Mailbrew Marketing Weekly - Marketing Weekly #45

Sunday October, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

How to Use Videos to Connect with Clients, Find New Ones, and Build a Potential Business

Aldric ChenOct 15

A big Google Update Is Coming Soon, Whether You Like It or Not

Ayush BaldotaOct 15

What Apple Can (Re)Learn About Giving Keynotes — By Watching… Microsoft??

Andrew YangOct 15

My Favorite Chrome Extensions for Digital Marketing

Ben ChambleeOct 15

This Cold Email Strategy Makes $10,000/mo.

Jenn LeachOct 15

Copyblogger

Productize Your Services: 8 Inspiring Examples to Help You Work Less, Earn More

Pamela WilsonOct 11

There’s a simple way writers can work less and earn more: Productize your services. That service you deliver as a bespoke...

The post Productize Your Services: 8 Inspiring Examples to Help You Work Less, Earn More appeared first on Copyblogger.

Buffer Resources

New from Buffer: Start Page

Joel GascoigneOct 13

Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

SEO Blog by Ahrefs

10 Best Job Boards for Marketers (+ Bonus Suggestions)

Rebecca LiewOct 14

To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the cut in our round-up of the best marketing job boards…

Newsletters

First 1000

Turbo Boosts

First1000 - Ali AbouelattaOct 12

A guest post on Lenny's Newsletter

Carnage Issues

R-R-Re-Do

Victoria KellyOct 14

Your repeat from yesterday and the week's round-up.

The post R-R-Re-Do appeared first on Carney.

Podcasts

Everything Is Marketing

Nick Wignall — The Psychology of Marketing, Being Prolific, & Building an Audience on Medium

share.transistor.fmCorey HainesOct 14

On the show today is Nick Wignall. Nick is a psychologist, writer, teacher, and podcaster.

I wanted to bring him on because Nick is one of the top publishers on Medium and one of the more successful creators I know. Over the years through consistent writing, he now gets hundreds …

Everyone Hates Marketers

[Replay] Hiten Shah on Choosing the Right Value Proposition

everyonehatesmarketers.castos.comLouis GrenierOct 12

This is a replay of my interview with Hiten Shah.

In this episode, we talk about crafting the right value proposition and why keeping it simple is the key to making it successful.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign …

Duct Tape Marketing

Empowering Women To Write Their Own Story

ducttape.libsyn.comOct 14

In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She's the creator of an organization called Headbands of Hope. Jess has also written a book called — Chasing the …

Ecommerce Marketing School with Ben Jabbawy

The Shortest Marketing Guide To BFCM You’ll Find Anywhere #297

share.transistor.fmPrivyOct 15

Try Privy for FREE today
Follow Ben on Twitter
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy of The State of Shopify Report
Join The Ecommerce Marketing Community
Check out our …

Marketing Over Coffee Marketing Podcast

Can We Talk?

feedproxy.google.comJohn Wall and Christopher PennOct 15

In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of …

r/marketing

I'm Head of Marketing at a startup, but I have no idea what to do at my job - Please help

121

So after running my own business in which I mostly focused on Marketing (Social media/Influencer marketing/Content marketing), Sales, and Customer success, I wanted a change and a founder from a now funded startup reached out to me to Head their marketing vertical. This was originally a very tech-focused team and …

The irony of marketing ‘agencies’ that can’t even market themselves properly

109

Am I the only person in marketing who hates Instagram?

The algorithm is terrible. I deleted it and gave up on it a while ago. The only way to gain any type of decent support is to spend ad revenue

Marketing - Latest - Google News

8 Questions That'll Tell You If You Should Use Social Media or Not - Entrepreneur

EntrepreneurOctober 16

60 small businesses benefit from new marketing platform - TT Newsday

TT NewsdayOctober 16

Customer Satisfaction Index: Only 11 banks rated 5-star for service quality - Graphic Online - Graphic Online

Graphic OnlineOctober 16

Why social e-commerce works in India, and especially in Bharat - Livemint

LivemintOctober 16

Meet Bola Atta: The sage behind UBA’s marketing and corporate communications - Nairametrics

