Aldric ChenOct 22
Mailbrew Marketing Weekly - Marketing Weekly #46
24
Sunday October, 2021
👋 Good day!
Here's your weekly marketing brew. ☕️
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Blogs
5 (Dead Simple) Cold Emailing Tips I Learnt After Sending Over 10,000+ Emails
Thakur Rahul SinghOct 22
How Much Tik Tok Paid Me for 1.6 Million Views
Jenn LeachOct 22
Ad hoc reporting: The what and the why
Marie SharapaOct 22
Google’s Quality Raters Guidelines Demystified for SEOs 
Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you what you need to know. Here’s what you’ll learn in…
Vince NeroOct 21
Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you what you need to know. Here’s what you’ll learn in…Read more ›
How to Build & Execute a Facebook Marketing Strategy
Tom WhatleyOct 19
When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an audience for …
Newsletters
Give Facebook A Name
Victoria KellyOct 22
Cruising into the weekend with Netflix binges and TikToks.
The post Give Facebook A Name appeared first on Carney.
Podcasts
Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network
On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.
I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also …
The Secret To Making The Hard Sell Easy
ducttape.libsyn.comOct 21
In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than …
How This Brand Used National Boss' Day To Drive Sales #302
- Try Privy for FREE today
- Follow Ben on Twitter
- Check out Privy Masterclass
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get your copy of The Ecommerce Marketing Calendar
- Get your copy of The State of Shopify Report
- Join The Ecommerce Marketing …
Are Vanity Metrics Bad?
In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND – Spike Lee interview 9:14 Experience what your customers experience …
Unread: Digital Breadcrumbs (ft. Chris Stedman)
One December evening in 2019, Chris Stedman noticed a new message in his inbox from his friend Alex, sent at exactly 7 p.m. He and Alex hadn’t talked in a while—was Alex writing to tell him off for being a bad friend? But it wasn’t that. “listen,” the note read. …
Told my boss f*** you
I've been interning at a startup. I started 4 months back and the people there have been great. However, there are some issues
- As a sole copywriter - the only one who's in constant touch with me is the founder itself and they have a tendency to be insanely rude …
What made you quit marketing?
I've been working 4 years in direct marketing, 4 years in digital marketing, 1 year as marketing business analyst and half a year as a teamlead for aquisition.
I'm going to leave marketing next month and start a new journey as Account Manager.
The things that made me leave marketing …
Just Got My First Website Lead
So I've had my agency site since I started in SEO, but it's never actually generated any leads for me in the past. I know that sounds crazy considering ranking website is my job, but I live in a big city and honestly the amount of competition is insane as …
Marketing Jobs on HeyMarketers.com →
IndexNow - Instantly Index your web content in Search Engines
Announcing Indexnow a new protocol created by Microsoft Bing and Yandex, allowing websites to easily notify search engines whenever their website content is created, updated, …
Kevin_Indig Bing and others push indexing APIs with the launch of IndexNow: blogs.bing.com/webmaster/octo… Wrote about this in June last year: kevin-indig.com/…
Aleyda Solis 👩🏻💻 IndexNow: “A new protocol created by Microsoft Bing and Yandex, allowing websites to easily notify search engines whenever their website content is…
Creator burnout: the what, why, and how to start recovering
From exhaustion and overwhelm to depression, anxiety, and dread—creator burnout is real. In this article, we help you understand burnout and start recovering.
Aleyda Solis 👩🏻💻 Creator burnout: what it looks like, why it happens, and what you can do to heal from it: convertkit.com/creator-burnout What an important article…
Marijana Kostelac ⚡️ (41/100) This might be the most important piece I've written to date. Creator burnout is more nuanced than I ever could have imagined. I've interviewed/featu…
r/Showerthoughts - If the Queen wore a pair of shoes once and sold them, they would gain value. If a random dude wore a pair of shoes once and sold them, they would lose value. But somewhere in between the Queen and the random dude is an "equilibrium celebrity" who could sell the shoes for the retail price.
63,736 votes and 1,670 comments so far on Reddit
Biden Scales Down $2 Trillion Climate Plan To Single Reusable Grocery Bag
WASHINGTON—Putting forth a less ambitious legislative package in an effort to secure enough votes for passage in the Senate, President Joe Biden announced Wednesday that …
Meet our Digital Coaches
Grow with Google Digital Coaches provide digital skills training to help Black and Latinx small businesses reach new customers, thrive online, and grow.
