Mailbrew Marketing Weekly - Marketing Weekly #49

Sunday November, 2021

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Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

10 Tips for Capturing the Best Social Media Moments

James J. DavisNov 12

What the Metaverse Means for Your Business

Amtul JabeenNov 12

I Started a Fiverr Side Hustle 60 Days Ago

Jenn LeachNov 12

If You’re Out of Ideas, You’re Asking the Wrong Questions

Philip S. NaudusNov 12

How Clever Marketing Sold the World The Myth of the Carbon Footprint

J.R. FlahertyNov 12

Buffer Resources

How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Hailley GriffisNov 12

I sat down with a few founders to learn more about how LinkedIn has transformed their businesses. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

SEO Blog by Ahrefs

SEO for Startups: 8 Steps to Grow on a Budget

Mateusz MakosiewiczNov 11

SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase of the marketing funnel. So if you want to start…

Newsletters

Carnage Issues

We miss the sun 🥲

Victoria KellyNov 11

Get a pulse on your website, marketing hires, and paid ads this week.

The post We miss the sun 🥲 appeared first on Carney.

Podcasts

Everything Is Marketing

Conor Lewis — Raising $3.1M on Kickstarter & Community-Driven Product Development

share.transistor.fmCorey HainesNov 8

On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.

I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also …

Everyone Hates Marketers

Don't Be Bland, Caricature Your Brand

everyonehatesmarketers.castos.comLouis GrenierNov 9

It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the …

Duct Tape Marketing

3 Types Of Referral Offers Every Business Needs

ducttapemarketing.comNov 11

In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a solo show series on where I'm going to be covering one of my favorite topics: referrals. You can catch the first episode of the referral generation series here.

Ecommerce Marketing School with Ben Jabbawy

How To Show Up In Google's "Deals" Feed This Black Friday #320

share.transistor.fmPrivyNov 12

Try Privy for FREE today
Follow Ben on Twitter
Check out the Google Merchant Center
Get your free copy of Ecommerce Marketing Recipes
Check out Privy Masterclass
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing …

Marketing Over Coffee Marketing Podcast

How to Get More in the Funnel

John Wall and Christopher PennNov 12

In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content …

3 Clips | Dissecting Great Podcasts

Selling Your Time: Freelance Writing Coach (ft. Kaleigh Moore)

3clips.castos.comJay AcunzoNov 13

Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with their podcast, Freelance Writing Coach. It’s a simple, conversational show that features Emma and Kaleigh chatting about different aspects of freelance writing. …

r/marketing

Agency owners: How much should I charge for a multi-million ad account?

Hello,

I have been working in digital advertising for 5 years as an agency owner with a small team of 3 campaign managers.

Today I have the opportunity to land our first huge account with 3-5 millions USD for media buying on Google, Facebook, YouTube & Display.

This is another …

There are common misconceptions about marketing as a business function, such as that marketing is about making money, just about advertising, and etc. How would you correct such misconceptions?

Should I stay at a company with near to zero marketing budget?

While our sales team is expanding, the marketing team is not growing. It's just me and I get a bit of help from a writer and another colleague who helps out only one day a week. We have included many activities in the marketing plan but I won't be able …

Marketing - Latest - Google News

The 4 Things You Need to Do to Get (and Keep) Ecommerce Customers - Entrepreneur

EntrepreneurNovember 14

15 Times People Involved In Multilevel Marketing Companies Got Called The F Out, And It Was Super Satisfying - BuzzFeed

BuzzFeedNovember 13

Accountability in advertising, marketing critical for SMEs - Moneycontrol

MoneycontrolNovember 13

Watch the video that pokes fun at the ad industry's obsession with awards - AdAge.com

AdAge.comNovember 12

Publishers Collaborate on Holiday Marketing Campaign - Publishers Weekly

Publishers WeeklyNovember 12

Small Northern Ontario town scores unexpected marketing coup with the promise of cheap lots - National Post

National PostNovember 12

Making the Business Case for Your Marketing Budget - Harvard Business Review

Harvard Business ReviewNovember 12

Omnicom Media Lands Aer Lingus Account - AdWorld.ie - AdWorld

AdWorldNovember 12

Marketing Jobs on HeyMarketers.com →

Amitree: Marketing Manager

Nov 12

OpenPhone: Growth Marketer

Nov 12

OpenPhone: Creative Social Media Strategist

Nov 12

Sonatype: Senior Product Marketing Manager

Nov 12

Huntress: Customer Marketing Manager

Nov 12

Nacelle: Senior Product Marketing Manager

Nov 12

Emburse: Marketing Operations Analyst

Nov 12

Emburse: Product Marketing Manager

Nov 12

Emburse: Digital Marketing Manager

Nov 12

Clio: Product Marketing Manager, EMEA

Nov 12

Twitter

Top links from tweets

SEO strategy archetypes and how to leverage them

www.kevin-indig.com

Every business grows with one of several SEO strategy archetypes. In this article, you learn what they are and how to leverage them.

