Mailbrew Marketing Weekly - Marketing Weekly #61

How I Repurpose YouTube Content on TikTok with Amazing Results • How to turn site visitors into loyal customers: a patented formula for brand success • Making Time for Social Media Marketing • How to craft newsletter ads that show exceptional performance • $15,000+ in Websites Sold • Making a Living Online (or, the Internet Is Not Your ATM) • The Definitive Guide to Email Copywriting: Parts 1 through 4 • 70 Blogging Statistics for 2022 • Is This a Twitter Thread or a Blog Post? • How to Create a SaaS Content Strategy That Drives Product Signups
6
Sunday February, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Making a Living Online (or, the Internet Is Not Your ATM)
Sonia SimoneFeb 3

Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work...

The post Making a Living Online (or, the Internet Is Not Your ATM) appeared first on Copyblogger.

The Definitive Guide to Email Copywriting: Parts 1 through 4
Katie ThiesFeb 3

If you made your way here, you already know the power of email marketing. Email is the weapon of choice for successful people everywhere. We use email to start businesses, expand our network, finally get that dream job and, most notably, we use email to… Drive more revenue for business …

70 Blogging Statistics for 2022
Si Quan OngFeb 3
We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: Top blogging statistics General blogging statistics Blogging revenue statistics Blogging length and frequency statistics Blog
Read more ›
Is This a Twitter Thread or a Blog Post?
Rand FishkinFeb 3
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what? Twitter’s easier. I’ll just post it there. The instant dopamine hit of likes and retweets. The mystery of whether and when I’ll get replies. Re-loading the …
How to Create a SaaS Content Strategy That Drives Product Signups
Cameron BrownFeb 2
Most SaaS content strategies focus on top of funnel topics and generating what we call “content conversions” (e.g. email signups, ebook downloads, white paper downloads, etc.), which, notably, is not the same as a product conversion (trial start, demo request, etc.). This is true of strategies used by in-house content …

Newsletters

🚵‍♀️ Strava
Ali AbouelattaFeb 1
& the Inch Wide Mile Deep go to market
Step Back and Strategize
Victoria KellyFeb 3

Crack open a cold one for your recap on strategy, social media, and your brand's big picture.

The post Step Back and Strategize appeared first on Carney.


Podcasts

[BEST OF] How to Create ACCURATE Buyer Persona
https:Louis GrenierFeb 1

You've learned that traditional buyer persona advice is BS. Here's how to create 100% accurate and detailed buyer persona.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Helping Entrepreneurs Buy And Sell Their Agencies

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Dixon. Amanda is the Co-founder at Barney – an M & A firm that specializes in the digital marketing space. She's also a Forbes 40 Under 40 award recipient. 

Using Paid Advertising, Giveaways, and Influencers to Grow Your Business
Copyblogger Media LLCFeb 1

Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow.

In this week's episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid …

Talking Marketing Operational Excellence with Peter Mahoney
John Wall and Christopher PennFeb 4

In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Peter’s book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for …

The Land Whale Murders: Performance and Permanence (ft. Jonathan A. Goldberg)
3clips.castos.com3 Clips Podcast by CastosJan 31

When’s the last time you listened to a madcap comedy podcast following the adventures of gallant scientists as they battle evil in Gilded Age New York? Welcome to the Land Whale Murders where things. Get. STRANGE.

The Land Whale Murders is a fast paced alternate history comedy in the spirit …


This structure had done wonders for my past clients. Hope it helps you too.
  1. People who have never heard of the brand - Brand intro, product demo, blog posts.
  2. People who have heard of the brand - Product demos, influencer videos, review videos.
  3. People who have shown interest - Testimonials & reviews, unboxing, special offers.
  4. People who have purchased - up-sell cross-sell, UGC &reviews, …
After 8 Long Months My Client Hit The First Page Of Google

I've been working with this client on his remodeling business for roughly 8 months now and he finally hit the first page of Google! Now, this isn't the first time it's happened to me where a client hits the first page, but the reason I'm so excited about this one …

Drunk small business owner who loves their new marketer...

They are absolutely outstanding. Best hire ever.

In 3 days, they've rebranded my business (haven't put it in place yet but me up with something phenomenal), set up a structure to pull together all the marketing stuff we've been doing, has created some solid content, impressed my customers and is …



Marketing Jobs on the Swipe Files Job Board →


Twitter

Aazarshad
Aazar Shad 🚢 (23/30) @Aazarshad

FB ads is powerful.

I used it to 3x my company’s revenue in 3 months.

Now we’re an 8-figure business.

Here’s everything you need to know to crush FB ads (without expensive courses):

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

3 Marketing Threads That Will Teach You More Than Any Marketing Class

From a $100M Marketer

Want me to send you the PDF versions of these 3 threads?

Retweet this and I'll DM you the link to get it for free.

mrsharma
Nik Sharma 🚢 @mrsharma

You become the sum of the people you surround yourself with.

Just like consuming good food, supplements, vegetables, water, etc… the people in your circle should be held to a high standard, too.