Labour, National announce sweeping housing density law, three-storey homes without consent
A new law will allow three-storey homes to be built without consent, and is expected to allow up to 105,000 more houses.
Julian Shapiro @Julian
If you're a founder raising venture capital, here's how I decide if I'll invest in your startup:
Katelyn Bourgoin ⚡️ @KateBour
Marketing is harder than ever
Wanna quickly figure out what works with buyers?
You don’t need to spend 100s of hours doing research
There are only 4 questions you *really* need to answer to get started
If you can these Qs, coming up with smart marketing ideas feels easy
🧵
Val Geisler @lovevalgeisler
Anyone else stop the microwave at 0:01 left just to avoid that aggressive beeping at the end? Just me??
Matthew Kobach @mkobach
The best career advice I ever got:
Make your boss’s job easier
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Weird Email Marketing Tip:
Increase the font size of your emails.
The bigger your font is.
The easier it is to read.
The more people will read your emails.
The more clicks your CTA's will get.
How big?
Anywhere from 16px to 20px.
Carrie Rose @CarrieRosePR
We landed over 400 media placements and links on GQ, vanity fair, ladbible, hypebeast, independent, guardian and more in just 24 hours because of Squid Game for our sneaker client 👟 and Netflix even RTd!
You probably saw that Vans demand and sales was up 7000%+ - that was us!
hiten.eth @hnshah
Having a roadmap for your product/project doesn't mean that you have a sense of direction.
Lenny Rachitsky @lennysan
"There are 100 companies founded by ex-Airbnb employees since 2012. These companies have raised a combined $2.5B in disclosed equity funding, with average total funding of $55M and median total funding of $4.5M." 🚀
cbinsights.com/research/best-…
Christina's chaos magic @ThatChristinaG
Read more than just marketing and business books.
See the world through content that isn't telling you what to do next.
Ross Simmonds @TheCoolestCool
You really shouldn’t be afraid to promote your work. If you’re proud of it. If you think it’s good. If you think your audience would find value in it...
Promote it.
Brian Clark @brianclark
People think great copy is snarky, sassy, or clever.
No, great copy converts. If it doesn't, it's not great copy.
You can have what feels like great writing and it's still not great copy. The desired action is what matters, period.
April Dunford @aprildunford
Did you ever keynote a conference and they said you weren't live yet and so to entertain yourself you pretend to tell the audience a lame joke and then it turns out you are live and that's the start of your talk? Just me?
Aleyda Solis 👩🏻💻 @aleyda
Due to extraordinary circumstances, I ended up having 4 calls spread through the day yesterday and OMG what a useless day it was in terms of actual productivity. Great reminder that my decision to never have +2 calls per day and have them at the start or end of day, is the best.
Rand Fishkin @randfish
All those years, all those Googlers, devs, & SEOs defending AMP... And this is just the tip of the iceberg.
I just wish journalist @dannysullivan (before Google bought him off) was here to excoriate them for these disgusting actions.
(via news.ycombinator.com/item?id=289752…)
Andrea Bosoni @theandreboso
Ideally solo founders would better work on 3 different projects in parallel for 1-2 years to maximize their chances of success.
Pe:p Laja @peeplaja
I'm considering hiring someone as a full-time podcaster. Interview folks full-time for a company podcast.
I wonder how many folks would want this job.
Wil Reynolds @wilreynolds
Me: "I never wanted to start a business"
Then I clean out my basement and see this:
Matt Navarra @MattNavarra
Instagram feed video scrubbing
⏪———————————⏩
At last!
Jacob McMillen @jmcmillen89
Never write copy from scratch.
For structure, start with a proven framework.
For challenges/benefits, start by looking at competitors.
For phrasing, pull directly from customer feedback (no customers yet? use something like @copy_ai).
The more you pull from, the better.
