Mailbrew Marketing Weekly - Marketing Weekly #48

I Tried E-commerce for the 19th Time • Here’s How Much My Website Made With Only 16k Views • What It Takes To Be a Green Marketer • Google AMP Pages: Why They’re Important for SEO & How to Get Started • Medium SEO: The Good, the Bad, and the Ugly From an Expert SEO • How Finding His “Why” Lit The Way Forward For Stephen Tracy’s Business • How to Choose the Right Keywords for SEO • ✍️ Newcomer • Inbox Investigation 🔍 • Jake Thomas — $5k/mo Golden Retriever Blog, Studying YouTubers, & Learning SEO From Scratch
7
Sunday November, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

How Finding His “Why” Lit The Way Forward For Stephen Tracy’s Business
Stefan PaliosNov 1
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode two and the accompanying unpublished interview, Stephen shared what it’s like to pause on business operations to find your why - even as your business is failing - and use that knowledge to turn everything around.
How to Choose the Right Keywords for SEO
Joshua HardwickNov 4
If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will only attract low-value traffic or none at all. So how
Read more ›

Newsletters

✍️ Newcomer
Ali AbouelattaNov 1
and getting your first 1000 true fans
Inbox Investigation 🔍
Victoria KellyNov 4

Email stats and spam fighters in your weekly recap.

The post Inbox Investigation 🔍 appeared first on Carney.


Podcasts

Jake Thomas — $5k/mo Golden Retriever Blog, Studying YouTubers, & Learning SEO From Scratch
share.transistor.fmCorey HainesNov 1

On the show today is Jake Thomas. Jake is the creator of Golden Hearts and Creator Hooks.

I wanted to bring him on because he went from having absolutely no experience in SEO to generating $5k per month in affiliate revenue from hundreds of thousands of visitors. He also studies …

7 Approaches To Help You Generate More Referrals

In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a solo show series on where I'm going to be covering one of my favorite topics: referrals.

In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business …

SEO in Terms of Needs Met
feedproxy.google.comJohn Wall and Christopher PennNov 5

In this Marketing Over Coffee: In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines – Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT …


Small Copywriting Fix for Most Startups

After watching +300 landing pages rewrites, I came up with this small fix to improve the way most startups present themselves.

Start with an action verb and talk directly to your persona:

Tax credits for growing startups → Get +$50k back from the IRS in 20 minutes

Turn your feature …

Post-iOS14/15 Facebook Campaign structures (Part 1)

My no-background: 8-ish years of paid social and performance marketing for agencies & in-house. Currently heading the performance marketing team at a major DTC brand in Europe.

Who is this for? anyone that spends significant budget running ads on FB/IG with a conversion/lead goal. If you work for an agency …

3 Years Ago Today I Vowed Never To Work For Anyone Again...

I'm super glad to tell this story as my life and SEO business has been on the up and up lately, but it wasn't always that way. Approximately 3 years ago right around Halloween time (that's how I remember it so well), I was working my part-time job at a …



Marketing Jobs on HeyMarketers.com →


Twitter

mkobach
Matthew Kobach @mkobach

You have to be pretty smart to realize how stupid you are

timsoulo
Tim Soulo @timsoulo

Let's talk about the accuracy of Search volume data..

We (@ahrefs) recently compared the "Search Volumes" between GKP and GSC for 72,635 random keywords.

And I'm super excited to share our insights with you!

[a small thread]

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Weird copywriting tip:

Use phrases like:

- Now...
- Truth is:
- Here's the deal:
- Why?

By using these phrases you leave them hanging and compel them to keep reading.

Works great for long-form copy.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

They don’t need an SEO! They need an SEO, a front end developer, a PPC specialist, a copywriter, UX specialist, CRO specialist, a content marketer, a social media manager 🚩 Good luck

patlangridge
Patrick Langridge @patlangridge

The 'SEO specialist' job profile on @Prospects has some truly bizarre responsibilites🤨Apparently I will 'need to' run PPC campaigns, program in HTML and drive affiliate business...

lennysan
Lenny Rachitsky @lennysan

PMs: With "influence" being such a key part of your job—what are some ways you've built your influence skills?

