Mailbrew Marketing Weekly - Marketing Weekly #49

10 Tips for Capturing the Best Social Media Moments • What the Metaverse Means for Your Business • I Started a Fiverr Side Hustle 60 Days Ago • If You’re Out of Ideas, You’re Asking the Wrong Questions • How Clever Marketing Sold the World The Myth of the Carbon Footprint • How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs • SEO for Startups: 8 Steps to Grow on a Budget • How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers • We miss the sun 🥲 • Conor Lewis — Raising $3.1M on Kickstarter & Community-Driven Product Development
14
Sunday November, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs
Hailley GriffisNov 12
I sat down with a few founders to learn more about how LinkedIn has transformed their businesses. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.
SEO for Startups: 8 Steps to Grow on a Budget
Mateusz MakosiewiczNov 11
SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase of the marketing funnel. So if you want to start
Read more ›
How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers
Tom WhatleyNov 10

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out.  If your business has a five- or six-figure digital advertising budget, you can put more money behind …


Newsletters

We miss the sun 🥲
Victoria KellyNov 11

Get a pulse on your website, marketing hires, and paid ads this week.

The post We miss the sun 🥲 appeared first on Carney.


Podcasts

Conor Lewis — Raising $3.1M on Kickstarter & Community-Driven Product Development
share.transistor.fmCorey HainesNov 8

On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.

I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also …

Don't Be Bland, Caricature Your Brand

It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the …

3 Types Of Referral Offers Every Business Needs

In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a solo show series on where I'm going to be covering one of my favorite topics: referrals. You can catch the first episode of the referral generation series here.

How to Get More in the Funnel
John Wall and Christopher PennNov 12

In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content …

Selling Your Time: Freelance Writing Coach (ft. Kaleigh Moore)
3clips.castos.comJay AcunzoNov 13

Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with their podcast, Freelance Writing Coach. It’s a simple, conversational show that features Emma and Kaleigh chatting about different aspects of freelance writing. …


Agency owners: How much should I charge for a multi-million ad account?

Hello,

I have been working in digital advertising for 5 years as an agency owner with a small team of 3 campaign managers.

Today I have the opportunity to land our first huge account with 3-5 millions USD for media buying on Google, Facebook, YouTube & Display.

This is another …

Should I stay at a company with near to zero marketing budget?

While our sales team is expanding, the marketing team is not growing. It's just me and I get a bit of help from a writer and another colleague who helps out only one day a week. We have included many activities in the marketing plan but I won't be able …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

Call your parents via Zoom and record it ❤️

Ask them to recount their childhood, major life events, and their passions.

Essentially, record a podcast interview of their life.

You’ll be so glad you have this when they’re no longer here.

It really beats just having photos.

mrsharma
Nik Sharma @mrsharma

12 months ago, @MentorPass asked if I would take $1,000 per hour to talk with founders who want to pick my brain.

Today, I've done 100+ hours of paid calls with founders and marketing teams, around the world.

Here are 8 common revenue-generating tactics that brands miss:

harrydry
Harry Dry @harrydry

Three techniques to add rhythm to your copy.

Repetition. Alliteration. Tricolon.

hnshah
hiten.eth @hnshah

Startups change you in unexplainable ways.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketing Tip:

Never just send a single email when running a sale, instead:

1. Send an announcement email (1-2 days before)
2. Send a sale is now live email (beginning)
3. Send a last chance email (during)
4.Send a sale extended email (1 day after)

Bookmark this one...

timsoulo
Tim Soulo @timsoulo

We have finally released this long overdue SEO metric:

🔥 Traffic potential 🔥

Because pages don't rank in Google for just a single keyword. They also rank for all the different variations of that keyword and get search traffic from them.

Kevin_Indig
Kevin_Indig @Kevin_Indig

Better than search volume: average traffic of the first three results.

mkobach
Matthew Kobach @mkobach

What’s the best career advice you ever got?

aprildunford
April Dunford @aprildunford

Every restaurant wants me to scan a code to get the menu on my phone. None of those menus are readable on a phone.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

Link Building
Content Optimization
Tech SEO

KateBour
Katelyn Bourgoin ⚡️ @KateBour

If you wanna figure out how to get in front of buyers sooner, in less crowded channels, don’t just ask buyers:

“How did you find out about us?

Ask:

“What triggered you start looking for a solution like ours?”

You’ll uncover some very powerful intel.

TheCoolestCool
Ross Simmonds @TheCoolestCool

When you enjoy a podcast - Tell the host..
When you enjoy a video - Comment on it..
When you enjoy an email - Write the sender..

Simple things can make a creators day. I'm convinced that these simple forms of feedback can stop someone from giving up their dream.

TaylorHoliday
Taylor Holiday @TaylorHoliday

Introducing the largest publicly available (fact check?) eCommerce data set.

~230 brands totaling $2.3B+ in annual online revenue and over $250M in spend

Updated weekly at: commonthreadco.com/blogs/coachs-c…

Thread with benchmarks and YoY %-changes 🧵

MattNavarra
Matt Navarra @MattNavarra

New! Instagram Reels now has its own text-to-speech feature 🗣

lovevalgeisler
Val Geisler @lovevalgeisler

Thankful, grateful, heart full. #veteranfamily

randfish
Rand Fishkin @randfish

Tell you what - Google stops tax dodging, stops committing antitrust violations, stops disingenuous lobbying of small business' to fight its political battles and then, I'll consider endorsing their "guidelines".

JohnMu
🧀 John 🧀 @JohnMu

@pankajrajput14 @rustybrick @glenngabe You shouldn't be creating links to your site in general. I'd recommend checking out our webmaster guidelines for more.

JoelKlettke
Joel Klettke @JoelKlettke

...every single part of my body just cringed

theandreboso
Andrea Bosoni @theandreboso

Me: I think I’ve finally overcome my perfectionism.

Also me: I want to write the best marketing course ever created.

CarrieRosePR
Carrie Rose @CarrieRosePR

When we first started the agency myself and @stekenwright promised we would be the first search agency to win a Cannes Lion/clios

This week - we received the news that our work has been shortlisted for a Clio and we've been invited to LA in a few weeks time. Huge 👏 to the team

ThatChristinaG
Christina's chaos magic @ThatChristinaG

I'm just going to assume we're all listening to Red today.

Kevin_Indig
Kevin_Indig @Kevin_Indig

Way easier to build clusters now 👌🏻

timsoulo
Tim Soulo @timsoulo

We have finally released this long overdue SEO metric:

🔥 Traffic potential 🔥

Because pages don't rank in Google for just a single keyword. They also rank for all the different variations of that keyword and get search traffic from them.

JHTScherck
JH Scherck @JHTScherck

Got to send both these updates to the team today, and I'm pumped. Feeling proud of this tiny business we're building. LFG 🚀

kdlafrance
Kristen LaFrance @kdlafrance

PSA: I'M PUPPY SITTING TODAY

I will continue to thread updates throughout the day.

Brb getting nothing done.

🧵🥰


Thanks for reading!

Have a great week. 🤓


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