Mailbrew Marketing Weekly - Marketing Weekly #46

You Have to Ask (Really) Stupid Questions to Market Better and Grab More Deals • 5 (Dead Simple) Cold Emailing Tips I Learnt After Sending Over 10,000+ Emails • How Much Tik Tok Paid Me for 1.6 Million Views • Ad hoc reporting: The what and the why • 7 Effective Ways of Web Content Personalization to Create Compelling Customer Experiences • Google’s Quality Raters Guidelines Demystified for SEOs • How to Build & Execute a Facebook Marketing Strategy • 📖 Matter • Give Facebook A Name • Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network
24
Sunday October, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

Google’s Quality Raters Guidelines Demystified for SEOs
Vince NeroOct 21
Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in the interest of saving your sanity, I decided to read the entire thing and just tell you what you need to know. Here’s what you’ll learn in
Read more ›
How to Build & Execute a Facebook Marketing Strategy
Tom WhatleyOct 19

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an audience for …


Newsletters

📖 Matter
Ali AbouelattaOct 20
The reading app taking the world by a storm!
Give Facebook A Name
Victoria KellyOct 22

Cruising into the weekend with Netflix binges and TikToks.

The post Give Facebook A Name appeared first on Carney.


Podcasts

Kieran Flanagan — M&A Marketing, The Shift to Media, & Launching a Podcast Network
share.transistor.fmCorey HainesOct 19

On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.

I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also …

The Secret To Making The Hard Sell Easy

In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than …

Are Vanity Metrics Bad?
feedproxy.google.comJohn Wall and Christopher PennOct 22

In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND – Spike Lee interview 9:14 Experience what your customers experience …

Unread: Digital Breadcrumbs (ft. Chris Stedman)
3clips.castos.comJay AcunzoOct 24

One December evening in 2019, Chris Stedman noticed a new message in his inbox from his friend Alex, sent at exactly 7 p.m. He and Alex hadn’t talked in a while—was Alex writing to tell him off for being a bad friend? But it wasn’t that. “listen,” the note read. …


Told my boss f*** you

I've been interning at a startup. I started 4 months back and the people there have been great. However, there are some issues

  1. As a sole copywriter - the only one who's in constant touch with me is the founder itself and they have a tendency to be insanely rude …
What made you quit marketing?

I've been working 4 years in direct marketing, 4 years in digital marketing, 1 year as marketing business analyst and half a year as a teamlead for aquisition.

I'm going to leave marketing next month and start a new journey as Account Manager.

The things that made me leave marketing …

Just Got My First Website Lead

So I've had my agency site since I started in SEO, but it's never actually generated any leads for me in the past. I know that sounds crazy considering ranking website is my job, but I live in a big city and honestly the amount of competition is insane as …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

If you're a founder raising venture capital, here's how I decide if I'll invest in your startup:

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Marketing is harder than ever

Wanna quickly figure out what works with buyers?

You don’t need to spend 100s of hours doing research

There are only 4 questions you *really* need to answer to get started

If you can these Qs, coming up with smart marketing ideas feels easy

🧵

lovevalgeisler
Val Geisler @lovevalgeisler

Anyone else stop the microwave at 0:01 left just to avoid that aggressive beeping at the end? Just me??

mkobach
Matthew Kobach @mkobach

The best career advice I ever got:

Make your boss’s job easier

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Weird Email Marketing Tip:

Increase the font size of your emails.

The bigger your font is.

The easier it is to read.

The more people will read your emails.

The more clicks your CTA's will get.

How big?

Anywhere from 16px to 20px.

CarrieRosePR
Carrie Rose @CarrieRosePR

We landed over 400 media placements and links on GQ, vanity fair, ladbible, hypebeast, independent, guardian and more in just 24 hours because of Squid Game for our sneaker client 👟 and Netflix even RTd!

You probably saw that Vans demand and sales was up 7000%+ - that was us!

hnshah
hiten.eth @hnshah

Having a roadmap for your product/project doesn't mean that you have a sense of direction.

lennysan
Lenny Rachitsky @lennysan

"There are 100 companies founded by ex-Airbnb employees since 2012. These companies have raised a combined $2.5B in disclosed equity funding, with average total funding of $55M and median total funding of $4.5M." 🚀
cbinsights.com/research/best-…

ThatChristinaG
Christina's chaos magic @ThatChristinaG

Read more than just marketing and business books.

See the world through content that isn't telling you what to do next.

TheCoolestCool
Ross Simmonds @TheCoolestCool

You really shouldn’t be afraid to promote your work. If you’re proud of it. If you think it’s good. If you think your audience would find value in it...

Promote it.

brianclark
Brian Clark @brianclark

People think great copy is snarky, sassy, or clever.

No, great copy converts. If it doesn't, it's not great copy.

You can have what feels like great writing and it's still not great copy. The desired action is what matters, period.

aprildunford
April Dunford @aprildunford

Did you ever keynote a conference and they said you weren't live yet and so to entertain yourself you pretend to tell the audience a lame joke and then it turns out you are live and that's the start of your talk? Just me?

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

Due to extraordinary circumstances, I ended up having 4 calls spread through the day yesterday and OMG what a useless day it was in terms of actual productivity. Great reminder that my decision to never have +2 calls per day and have them at the start or end of day, is the best.

randfish
Rand Fishkin @randfish

All those years, all those Googlers, devs, & SEOs defending AMP... And this is just the tip of the iceberg.

I just wish journalist @dannysullivan (before Google bought him off) was here to excoriate them for these disgusting actions.

(via news.ycombinator.com/item?id=289752…)

theandreboso
Andrea Bosoni @theandreboso

Ideally solo founders would better work on 3 different projects in parallel for 1-2 years to maximize their chances of success.

peeplaja
Pe:p Laja @peeplaja

I'm considering hiring someone as a full-time podcaster. Interview folks full-time for a company podcast.

I wonder how many folks would want this job.

wilreynolds
Wil Reynolds @wilreynolds

Me: "I never wanted to start a business"
Then I clean out my basement and see this:

MattNavarra
Matt Navarra @MattNavarra

Instagram feed video scrubbing

⏪———————————⏩

At last!

jmcmillen89
Jacob McMillen @jmcmillen89

Never write copy from scratch.

For structure, start with a proven framework.
For challenges/benefits, start by looking at competitors.
For phrasing, pull directly from customer feedback (no customers yet? use something like @copy_ai).

The more you pull from, the better.

MarijanaKay
Marijana Kostelac ⚡️ (45/100) @MarijanaKay

Lots of new faces around here, so time to (re)introduce myself!✨

Hiiii 👋 I'm:
- Marijana (reads Marianna)
- writing for some of your fav SaaS brands
- supporting freelance writers through @FreelanceBold
- fiercely advocating for boundaries + balance

Welcome! Let's hang out 🥳

VeryGoodCopy
Eddie Shleyner @VeryGoodCopy

#copywriting is more about ideas than writing.

so sometimes, an ad doesn’t need words to be effective.

sometimes, as David Abbott puts it, the best copy is no copy at all:

coreyhainesco
Corey Haines 💡 @coreyhainesco

SaaS companies should treat their…

marketing team like a media company

customer support team like a services company

product team like an R&D lab

operations team like a private equity company

leadership team like a think tank

Kevin_Indig
Kevin_Indig @Kevin_Indig
GregBernhardt4
Greg Bernhardt 🐍🌊 @GregBernhardt4

The @Shopify SEO team work meetup in Toronto was so refreshing! Great to see most people in person. An incredibly impressive and fun group!


Thanks for reading!

Have a great week. 🤓


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