PSA:

People who “make it look easy” have usually worked extremely hard for years to get to that point.

A reminder that you can see this free Data Studio Dashboard using GSC data to easily identify potential rankings changes in recent days from the Google Core Update: datastudio.google.com/u/0/reporting/… - it now has also a 2nd page showing the evolution per directories too! 👇👀

What people think marketing is: driving more traffic.

What marketing actually is: doing customer research, positioning the product, creating content, optimizing the website, improving SEO, running a/b tests, sending email campaigns, managing social media, running paid ads.

Want to become more interesting?

Develop hobbies outside of consuming media.

You don’t need a vision to start a company. You need a bias for action.

Please understand that all of us are ending year two of {motions at everything} and our bodies and minds are tired.

Cancelled meetings or not signing up for events isn't necessarily an indication of lack of interest right now. We're practicing boundaries and self-care.

Just now seeing that Kyle Rittenhouse was found not guilty. I'm a positive guy, but the phrase "Fuck Kyle Rittenhouse" needs to be said.

Could you imagine if a black dude from Baltimore drove up to DC and shot some white dudes to "protect American property" on Jan 6th?

Consumer founders: What 2-3 KPIs do you watch most closely, day-to-day and week-to-week?

This week, my grandma died @ 92. I called her Pocket Nonnie, she was so small—but a feisty Italian woman. Soft & sweet & strong.

She got to meet MY kids, too, one of whom was born this yr.

When I heard, I watched @birbigs’ New One with my new one.

Life is a goddamn gift.

CXL is 10! We celebrated by throwing a conference since we've always been about building community.

I'm super grateful to all the friends, allies, customers, and team for a great time over this last decade.

Onwards! 🔥🚀💗

One of my favourite @riseatseven moments of 21' is when we "sent" Autoglass to turn up the marmite stunt to fix that chip in their windscreen

Creativity also can come in small and fast packages and I truly believe speed and creativity are the two things most businesses need

Today a really helpful thought about copywriting occurred to me that I’d like to share:

I think so much of the fear and intimidation of writing come from the fact that people see great copy, the fully formed ideas at the end of the process, and go: “I can’t do that.”