Good people will always keep you on the right side of history and make you better.

theandreboso
Andrea Bosoni @theandreboso

I know founders who make 6 or 7 figures and have less than 500 followers.

Building an audience is great but it’s definitely not a prerequisite.

heyblake
Blake Emal @heyblake

I built a simple & effective content machine.

It took me from tiny account to 80K on Twitter and 20K on LinkedIn.

Details:
- System built in Notion
- Walkthrough videos
- 5 core modules
- 100% editable
- Early bird pricing at $19

Reply below and I'll DM you the secret link

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

SEO questions we can now answer in bulk with the new @googlesearchc URL Inspection API adoption by SEO crawlers like @screamingfrog & @sitebulb 🔥👀👇

1. For which pages Google is not using the specified indexability/canonical configuration and what is doing/using instead?

...

amandanat
Amanda Natividad @amandanat

22,000 pageviews from a single blog post.

And a link from Washington Post to another.

The shocking part?

I did it without any SEO or outreach.

Here's how:

lennysan
Lenny Rachitsky | lennysan.eth @lennysan

Signs your startup needs a PM:

1. Frequent misalignment: Team members are often out of sync on priorities, timelines, or the problem to solve.
2. Frequent bottlenecks: Eng/design is often blocked by your lack of time.
3. Opportunity: You need a mini-CEO to explore a big bet.

randfish
Rand Fishkin @randfish

I actually like LinkedIn, but its news feed prioritizes weirdly hustleporn content.

Great explanation of why we're all so *cringe* on that network vs others: trungphan.substack.com/p/why-is-linke…

GoodMarketingHQ
Harry's Marketing Examples @GoodMarketingHQ

It took Watford F.C. ten years to get 170k YouTube subscribers.

It took Watford F.C. goalkeeper Ben Foster one year to get 1M YouTube subscribers.

People warm to people, not brands.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

The smartest people I know are always unlearning. It’s ok to change your mind.

hnshah
hiten.eth @hnshah

NFT projects are the new self-funded startups for the Web3 generation.

wilreynolds
Wil Reynolds @wilreynolds

Thanks Dan! Appreciate the shout out. twitter.com/DanPriceSeattl…

DanPriceSeattle
Dan Price @DanPriceSeattle

Philly CEO @wilreynolds turned down a $50 million takeover to give money to his employees. He started:

*$65,000 minimum wage
*$3M/year in bonuses for 215 employees
*$1,500 stipends to laid-off family members of employees
$62,000 employee donation budget
thephiladelphiacitizen.org/wil-reynolds-s…

mkobach
Matthew Kobach @mkobach

One pizza has to go forever

MattNavarra
Matt Navarra @MattNavarra

social media managers

the twitter account you'd love to manage for 1 day

Dmurr68
Daniel Murray @Dmurr68

Always impressed by small marketing teams.

You all are crushing it.

TheCoolestCool
Ross Simmonds @TheCoolestCool

Every podcast starts with 0 downloads.
Every substack starts with 0 subscribers.
Every Twitter account starts with 0 followers.
Every YouTube channel starts with 0 subscribers.

Just start.

aprildunford
April Dunford @aprildunford

Shooting positioning case studies with @section_four today. This is me saying "It's a black shirt - nothing we can do about that."

garicruze
Gari Cruze @garicruze

US politics is nothing but theater. These two parties don't hate each other. They're working together and laughing at us while they cash the corporate checks.

therecount
The Recount @therecount

President Biden thanks Senate Minority Leader Mitch McConnell “for being my friend” during National Prayer Breakfast.

“You’ve always done exactly what you’ve said. You’re a man of your word. And you’re a man of honor.”

peeplaja
Pe:p Laja @peeplaja

On my podcast How to Win, I feature and learn from CEOs of successful B2B SaaS companies.

Just like in the industry, I'm not finding enough female CEOs to come on the show. Which CEOs of $10M+ B2B SaaS companies should I approach?

jayacunzo
Jay Acunzo @jayacunzo

People will say you need to be on TikTok. They probably won’t say you need to make your existing project better than it is.

It’s easy to see the net-new as the solution.

It rarely is.

“More” isn’t the same as better.

kdlafrance
Kristen LaFrance @kdlafrance

UGC House is a go! 🍾🙏

kristenxjones
Kristen ✨ @kristenxjones

Official statements coming soon , but I can’t hold this in: the UGC House is officially booked 🥺

Can’t wait to share the details and the journey of bringing this dream to life with @kdlafrance and a super exciting (and highly relevant) sponsor.

Creators, get your gear ready.

jmcmillen89
Jacob McMillen @jmcmillen89

Do you want to permanently increase your writing income this year?

Here’s the 5 strategies I’ve found to be most effective while writing professionally for 10 years and coaching more than a thousand writers over the last 3 years:

JoelKlettke
Joel Klettke @JoelKlettke

There are few sentences more arrogant or less effective than “let that sink in.”

It’s time to put that one to bed in the internet graveyard. It’s a parody of itself now.


Thanks for reading!

Have a great week. 🤓


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