Media Inc @SweetTalkMedia_
Marketers what's your favourite way to unwind?
#MarketingTwitter #WorldMentalHealthDay
MMBBDomains @DomainsMmbb
Domains are important. In this case, Build Back Better Act .com
#BuildBackBetter
#BuildBackBetterAct
#Marketing
#MarketingTwitter
politico.com/newsletters/po…
💕 Dr. Sandra Colton-Medici @sandracolton
Quote of the Day: "If no one hates it, nobody really loves it." -Jessica Walsh
#marketingtwitter #smallbusinessmarketing #contentcreation #creatives #marketing #digitalmarketing #onlinemarketing #contentmarketing #solopreneur #branding #creativemarketing #smallbusinessowner #biz
COLLEGE OF STYLE @CollegeOfStyle
Quote of the Day: "If no one hates it, nobody really loves it." -Jessica Walsh
#marketingtwitter #smallbusinessmarketing #contentcreation #creatives #marketing #digitalmarketing #onlinemarketing #contentmarketing #solopreneur #branding #creativemarketing #smallbusinessowner #biz
🍊 Natalie Furness @Natalie_Furn
The Definition Game. Add your answer below - Showcase your expertise.
Today's term =
LEAD SCORING
What's your definition of Lead Scoring. One for #marketingtwitter and #salestwitter.
💕 Dr. Sandra Colton-Medici @sandracolton
LISTEN to the REPLAY of "Pitch the Byte" on the Sweet Bytes w/Sandra podcast. This episode was recorded LIVE on @FiresideChatApp f.chat/ofJ6
#pitchyourproject #speaking #publicspeaking #entrepreneur #investment #vcfirm #smallbusiness #MarketingTwitter #solopreneurs
Krati Agarwal | CEO of Markrating Cafe @Kratiagarwal95
Every marketers favourite phrase :
It depends 😆
#marketingtwitter
Cherese Cobb 🇺🇸 @cherese_cobb
3 #Marketing Lessons We Can Learn From @netflix's 'Squid Game' entrepreneur.com/article/389002 #marketingtwitter
Thanks for reading!
Have a great week. 🤓
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Older messages
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