Mailbrew Marketing Weekly - Marketing Weekly #47

NewsBreak is Evolving. Now a New Article Highlights Four Ways In Which the Platform is Changing. • How to Construct a Scalable Marketing Budget Based on Your Current Day Needs • The Big Personal Branding Lie: Why Being Known For Being You Is A Bad Idea • 4 Ways to Get (Create) Your First Paid Client as a Life Coach • How Much YouTube Paid Me for 273k Hours with Only 21k Subscribers • 7 Unusual Signs on the Path to a Breakthrough • 4 Successful Small Business Owners on the Instagram Campaigns That Really Worked • SEO Glossary: 180+ Terms and Definitions You Should Know • How to Create a Marketing Funnel by Responding to Customer Behavior • 🏫 Lambda School
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Sunday October, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

7 Unusual Signs on the Path to a Breakthrough
Stefanie FlaxmanOct 29

It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had...

The post 7 Unusual Signs on the Path to a Breakthrough appeared first on Copyblogger.

4 Successful Small Business Owners on the Instagram Campaigns That Really Worked
Gesche HaasOct 29
Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.
SEO Glossary: 180+ Terms and Definitions You Should Know
Si Quan OngOct 28
seo glossaryClick to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X |
Read more ›
How to Create a Marketing Funnel by Responding to Customer Behavior
Tom WhatleyOct 30

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant.  In the current landscape, to successfully guide a person from prospect …


Newsletters

🏫 Lambda School
Ali AbouelattaOct 24
The online coding school that invests in you!
Halloween Carnage 🎃
Victoria KellyOct 28

We typed this wearing vampire teeth.

The post Halloween Carnage 🎃 appeared first on Carney.


Podcasts

Jeff Sheldon — Creating Remarkable Products, Building Physical Products in Public, & Kickstarter Virality
share.transistor.fmCorey HainesOct 25

On the show today is Jeff Sheldon. Jeff is the founder of Ugmonk, which creates products that combine form and function.

I wanted to bring him on because Jeff is a fantastic designer that has an eye for detail, he's one of the original founders to build in public, and …

How Small Business Owners And Entrepreneurs Can Succeed

In this episode of the Duct Tape Marketing Podcast, I interview Barry McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. He's also the author ofSmall Business Revolution: How Owners and Entrepreneurs Can Succeed.

The Future of Influencer Marketing
feedproxy.google.comJohn Wall and Christopher PennOct 28

In this Marketing Over Coffee: In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence School vs. Entrepreneur only Starting with Four Years of Bootstrap Why tailwinds …

Camp Monsters: Audio as a Visual Medium (ft. Weston Davis)
3clips.castos.comJay AcunzoOct 30

Audio as a Visual Medium is a paradox in many ways. But when done well, writing for the ear, editing and sound design can create a visual world through audio. Camp Monsters from REI…yes the brand, is a perfect example of this.

Written, hosted and narrated Weston Davis, Camp Monsters …


Got promoted today

Very happy. Officially the head of global marketing data engineering and analytics for my company. I have nobody to celebrate with but am still over the moon!

80-90% "marketing agencies" are a hoax

I run a small, remotely working creative agency and often hire freelancers or other agencies.

I look for people doing something good quite often.

Lots of marketing agencies of various kinds applies, and about 80-90% of them are basically money drain machines aimed at unaware business owners.

Many of them …

Agency Burnout

I’ve spent almost the last decade at agencies and each job has ended very fiery.

1st agency - Media associate. Big global agency, 10,000+ employees. Worked on a big CPG brand launching TV and Digital. Working 12hr/6days/week. 7-figure media budgets, almost poverty line personal salary. Left after a little over …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

Most people die at 25... we just don't bury them until they are 70.

—Benjamin Franklin

wilreynolds
Wil Reynolds @wilreynolds

Today we decided to make a minimum floor salary for everyone @SeerInteractive - We've kicked the can on this idea for almost 2 years, figuring out the details is exhausting, so last week we said f**k it, pay everyone 65k minimum & we'll figure out the rest.

MattNavarra
Matt Navarra @MattNavarra

Social media managers!

