Aldric ChenOct 15
Mailbrew Marketing Weekly - Marketing Weekly #45
17
Sunday October, 2021
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
A big Google Update Is Coming Soon, Whether You Like It or Not
Ayush BaldotaOct 15
My Favorite Chrome Extensions for Digital Marketing
Ben ChambleeOct 15
This Cold Email Strategy Makes $10,000/mo.
Jenn LeachOct 15
Productize Your Services: 8 Inspiring Examples to Help You Work Less, Earn More
Pamela WilsonOct 11
There’s a simple way writers can work less and earn more: Productize your services. That service you deliver as a bespoke...
The post Productize Your Services: 8 Inspiring Examples to Help You Work Less, Earn More appeared first on Copyblogger.
New from Buffer: Start Page
Joel GascoigneOct 13
Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.
10 Best Job Boards for Marketers (+ Bonus Suggestions) 
To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the cut in our round-up of the best marketing job boards…
Rebecca LiewOct 14
To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the cut in our round-up of the best marketing job boards…Read more ›
What if Performance Advertising is Just an Analytics Scam?
Rand FishkinOct 13
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before. So we’re not going to forget that lesson.” – Brian Chesky (via Campaign) In 2020, AirBnB cut $542 million of performance advertising spend and saw no …
Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)
Tom WhatleyOct 14
You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. Brand tracking is how you measure if those efforts are paying off. Brand tracking provides both qualitative and quantitative …
The Content Value Curve
Cassandra NajiOct 11
Ever wish you could carry a spare bottle of water around in your underwear? If you do, then the 2005 Evian Water Bra was designed with you in mind. The garment, meant to serve as a cooling alternative to traditional bras during summer, also featured a small pouch in which …
Video Marketing: The Definitive Guide
Brian DeanOct 12
The post Video Marketing: The Definitive Guide appeared first on Backlinko.
Newsletters
Podcasts
Nick Wignall — The Psychology of Marketing, Being Prolific, & Building an Audience on Medium
On the show today is Nick Wignall. Nick is a psychologist, writer, teacher, and podcaster.
I wanted to bring him on because Nick is one of the top publishers on Medium and one of the more successful creators I know. Over the years through consistent writing, he now gets hundreds …
[Replay] Hiten Shah on Choosing the Right Value Proposition
This is a replay of my interview with Hiten Shah.
In this episode, we talk about crafting the right value proposition and why keeping it simple is the key to making it successful.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign …
Empowering Women To Write Their Own Story
ducttape.libsyn.comOct 14
In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She's the creator of an organization called Headbands of Hope. Jess has also written a book called — Chasing the …
The Shortest Marketing Guide To BFCM You’ll Find Anywhere #297
- Try Privy for FREE today
- Follow Ben on Twitter
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get your copy of The Ecommerce Marketing Calendar
- Get your copy of The State of Shopify Report
- Join The Ecommerce Marketing Community
- Check out our …
Can We Talk?
In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of …
I'm Head of Marketing at a startup, but I have no idea what to do at my job - Please help
So after running my own business in which I mostly focused on Marketing (Social media/Influencer marketing/Content marketing), Sales, and Customer success, I wanted a change and a founder from a now funded startup reached out to me to Head their marketing vertical. This was originally a very tech-focused team and …
Am I the only person in marketing who hates Instagram?
The algorithm is terrible. I deleted it and gave up on it a while ago. The only way to gain any type of decent support is to spend ad revenue
Marketing Jobs on HeyMarketers.com →
Gopuff: SEO Lead, Content
Oct 15
Noodle: Marketing Manager
Oct 15
CryptoPunks: Details for Punk #6046
CryptoPunks are 10,000 collectible characters on the Ethereum blockchain. These are the details for Punk #6046
What Dinosaurs ACTUALLY Looked Like?
https://kgs.link/12022_CalendarAs the year 12,021 slowly comes to an end, we present to you the 12,022 Human Era Calendar: Eons Edition. You can get the very...
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]
Don’t miss to map any important page or keyword in your keyword mapping process by using these cheatsheets, featuring the most important ones per site …
CopyAI: Create Marketing Copy In Seconds
We have created the world’s most advanced artificial intelligence copywriter that enables you to create marketing copy in seconds!
Social media misinformation stokes a worsening civil war in Ethiopia
In Ethiopia, old ethnic tensions are being incited in new ways. And that means the bloody civil war may be entering an even more destructive …
Nik Sharma @mrsharma
The old playbook of building a brand is dead:
1. Raise $2M from angels
2. Hire a NY/LA branding firm
3. Use some BS stats about Gen Z
4. Pretend all competitors are stupid
If you want to win today, you need to build around a persona, not a product.