Climate Summit Sets Ambitious Goal To Phase Out Fossil Fuels By Time Earth Runs Out Of Them

bit.ly

GLASGOW—Calling the agreement a historic moment in the fight against the generation-defining threat, world leaders at the COP26 climate conference told reporters Wednesday that they …

Deadline

foofighters.co

EXCLUSIVE: Think A Hard Day’s Night of the Living Dead, with laughs among the scares and splatter, and you’ve got a handle on STUDIO 666. …

The Big Brunch

thebigbrunchcasting.com

The Big Brunch

Reddit Co-Founder Alexis Ohanian Bets Big On Solana And Web 3.0

trib.al

At Solana’s tentpole conference, Reddit co-founder and head of venture fund Seven Seven Six Alexis Ohanian announced a joint $100 million fund with Solana Ventures …

Frank Beamer named to ACC Football Legends class

vthoki.es

The Atlantic Coast Conference announced on Tuesday that Frank Beamer has been named to the 2021 ACC Football Legends Class.

Marketers

Julian Shapiro @Julian

Call your parents via Zoom and record it ❤️

Ask them to recount their childhood, major life events, and their passions.

Essentially, record a podcast interview of their life.

You’ll be so glad you have this when they’re no longer here.

It really beats just having photos.

Nik Sharma @mrsharma

12 months ago, @MentorPass asked if I would take $1,000 per hour to talk with founders who want to pick my brain.

Today, I've done 100+ hours of paid calls with founders and marketing teams, around the world.

Here are 8 common revenue-generating tactics that brands miss:

Harry Dry @harrydry

Three techniques to add rhythm to your copy.

Repetition. Alliteration. Tricolon.

hiten.eth @hnshah

Startups change you in unexplainable ways.

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketing Tip:

Never just send a single email when running a sale, instead:

1. Send an announcement email (1-2 days before)
2. Send a sale is now live email (beginning)
3. Send a last chance email (during)
4.Send a sale extended email (1 day after)

Bookmark this one...

Tim Soulo @timsoulo

We have finally released this long overdue SEO metric:

🔥 Traffic potential 🔥

Because pages don't rank in Google for just a single keyword. They also rank for all the different variations of that keyword and get search traffic from them.

Kevin_Indig @Kevin_Indig

Better than search volume: average traffic of the first three results.

Matthew Kobach @mkobach

What’s the best career advice you ever got?

April Dunford @aprildunford

Every restaurant wants me to scan a code to get the menu on my phone. None of those menus are readable on a phone.

Aleyda Solis 👩🏻‍💻 @aleyda

Link Building
Content Optimization
Tech SEO

Lenny Rachitsky @lennysan

For anyone going through 2022 planning review.firstround.com/the-secret-to-…

Katelyn Bourgoin ⚡️ @KateBour

If you wanna figure out how to get in front of buyers sooner, in less crowded channels, don’t just ask buyers:

“How did you find out about us?

Ask:

“What triggered you start looking for a solution like ours?”

You’ll uncover some very powerful intel.

Ross Simmonds @TheCoolestCool

When you enjoy a podcast - Tell the host..
When you enjoy a video - Comment on it..
When you enjoy an email - Write the sender..

Simple things can make a creators day. I'm convinced that these simple forms of feedback can stop someone from giving up their dream.

Taylor Holiday @TaylorHoliday

Introducing the largest publicly available (fact check?) eCommerce data set.

~230 brands totaling $2.3B+ in annual online revenue and over $250M in spend

Updated weekly at: commonthreadco.com/blogs/coachs-c…

Thread with benchmarks and YoY %-changes 🧵

Matt Navarra @MattNavarra

New! Instagram Reels now has its own text-to-speech feature 🗣

Val Geisler @lovevalgeisler

Thankful, grateful, heart full. #veteranfamily

Rand Fishkin @randfish

Tell you what - Google stops tax dodging, stops committing antitrust violations, stops disingenuous lobbying of small business' to fight its political battles and then, I'll consider endorsing their "guidelines".

🧀 John 🧀 @JohnMu

@pankajrajput14 @rustybrick @glenngabe You shouldn't be creating links to your site in general. I'd recommend checking out our webmaster guidelines for more.

Joel Klettke @JoelKlettke

...every single part of my body just cringed

Andrea Bosoni @theandreboso

Me: I think I’ve finally overcome my perfectionism.

Also me: I want to write the best marketing course ever created.

Carrie Rose @CarrieRosePR

When we first started the agency myself and @stekenwright promised we would be the first search agency to win a Cannes Lion/clios

This week - we received the news that our work has been shortlisted for a Clio and we've been invited to LA in a few weeks time. Huge 👏 to the team

Christina's chaos magic @ThatChristinaG

I'm just going to assume we're all listening to Red today.

Kevin_Indig @Kevin_Indig

Way easier to build clusters now 👌🏻

Tim Soulo @timsoulo

JH Scherck @JHTScherck

Got to send both these updates to the team today, and I'm pumped. Feeling proud of this tiny business we're building. LFG 🚀

marco marandiz @allthingsmarco

wedding szn

Kristen LaFrance @kdlafrance

PSA: I'M PUPPY SITTING TODAY

I will continue to thread updates throughout the day.

Brb getting nothing done.

🧵🥰

#MarketingTwitter

Black History Month 2021 -Proud To Be @BhmUK

Latest Job: TJX Europe @TKMaxx_UK recruiting for it's Brand & Marketing Placement Programme in 2022 #marketingjobs #branding #MarketingTwitter #watfordjobs #diversityandinclusion #Placement #watford diversitydashboard.co.uk/jobs/brand-mar…

The Diversity Dashboard @Diversityjobs4u

Batu @Batulkr_

Marketing reminder: Building a marketing strategy isn't a project.

Marketing has never been a project, because it doesn't have an ending point.

See it as a process that you develop gradually over and over again.
#MarketingTwitter #SmallBusiness