It’s happening

Work accounts

work.facebook.com/login/landing/

h/t @hoandesign

mkobach
Matthew Kobach @mkobach

What’s taught What’s required
in school: in the real world:
_______________ _________________
Obedience Creativity
Memorization Critical thinking
Working alone Collaboration

theandreboso
Andrea Bosoni @theandreboso

If you want to 10x your chance of success spend some time learning marketing before launching your startup.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

You CAN get to $10k/month without a logo, LLC, or brand mantra.

You CAN'T get to $10k/month without a niche, an offer and an outreach method.

Focus on what matters, when it matters.

lennysan
Lenny Rachitsky @lennysan

🎺 Big news: I've just opened up applications for a second cohort of my Product Management Fundamentals course. This is the course I wish I had when I was starting out as a PM. Spots are limited, so apply now 👇👇👇
productmanagementfundamentals.com

ThatChristinaG
Christina's chaos magic @ThatChristinaG

The only thing this is creating is a new level of cringe.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

SearchResponse.io has released its 2nd free tool "People Also Search For" - to obtain the keywords shown to users who bounce back to the search engine result page 👇

searchresponse.io/people-also-se…

Congrats @abhi_aneel 🙌

aprildunford
April Dunford @aprildunford

Positioning is more important for a considered purchase than it is for a non-considered purchase. In a considered purchase the stakes are higher and we need to justify a purchase to other people. Positioning helps us do that 1/

mrsharma
Nik Sharma @mrsharma

You know what they say about pineapple 🍍

hnshah
hiten.eth @hnshah

I get really really excited to learn new things.

TheCoolestCool
Ross Simmonds @TheCoolestCool

What biz school doesn't teach us about marketing:

• Algorithms will change every other day
• Storytelling and psychology are key
• Distribution is underrated overall
• Curiosity is required for growth
• Math is still an important skill
• Automation will save hours

randfish
Rand Fishkin @randfish

Goodbye open web.
Hello Web by Google™️.

type_SEO
Brian Freiesleben @type_SEO

It’s not often that new SERP tests scare me.

This one scared me 😯 the organic product shopping feature is really taking over this SERP.

Have you spotted this one being tested yet?

CarrieRosePR
Carrie Rose @CarrieRosePR

Last night we had an all agency Halloween and office opening party and I invited my mum and my uncle where they saw the whole of Rise at Seven for the first time

When I started the business 2 years ago, I rented a desk in a corner of someone else’s business.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Marketing pet peeve:

I hate when marketers refer to visitors as “getting eyeballs.”

I dunno why, but it feels dehumanizing in a way. As though all we care about is forcing people to look at our stuff rather than *earning* their attention.

Do you find it cringy too or just me?

TaylorHoliday
Taylor Holiday @TaylorHoliday

What is Facebook's name change really about?

FB recognizes that their largest threat has come from losing the hardware battle (phone) that became the default access point to their business.

Think of it as a critical bridge or port in a physical war...

jmcmillen89
Jacob McMillen @jmcmillen89

The first email, page, ad, etc. is ALWAYS a best guess.

Things you expect to succeed will fail. Things you expect to bomb will soar.

Good marketing is simply having a systematic process for guessing, tracking, analyzing, and adjusting in the right direction.

peeplaja
Pe:p Laja @peeplaja

How much of your life do you spend waiting for happiness?

Once I have $5M, I'll be happy.
Once I sell my company, I'll be happy.
After I get a new job, I'll be happy.

BS. Happiness is not a destination.

If you're not happy now, getting there won't make you happy then.

coreyhainesco
Corey Haines 💡 @coreyhainesco

So is FAANG now MAANG?

🦷 -> 🥭

lovevalgeisler
Val Geisler @lovevalgeisler

The hardest part about representing a brand publicly is that people will judge you for parts of the brand you can't always impact. 💔 Big Friday hugs to all of my advocacy, SMM, community, and PR friends.

timsoulo
Tim Soulo @timsoulo

Nice free tool for mining keyword ideas from Google SERP. 👍

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

SearchResponse.io has released its 2nd free tool "People Also Search For" - to obtain the keywords shown to users who bounce back to the search engine result page 👇

searchresponse.io/people-also-se…

Congrats @abhi_aneel 🙌

jimmy_daly
Jimmy Daly @jimmy_daly

say hi to the pillsbury doughbaby 😆👩🏼‍🍳


Thanks for reading!

Have a great week. 🤓


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