NairametricsOctober 16

AGANORSA Leaf’s JFR Lunatic Torch Imagine Landing at Retail - halfwheel.com

halfwheel.comOctober 15

Marketing trends for October 15 - AdAge.com

AdAge.comOctober 15

13 Beloved ‘Traditions’ That Are Really Just Marketing - Lifehacker

LifehackerOctober 15

Marketing Jobs on HeyMarketers.com →

M+R: Principal Web Optimization Specialist

Oct 15

Crimson Education: Regional Digital Marketing Manager - USA and Canada

Oct 15

Gopuff: Senior Manager, CRM Marketing

Oct 15

Gopuff: Creative Strategist - Growth Marketing

Oct 15

Gopuff: Senior Project Manager, SEO

Oct 15

Gopuff: Senior SEO Manager- Core

Oct 15

Gopuff: SEO Lead, Content

Oct 15

DailyPay: Events Marketing Specialist

Oct 15

Noodle: Marketing Manager

Oct 15

Noodle: Marketing Communications Specialist

Oct 15

Twitter

Top links from tweets

CryptoPunks: Details for Punk #6046

www.larvalabs.com

CryptoPunks are 10,000 collectible characters on the Ethereum blockchain. These are the details for Punk #6046

What Dinosaurs ACTUALLY Looked Like?

youtu.be

https://kgs.link/12022_CalendarAs the year 12,021 slowly comes to an end, we present to you the 12,022 Human Era Calendar: Eons Edition. You can get the very...

The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]

bit.ly

Don’t miss to map any important page or keyword in your keyword mapping process by using these cheatsheets, featuring the most important ones per site …

CopyAI: Create Marketing Copy In Seconds

copy.ai

We have created the world’s most advanced artificial intelligence copywriter that enables you to create marketing copy in seconds!

Social media misinformation stokes a worsening civil war in Ethiopia

www.npr.org

In Ethiopia, old ethnic tensions are being incited in new ways. And that means the bloody civil war may be entering an even more destructive …

Waystar Party | Drop Party

waystar.party

Waystar Royco Employee Collection

Marketers

Nik Sharma @mrsharma

The old playbook of building a brand is dead:

1. Raise $2M from angels
2. Hire a NY/LA branding firm
3. Use some BS stats about Gen Z
4. Pretend all competitors are stupid

If you want to win today, you need to build around a persona, not a product.

Let me dive into this... 🧵

Julian Shapiro @Julian

As folks invest in my startup fund, I notice not everyone is familiar with:

1. SPVs
2. Secondary purchases
3. Rolling funds

They're how many investors make big money in startups:

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

There are millions of Ecom stores in the world.

All of them are willing to pay for one (or more) of these:

- SEO
- FB Ads
- Web design
- Copywriting
- Email marketing

All you have to do is ask them.

hiten.eth @hnshah

Katelyn Bourgoin ⚡️ @KateBour

Most marketing gets ignored

It's not necessarily because it’s bad (though sometimes that’s the problem)

But the more common reason why people ignore marketing is that it's badly timed

Want to break through the noise?

Target specific moments—not just specific markets

Andrea Bosoni @theandreboso

All these tweets about spending $0 on marketing that completely forget opportunity costs.

Christina's chaos magic @ThatChristinaG

You can't break the algorithm but you can retrain it.

If you don't like the content in your feed, look at your behaviors here. With each click, reply, and retweet you are creating your content ecosystem.

Curate and stop the behaviors that lead to content you don't want.

Matthew Kobach @mkobach

Tag an underrated tweeter that should have more followers

Tim Soulo @timsoulo

10 Best Job Boards for Marketers

1. @HeyMarketers
2. dgmgjobs .com
3. @remotiveio
4. @DynamiteJobs
5. @AngelList jobs
6. @weworkremotely
7. @Jobspresso
8. demandcurve .com/jobs
9. @remotersnet
10. problogger .com/jobs

ahrefs.com/blog/best-job-…

^ curated by @RebLiew

Rand Fishkin @randfish

Content Marketing Process:

- What should I create?
- How should I research & position it?
- Where should I amplify it?
- Which publications & people can help me reach the audience I'm after?

Fastest way I know to answer these questions 👇

Aleyda Solis 👩🏻‍💻 @aleyda

Nice new Core Web Vitals features in @semrush site audit 😍 shows evolution, issues at a page level per metric and configurations affecting negatively to up to 10 pages that you can select 👏 Well done! Wish list: Having the option to do it with all crawled pages 😉🙏

Corey Haines 💡 @coreyhainesco

Who are the most talented marketers in SaaS/tech you know?

