Mailbrew Marketing Weekly - Marketing Weekly #49
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Here's your weekly marketing brew. ☕️
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Blogs
Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more money behind …
Newsletters
Get a pulse on your website, marketing hires, and paid ads this week.
The post We miss the sun 🥲 appeared first on Carney.
Podcasts
On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.
I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also …
It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the …
In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a solo show series on where I'm going to be covering one of my favorite topics: referrals. You can catch the first episode of the referral generation series here.
- Try Privy for FREE today
- Follow Ben on Twitter
- Check out the Google Merchant Center
- Get your free copy of Ecommerce Marketing Recipes
- Check out Privy Masterclass
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get your copy of The Ecommerce Marketing …
In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content …
Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with their podcast, Freelance Writing Coach. It’s a simple, conversational show that features Emma and Kaleigh chatting about different aspects of freelance writing. …
Hello,
I have been working in digital advertising for 5 years as an agency owner with a small team of 3 campaign managers.
Today I have the opportunity to land our first huge account with 3-5 millions USD for media buying on Google, Facebook, YouTube & Display.
This is another …
While our sales team is expanding, the marketing team is not growing. It's just me and I get a bit of help from a writer and another colleague who helps out only one day a week. We have included many activities in the marketing plan but I won't be able …
Marketing Jobs on HeyMarketers.com →
Amitree: Marketing Manager
OpenPhone: Growth Marketer
Call your parents via Zoom and record it ❤️
Ask them to recount their childhood, major life events, and their passions.
Essentially, record a podcast interview of their life.
You’ll be so glad you have this when they’re no longer here.
It really beats just having photos.
12 months ago, @MentorPass asked if I would take $1,000 per hour to talk with founders who want to pick my brain.
Today, I've done 100+ hours of paid calls with founders and marketing teams, around the world.
Here are 8 common revenue-generating tactics that brands miss:
Startups change you in unexplainable ways.
Email Marketing Tip:
Never just send a single email when running a sale, instead:
1. Send an announcement email (1-2 days before)
2. Send a sale is now live email (beginning)
3. Send a last chance email (during)
4.Send a sale extended email (1 day after)
Bookmark this one...
We have finally released this long overdue SEO metric:
🔥 Traffic potential 🔥
Because pages don't rank in Google for just a single keyword. They also rank for all the different variations of that keyword and get search traffic from them.
Better than search volume: average traffic of the first three results.
What’s the best career advice you ever got?
Every restaurant wants me to scan a code to get the menu on my phone. None of those menus are readable on a phone.
For anyone going through 2022 planning review.firstround.com/the-secret-to-…
If you wanna figure out how to get in front of buyers sooner, in less crowded channels, don’t just ask buyers:
“How did you find out about us?
Ask:
“What triggered you start looking for a solution like ours?”
You’ll uncover some very powerful intel.
When you enjoy a podcast - Tell the host..
When you enjoy a video - Comment on it..
When you enjoy an email - Write the sender..
Simple things can make a creators day. I'm convinced that these simple forms of feedback can stop someone from giving up their dream.
Introducing the largest publicly available (fact check?) eCommerce data set.
~230 brands totaling $2.3B+ in annual online revenue and over $250M in spend
Updated weekly at: commonthreadco.com/blogs/coachs-c…
Thread with benchmarks and YoY %-changes 🧵
New! Instagram Reels now has its own text-to-speech feature 🗣
Tell you what - Google stops tax dodging, stops committing antitrust violations, stops disingenuous lobbying of small business' to fight its political battles and then, I'll consider endorsing their "guidelines".
@pankajrajput14 @rustybrick @glenngabe You shouldn't be creating links to your site in general. I'd recommend checking out our webmaster guidelines for more.
Me: I think I’ve finally overcome my perfectionism.
Also me: I want to write the best marketing course ever created.
When we first started the agency myself and @stekenwright promised we would be the first search agency to win a Cannes Lion/clios
This week - we received the news that our work has been shortlisted for a Clio and we've been invited to LA in a few weeks time. Huge 👏 to the team
I'm just going to assume we're all listening to Red today.
Way easier to build clusters now 👌🏻
We have finally released this long overdue SEO metric:
🔥 Traffic potential 🔥
Because pages don't rank in Google for just a single keyword. They also rank for all the different variations of that keyword and get search traffic from them.
Got to send both these updates to the team today, and I'm pumped. Feeling proud of this tiny business we're building. LFG 🚀
PSA: I'M PUPPY SITTING TODAY
I will continue to thread updates throughout the day.
Brb getting nothing done.
🧵🥰
Latest Job: TJX Europe @TKMaxx_UK recruiting for it's Brand & Marketing Placement Programme in 2022 #marketingjobs #branding #MarketingTwitter #watfordjobs #diversityandinclusion #Placement #watford diversitydashboard.co.uk/jobs/brand-mar…
Latest Job: TJX Europe @TKMaxx_UK recruiting for it's Brand & Marketing Placement Programme in 2022 #marketingjobs #branding #MarketingTwitter #watfordjobs #diversityandinclusion #Placement #watford diversitydashboard.co.uk/jobs/brand-mar…
Marketing reminder: Building a marketing strategy isn't a project.
Marketing has never been a project, because it doesn't have an ending point.
See it as a process that you develop gradually over and over again.
#MarketingTwitter #SmallBusiness
Bee Pollen - Health Avenues: healthavenues.info/?sn=70#.YT3sS0… #bees #bee #Honeybee #honey #pollen #savethebees #HoneyGold #honeypot #HoneyWorks #aminoacids, #Bvitamins #mineralsalts, #traceelements #enzymes. #BeePollen #protectthebees #MedTwitter #MedEd #MarketingTwitter
The Secret Formula To Successful Marketing
#Marketer #MarketingTwitter #MarketingMind
videourl2.co/0a37e0
Latest Job: @BarbicanCentre are looking for a film-obsessed, confident communicator to join the Marketing Team as the Marketing Assistant for Cinema #londonjobs #marketingjobs #recruiting #MarketingTwitter #diversityandinclusion #inclusiveemployer diversitydashboard.co.uk/jobs/marketing…
Super Antioxidant - Health Avenues: healthavenues.info/?sn=1825#.YXUX… #SuperSunday #Superstar #antioxidant #supplements #supplychains #supply #Health #nutrition #SUPERRICH #SuperM #Supergirl #MedTwitter #MedEd #MedEdChat #bodybuilders #bodybuilding #marketingtwitter
Amazing trifold, bifold, leaflet, catalog, brochure design within 3 hours
#brochure #graphicdesign #photoshop #school #Flyers #dribble #fiverrgigs #UnusAnnus #TaylorOnSNL #Inkigayo #realestate #Agent #MarketingTwitter
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Super Supplemental without Iron - Health Avenues: healthavenues.info/?sn=1379#.YZDa…
eatthis.com/news-taking-mu…
#vitamins #minerals #multivitamin #supplements #Health #MedTwitter #MedEd #marketingtwitter #scicomm #SuperSunday #Supergirl #Superman #SupermanAndLois #HealthyFood
Reading about this: What Is #Marketing - Promoting An Unfamiliar #Business #FrizeMedia - …ernetbusinessideas-viralmarketing.com/what-is-market… @Charlesfrize #MarketingTwitter #OnlineMarketingTopEurope #OnlineMarketingGhana #Marketing #DigitalMarketingServices #businesstips
Thanks for reading!
Have a great week. 🤓
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