Let me dive into this... 🧵
Julian Shapiro @Julian
As folks invest in my startup fund, I notice not everyone is familiar with:
1. SPVs
2. Secondary purchases
3. Rolling funds
They're how many investors make big money in startups:
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
There are millions of Ecom stores in the world.
All of them are willing to pay for one (or more) of these:
- SEO
- FB Ads
- Web design
- Copywriting
- Email marketing
All you have to do is ask them.
Katelyn Bourgoin ⚡️ @KateBour
Most marketing gets ignored
It's not necessarily because it’s bad (though sometimes that’s the problem)
But the more common reason why people ignore marketing is that it's badly timed
Want to break through the noise?
Target specific moments—not just specific markets
Andrea Bosoni @theandreboso
All these tweets about spending $0 on marketing that completely forget opportunity costs.
Christina's chaos magic @ThatChristinaG
You can't break the algorithm but you can retrain it.
If you don't like the content in your feed, look at your behaviors here. With each click, reply, and retweet you are creating your content ecosystem.
Curate and stop the behaviors that lead to content you don't want.
Matthew Kobach @mkobach
Tag an underrated tweeter that should have more followers
Tim Soulo @timsoulo
10 Best Job Boards for Marketers
1. @HeyMarketers
2. dgmgjobs .com
3. @remotiveio
4. @DynamiteJobs
5. @AngelList jobs
6. @weworkremotely
7. @Jobspresso
8. demandcurve .com/jobs
9. @remotersnet
10. problogger .com/jobs
ahrefs.com/blog/best-job-…
^ curated by @RebLiew
Rand Fishkin @randfish
Content Marketing Process:
- What should I create?
- How should I research & position it?
- Where should I amplify it?
- Which publications & people can help me reach the audience I'm after?
Fastest way I know to answer these questions 👇
Aleyda Solis 👩🏻💻 @aleyda
Nice new Core Web Vitals features in @semrush site audit 😍 shows evolution, issues at a page level per metric and configurations affecting negatively to up to 10 pages that you can select 👏 Well done! Wish list: Having the option to do it with all crawled pages 😉🙏
Corey Haines 💡 @coreyhainesco
Who are the most talented marketers in SaaS/tech you know?
I want to know them too 🤓 (if I don’t already)
Lenny Rachitsky @lennysan
Text from a founder/subscriber 🤜🤛
Lenny Rachitsky @lennysan
How behavioral science can boost your conversion rates 📈
lennysnewsletter.com/p/how-to-use-b…
Pe:p Laja @peeplaja
As you get more senior in your career, you will get better and better at more things.
The problem is, you don't want to do certain things anymore.
I can be excellent at outreach, writing blog posts, creating sales enablement docs and decks... but I just don't want to anymore.
Ross Simmonds @TheCoolestCool
Sales Advice:
Instead of spending 5 hours selling to 5 different companies with a simple CTRL+F / Replace “CEO name” with “CEO Name” in the email.
Spend 5 hours researching the company you’re most excited about. Creating an amazing pitch. Personalizing it & connecting 1-1.
Jay Acunzo @jayacunzo
"Annoy the many to convert a few" isn't a marketing strategy.
You can focus on providing meaningful help, not momentary hype.
And no, "haters" aren't a sign you're onto something.
Good marketing doesn't have collateral damage.
April Dunford @aprildunford
I like this positioning (and thinking about using this image in email replies 🙂)
Matt Navarra @MattNavarra
Social media managers.
I did your homework for you
Here's everything you need to know this week: getrevue.co/profile/geekou…
marco marandiz @allthingsmarco
It’s go time!
Drop Party @droppartyyy
🚨 The Waystar Royco Employee Collection drop is now live! 🚨
Stock up on your new mandatory company uniform while it's available: waystar.party
💧🔥
Marijana Kostelac ⚡️ (37/100) @MarijanaKay
Writing with clarity and brevity is *way* harder than fluffy, wordy, long writing.
Just because a page, a headline, an article look simple, doesn't mean it took less time than the wordy one.
Good writing is result of lots of rewriting and many edits 👌 #tweet100
Kevin_Indig @Kevin_Indig
Google Lens has gotten dramatically better over the last months.
The image search pattern matching quality is really good now.
Filling out all these captchas paid off.