I want to know them too 🤓 (if I don’t already)

Lenny Rachitsky @lennysan

Text from a founder/subscriber 🤜🤛

Lenny Rachitsky @lennysan

How behavioral science can boost your conversion rates 📈
lennysnewsletter.com/p/how-to-use-b…

Pe:p Laja @peeplaja

As you get more senior in your career, you will get better and better at more things.

The problem is, you don't want to do certain things anymore.

I can be excellent at outreach, writing blog posts, creating sales enablement docs and decks... but I just don't want to anymore.

Ross Simmonds @TheCoolestCool

Sales Advice:

Instead of spending 5 hours selling to 5 different companies with a simple CTRL+F / Replace “CEO name” with “CEO Name” in the email.

Spend 5 hours researching the company you’re most excited about. Creating an amazing pitch. Personalizing it & connecting 1-1.

Jay Acunzo @jayacunzo

"Annoy the many to convert a few" isn't a marketing strategy.

You can focus on providing meaningful help, not momentary hype.

And no, "haters" aren't a sign you're onto something.

Good marketing doesn't have collateral damage.

April Dunford @aprildunford

I like this positioning (and thinking about using this image in email replies 🙂)

Matt Navarra @MattNavarra

Social media managers.

I did your homework for you

Here's everything you need to know this week: getrevue.co/profile/geekou…

Joel Klettke @JoelKlettke

This seems like a completely psychopathic way of hiring people.

marco marandiz @allthingsmarco

It’s go time!

Drop Party @droppartyyy

🚨 The Waystar Royco Employee Collection drop is now live! 🚨

Stock up on your new mandatory company uniform while it's available: waystar.party

💧🔥

Marijana Kostelac ⚡️ (37/100) @MarijanaKay

Writing with clarity and brevity is *way* harder than fluffy, wordy, long writing.

Just because a page, a headline, an article look simple, doesn't mean it took less time than the wordy one.

Good writing is result of lots of rewriting and many edits 👌 #tweet100

Kevin_Indig @Kevin_Indig

Google Lens has gotten dramatically better over the last months.

The image search pattern matching quality is really good now.

Filling out all these captchas paid off.

Taylor Holiday @TaylorHoliday

2010s: Luxury Gyms
2020s: In home Gyms
2030s: Bodies are lame. Why spend money on fitness when every waking hour is spent in alternate digital universe where you can design yourself to look however you want.

Ann Handley @MarketingProfs

"Attention is top of funnel - community is bottom." -- @cspenn in the chat during the closing keynote (THE. CHAT.) This is how valuable #mpb2b is... even the room chat is LIT.

#MarketingTwitter

💕 Dr. Sandra Colton-Medici @sandracolton

Join me this week LIVE. I'd love to chat with you about the questions or thoughts on personal branding, marketing strategy, content creation, design aesthetic, and strategic communication. See you online! *Schedule subject to change.

#livestreaming #livestream #marketingtwitter

João Marcos @jaum_eukhx

Bom dia !! Um ótimo domingo a todos.

#amoramor #bomdia #MarketingTwitter #DomingoDetremuraSDV

Pablo Enrique🇵🇷 @IamPabloEnrique

Thanks for the endless support hermano! You’re a multi faceted founder, attorney, father, business owner and change maker.
#WeCreatOurOwnPath
#MarketingTwitter #Entrepreneur #Marketing #business #startup #Latinxtravelclub #Latinx #travel #miamitech #tech #conference

Isai @IsaiBCortez

Sending you love @IamPabloEnrique @Latinxtravelcl @MikeDearWatson on the Latinx Travel Club conference. Looks like you had fun with everyone. Happy for you bro!

Marketricks Maitreyi @MarketricksMait

"Anyone can do marketing. Bas ad hi toh bnana hai"🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩

Beware of the red flags.☠️
Here are some of our favourite brands' take on the red flag trend!

#MarketingTwitter #redflags #redflag

Frazer Lloyd-Davies @Frazer_LD

So as Google roll out continuous scroll on mobile results, what impact is this likely to have for SEOs and do folk envisage a time when continuous scroll comes to desktop?

blog.google/products/searc…

#seo
#search
#marketingtwitter