TheCoolestCool
Ross Simmonds @TheCoolestCool

Create the content your competitors marketing team is afraid to create.

lovevalgeisler
Val Geisler @lovevalgeisler

Meant to say "love that" on a work call and said "love you" instead so I'll be looking for a new job now I guess 💀

hnshah
hiten.eth @hnshah

Reminder: Opinions aren’t facts

mrsharma
Nik Sharma @mrsharma

A big #HappyDiwali to all my friends celebrating the spiritual victory of light over darkness, good over evil, and knowledge over ignorance 🪔

🤗

ThatChristinaG
Christina's chaos magic @ThatChristinaG

Community managers need to be the biggest lurkers in their communities.

Remember what it's like to be from the outside. To be new.

Take time to see your community through the eyes of someone who doesn't engage and think about what would make you act.

MattNavarra
Matt Navarra @MattNavarra

Instagram rolling out its ‘Favourites’ feature to more users

h/t @JKBbarcelona

peeplaja
Pe:p Laja @peeplaja

I built a services company in 2011, and used its profits 5 years later to start an elearning business, and 3 years later used the profits of both to start a software company. A lot of companies start as services business because it's the easiest, least expensive way to start.

randfish
Rand Fishkin @randfish

I think about this all the time. A 5-hour flight used to feel like forever. Now, it's nothing.

sitn.hms.harvard.edu/flash/2019/no-…

aprildunford
April Dunford @aprildunford

Hello London - I will be speaking at the Product Marketing Summit Nov 26 - in real life and everything. So. Excited.

richkingpma
Richard King @richkingpma

@aprildunford needs no introduction...

I am over the moon to confirm that

The positioning and product marketing legend will be joining us at the Product Marketing Summit in London this November 26th.

Catch the unmissable keynote:

Positioning and the…lnkd.in/eBnPUyTA

KateBour
Katelyn Bourgoin ⚡️ @KateBour

How are baby change tables ONLY in women’s washrooms!?

It’s 2021.

Wtf.

JHTScherck
JH Scherck @JHTScherck

Looking for a jr SEO to help us with 10-20 hrs of work a month. Totally fine if you have a full time job.

Need to be able to recommend anchor text for existing pages.

Please DM me with your LinkedIn or personal site and I will review over the weekend:
notion.so/growthplays/Pa…

theandreboso
Andrea Bosoni @theandreboso

I’m sorry but you can’t create a high converting landing page if you haven’t spent a lot of time talking to your customers.

CarrieRosePR
Carrie Rose @CarrieRosePR

Barcelona , you stunner ☀️☀️☀️

JoelKlettke
Joel Klettke @JoelKlettke

It's awkward to have to say

"Here's my calendar link:
And if you hate calendar links, just tell me some days/times you prefer"

As if that second option isn't infinitely less convenient for everyone involved but weirdly clung to as a moral high ground.

ANYWAYZ happy Friday

coreyhainesco
Corey Haines 💡 @coreyhainesco

“How do I get customers for my SaaS?”

Kevin_Indig
Kevin_Indig @Kevin_Indig

Going after a big, meaty opportunity with a strong team = what a feeling

jayacunzo
Jay Acunzo @jayacunzo

Greetings from the replies of this amazing thread. And also the floor of my toddler’s room who woke up scared at 2:30am. 😂 👍

You’re all doing great, fellow parents. Hang in there. This has turned into the ultimate “I feel seen” tweet for me and others. Thank you! ❤️

wilreynolds
Wil Reynolds @wilreynolds

I talked to a formerly incarcerated person this week who got 2 offers to work in app development roles, for an ex offender to get that kind of opportunity is transformational. Unfortunately when both companies found out about his incarceration, they each rescinded the offers.


Thanks for reading!

Have a great week. 🤓


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