Marijana Kostelac ⚡️ (45/100) @MarijanaKay
Lots of new faces around here, so time to (re)introduce myself!✨
Hiiii 👋 I'm:
- Marijana (reads Marianna)
- writing for some of your fav SaaS brands
- supporting freelance writers through @FreelanceBold
- fiercely advocating for boundaries + balance
Welcome! Let's hang out 🥳
Eddie Shleyner @VeryGoodCopy
#copywriting is more about ideas than writing.
so sometimes, an ad doesn’t need words to be effective.
sometimes, as David Abbott puts it, the best copy is no copy at all:
Corey Haines 💡 @coreyhainesco
SaaS companies should treat their…
marketing team like a media company
customer support team like a services company
product team like an R&D lab
operations team like a private equity company
leadership team like a think tank
Kristen LaFrance @kdlafrance
Party prep ✨😍
Kevin_Indig @Kevin_Indig
Pure awesomeness twitter.com/GregBernhardt4…
Greg Bernhardt 🐍🌊 @GregBernhardt4
The @Shopify SEO team work meetup in Toronto was so refreshing! Great to see most people in person. An incredibly impressive and fun group!
Carlos Gil 📙 @carlosgil83
Before you spend another $ on Facebook Ads, seriously consider buying a @LazyLionsNFT for your brand or company. The authentic engagement you will receive from the community will supersede the bots and fake engagement that social media ads typically yield. #MarketingTwitter
💕 Dr. Sandra Colton-Medici @sandracolton
Join me this week LIVE. I'd love to chat with you about your questions/ thoughts on personal branding, marketing strategy, content creation, design aesthetic, and strategic communication. See you online! *Schedule subject to change
#livestreaming #livestream #marketingtwitter
COLLEGE OF STYLE @CollegeOfStyle
Quote of the Day: "Get rid of everything that is not essential to making a point." -Christoph Niemann
#marketingtwitter #smallbusinessmarketing #contentcreation #creatives #marketing #digitalmarketing #onlinemarketing #contentmarketing #solopreneur #branding #getclarity #message
💕 Dr. Sandra Colton-Medici @sandracolton
Quote of the Day: "Get rid of everything that is not essential to making a point." -Christoph Niemann
#marketingtwitter #smallbusinessmarketing #contentcreation #creatives #marketing #digitalmarketing #onlinemarketing #contentmarketing #solopreneur #branding #getclarity #message
Trav Media Group @travmediagroup
How to Plan a Successful Influencer Marketing Campaign in 9 Steps : Social Media Examiner cstu.io/5a5dba via @SMExaminer #webdesign #marketingtwitter #photography
💕 Dr. Sandra Colton-Medici @sandracolton
LISTEN to the REPLAY of "Pitch the Byte" on the Sweet Bytes w/Sandra podcast. This episode was recorded LIVE on @FiresideChatApp f.chat/ofJ6
#pitchyourproject #speaking #publicspeaking #entrepreneur #investment #vcfirm #smallbusiness #MarketingTwitter #solopreneurs
Glenn Blackman @GlennBlackman
This is a way to quickly learn what works in marketing. The "How To" Marketing Toolkit, Templates And BONUS Material free-marketing-ideas.co.uk/downloads/how-… #marketing #MarketingTwitter #marketingtips
Abhishek @Abhishek_Rai
Richa Vaid | Marketing & Growth @RichaaVaid
Creativity is one of the biggest skill in marketing
BTweeps @BTweeps_
We launched #BTweeps ⚙️ on @AppSumo! 😍 Your Personalized Twitter Companion 🙌 The Safest Twitter Automation Tool 🔥💣 appsumo.com/products/marke…
#Blackfriday #HALLOWEEN #MarketingTwitter #business #SocialMedia #Tech #RemoteWork #GrowthHack #SaaS
Ratul ahmedz @ratulexpo
Grow your business with a professional digital marketing expert today! I've been doing digital marketing for 5+ years and would love to chat about your next. #TwitterMemes #socialmediamarketing #DigitalMarketing #contentmarketing #MarketingTwitter
alaminsaki @alaminsaki
The best talents made available for you bay now
contact with me fb link facebook.com/alaminwebcoder…
mobile number :01721417804
#freelance #DigitalMarketing #facebookadsmanager
#googleads #MarketingTwitter #twiterads @Travon @alaminsaki @monirahhamad22
Thanks for reading!
Have a great week. 🤓
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