Knock that sound off – this week on Inside Intercom

Hey there,

How do you feel when you hear Slack’s knock brush pulling you back to work? Or the WhatsApp ring sharing the latest in this year’s family holiday plans? Anxious, excited, hopeful? We won’t tell. ;)

Sound plays a big role in determining whether a product experience is good or not. The sounds we hear every day have been carefully curated not just to drive us towards a specific action but also to make us feel a certain way.

When we created Intercom’s Messenger notification sound – or “the chirp” as we affectionately call it – we wanted to make it friendly and accessible. But we soon learned that some customers had been calling it decidedly less affectionate names, like “the tinnitus cricket of death.”

This week on the podcast, the people behind the sound reveal how a round of customer feedback made us re-examine some of our deeply held product beliefs and inspired us to create the blip, bop, clack, hiss, shake, and tick. 

To embracing customer feedback,

P.S. Do you also love to obsess over your customers’ success? Join us – we’re hiring!

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

Intercom | 55 2nd St. | San Francisco, CA 94105

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