Taylor Holiday @TaylorHoliday
2010s: Luxury Gyms
2020s: In home Gyms
2030s: Bodies are lame. Why spend money on fitness when every waking hour is spent in alternate digital universe where you can design yourself to look however you want.
💕 Dr. Sandra Colton-Medici @sandracolton
Join me this week LIVE. I'd love to chat with you about the questions or thoughts on personal branding, marketing strategy, content creation, design aesthetic, and strategic communication. See you online! *Schedule subject to change.
#livestreaming #livestream #marketingtwitter
João Marcos @jaum_eukhx
Bom dia !! Um ótimo domingo a todos.
#amoramor #bomdia #MarketingTwitter #DomingoDetremuraSDV
Pablo Enrique🇵🇷 @IamPabloEnrique
Thanks for the endless support hermano! You’re a multi faceted founder, attorney, father, business owner and change maker.
#WeCreatOurOwnPath
#MarketingTwitter #Entrepreneur #Marketing #business #startup #Latinxtravelclub #Latinx #travel #miamitech #tech #conference
Isai @IsaiBCortez
Sending you love @IamPabloEnrique @Latinxtravelcl @MikeDearWatson on the Latinx Travel Club conference. Looks like you had fun with everyone. Happy for you bro!
Marketricks Maitreyi @MarketricksMait
"Anyone can do marketing. Bas ad hi toh bnana hai"🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
Beware of the red flags.☠️
Here are some of our favourite brands' take on the red flag trend!
#MarketingTwitter #redflags #redflag
Frazer Lloyd-Davies @Frazer_LD
So as Google roll out continuous scroll on mobile results, what impact is this likely to have for SEOs and do folk envisage a time when continuous scroll comes to desktop?
blog.google/products/searc…
#seo
#search
#marketingtwitter
Nidacademy @NidacademyAr
.@ahrefs hack of the day:
Filter related keywords by minimum and maximum difficulty 🤯🤯
#SEO #MarketingTwitter
💕 Dr. Sandra Colton-Medici @sandracolton
Quote of the Day: "You can't sell anything if you can't tell anything." -Beth Comstock
#marketingtwitter #smallbusinessmarketing #contentcreation #creatives #marketing #digitalmarketing #onlinemarketing #contentmarketing #solopreneur #branding
COLLEGE OF STYLE @CollegeOfStyle
Quote of the Day: "You can't sell anything if you can't tell anything." -Beth Comstock
#marketingtwitter #smallbusinessmarketing #contentcreation #creatives #marketing #digitalmarketing #onlinemarketing #contentmarketing #solopreneur #branding
Black History Month 2021 -Proud To Be @BhmUK
Latest Job: @TheSixteen are looking for a bright, organised individual to assist The Sixteen’s Marketing Manager #marketingjobs #londonjobs #recruiting #MarketingTwitter #diversityandinclusion #inclusiveemployer diversitydashboard.co.uk/jobs/administr…
MeganLJTaylor @Megantcreative
Passive income is the key to financial freedom #Entrepreneur #digitalmarketing #Marketing #MarketingTwitter #freelancer #contentwriter #digitalmarketingagency #Digital
💕 Dr. Sandra Colton-Medici @sandracolton
LISTEN to the REPLAY of "Pitch the Byte" on the Sweet Bytes w/Sandra podcast. This episode was recorded LIVE on @FiresideChatApp f.chat/ofJ6
#pitchyourproject #speaking #publicspeaking #entrepreneur #investment #vcfirm #smallbusiness #MarketingTwitter #solopreneurs
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Key phrases
beautiful mobilefriendly landing page
Potential Business Aldric ChenOct
Start Page Joel GascoigneOct
CXL Measuring Market Penetration
Digital Marketing Ben ChambleeOct
best marketing job boards
big Google Update
Favorite Chrome Extensions
Swipe Files Blogs
Content Value Curve
Newsletter Carnage Issues
Right Value Proposition
modern email client
weekly marketing brew
Cold Email Strategy
RRReDo Victoria KellyOct
performance advertising spend
Buffer Resources New
Backlinko Video Marketing
Older messages
Marketing Weekly #44
Sunday, October 10, 2021
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7 Simple Strategies You Can Apply To Improve Your Email Marketing Performance • Being Shadowbanned Isn't The Reason Why Your Instagram Stopped Growing But Here's A Simple Way To… • iOS 15 is
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Sunday, September 12, 2021
5 Instagram Posts That People Got Horribly Wrong (And How To Avoid the Same Fate) • What You Need to Know About the LinkedIn Creator Program • A Mint Company's Genius Idea to Find Extraterrestrial
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