Mailbrew Marketing Weekly - Marketing Weekly #62

Sunday February, 2022

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Blogs

Better Marketing - Medium

Thinking Of Joining An Engagement Pod? You Need To Read This First

Chloe LongstreetFeb 11

Billie Eilish’s Book Flopped Because Her Marketing Team Assumed It Would Sell Itself

Bonnie Joy SludikoffFeb 10

How to Build Massive Confidence.

Justin R. EvansFeb 10

Tips for networking with social anxiety & post-pandemic social awkwardness

Jenna ZengFeb 10

How I Turned Training Workshops into An Unabated Lead Generation Engine

Aldric ChenFeb 10

Copyblogger

The Art of Personal Writing that’s Not Self-Indulgent

Stefanie FlaxmanFeb 10

Whenever I talk about personal writing, and I advise that you should write for a specific group of people to...

The post The Art of Personal Writing that’s Not Self-Indulgent appeared first on Copyblogger.

Buffer Resources

TikTok Reminders: Plan and Schedule TikToks in Advance

Mike EcksteinFeb 8

With Buffer’s mobile app you can plan and schedule your TikTok videos in advance, alongside the rest of your social content. It’s simple; upload your video, add a caption, and schedule a posting time. When the time comes, we’ll send you a notification to publish the video on TikTok.

SEO Blog by Ahrefs

The Beginner’s Guide to Lifecycle Marketing

Si Quan OngFeb 10

They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn some of them off. Instead, you need a better strategy.…

Newsletters

First 1000

Brute Forcing Your Way to “Default Alive”

Ali AbouelattaFeb 8

Guest Post by Ruchin Kulkarni from Toplyne

Carnage Issues

The Pre-Bowl Blitz 🏈

Victoria KellyFeb 10

Sharing all the marketing love in this week's recap before Super Bowl.

The post The Pre-Bowl Blitz 🏈 appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] 5 Drivers That Motivates Human Behavior

https:Louis GrenierFeb 8

Behavioral scientist Susan Weinschenk will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up …

Duct Tape Marketing

What a CFO Can Do For Your Agency

ducttapemarketing.comFeb 10

In this episode of the Duct Tape Marketing Podcast, I interview Jason Blumer. Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He's also the CEO of Blumer CPAs where they serve as an advisory firm for the design, marketing, and …

Ecommerce Marketing School with Ben Jabbawy

This Brand's Secret For Getting 4.6M Monthly Views On Pinterest #384

share.transistor.fmPrivyFeb 11

Try Privy for FREE today
Follow Ben on Twitter
Check out Golde's Pinterest page
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Get your free copy of Ecommerce Marketing Recipes
Check out Privy Masterclass
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce …

The Copyblogger Podcast

Khe Hy: Do you need help learning to say “no” in your work-life?

Copyblogger Media LLCFeb 8

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to the “Oprah for millennials,” Khe Hy about the skill of saying no, and how to build a high-performance remote startup team while surfing every day and raising a family.

Khe is the founder …

Marketing Over Coffee Marketing Podcast

Now with More AR!

John Wall and Christopher PennFeb 11

In this Marketing Over Coffee: In this episode learn about AR for Shopping, Automated Moderation, Chubby Buttons and more! Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Pinterest AR New Language Generation – GPT Neo X 20B 7:09 – 8:01 Blueshift’s SmartHub CDP delivers …

3 Clips | Dissecting Great Podcasts

Bellwether: A Podcast of Speculative Journalism (ft. Sam Greenspan)

3clips.castos.com3 Clips Podcast by CastosFeb 7

All podcasts, regardless of their format, are a creative endeavor. But some podcasts are just more complex. Enter, Bellwether, the latest offering from award winning podcast and radio producer, Sam Greenspan.

Sam is the founding producer of 99 Percent Invisible and has a number of impressive credits to their …

r/marketing

Why are most of the sidebar links linking to one mod's website?

204

this user is a mod in multiple marketing communities and it's really weird that they're allowed to have their website shilled everywhere on this sub. Why is this a thing? They don't own these communities.

Does anyone else not really like marketing?

157

114

I’ve done well in my career so far — Director now and have worked at a handful of different tech companies including a faang. There are some special names on my resume that I’m proud of and I’ve worked on some cool stuff. However, I wouldn’t say I’m very good …

I Lost A Client To Honesty, Did I Do The Right Thing?

132

Today I was talking to a potential client who had reached out to me via Facebook for SEO services for his local landscaping business. He seemed very eager to get started and told me about how he was looking to expand immediately to keep the ball rolling on growing his …

Marketing - Latest - Google News

4 Keys to Telling a Great Brand Story That Increases Sales - Entrepreneur

EntrepreneurFebruary 12

Knoxville Raceway Marketing Director Leaving for New Role - KNIA / KRLS Radio

KNIA / KRLS RadioFebruary 12

Super Bowl marketers eager to build on first-party data gold mine - AdAge.com

AdAge.comFebruary 11

Coca-Cola claims revamped marketing model is already delivering 'strong results' - Marketing Week

Marketing WeekFebruary 10

What's In Your Toolkit? 30+ Expert-Approved Content Marketing Tools - Search Engine Journal

Search Engine JournalFebruary 10

Is this the end of the tanker market? Probably not, says Concordia - TradeWinds

TradeWindsFebruary 10

Money Diary: An Influencer Marketing Specialist On 65k - Refinery29

Refinery29February 9

Famous Marketing Professor Calls Facebook's Metaverse a "Flaming Bag of S**t" - Futurism

FuturismFebruary 6

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Peter Thiel to Exit Meta’s Board to Support Trump-Aligned Candidates

www.nytimes.com

The tech billionaire, who has been on the board of the company formerly known as Facebook since 2005, is backing numerous politicians in the midterm …

Facebook Has a Superuser-Supremacy Problem

www.theatlantic.com

Most public activity on the platform comes from a tiny, hyperactive group of abusive users. Facebook relies on them to decide what everyone sees.

Variety

variety.com

UPDATED: Twitter was experiencing significant problems with its site and apps Friday, according to user reports. The company said it fixed a bug causing the …

Peloton CEO Buys $55 Million Hamptons Estate, Despite Company’s Plummeting Share Prices

www.forbes.com

Peloton CEO John Foley recently dropped $55 million on an East Hampton compound amid the company’s plummeting stocks and recent controversy. Take a look inside …

Marketdle - Wordle Clone by Marketing Examined

www.marketingexamined.com

Your library for actionable growth marketing content.

Here's an exclusive look at the unusual, animated pitch deck that the VC fund Spacecadet used to raise $10 million

www.businessinsider.com

Spacecadet, a new marketing-focused seed venture-capital fund, used an unsual pitch deck and a game to stand out and raise an oversubscribed fund.

Marketers

Julian Shapiro @Julian

A ton of startup investors gave me permission to share their contact details in this thread.

The venture capitalists below said you're welcome to DM/email them your pitch decks!

They look forward to it.

Hopefully this helps with fundraising:

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

10 threads that will teach you more about marketing than any marketing degree:

// THREAD //

Andrea Bosoni @theandreboso

I just saw a guy who describes himself as a metaverse marketing expert 😭

Nik Sharma @mrsharma

The best way to build your confidence is by doing 1 thing every single day that makes you uncomfortable.

Amanda Natividad @amandanat

Marketing is like fashion.

What's old becomes new again.

Case in point? Community-led growth...

Alex Garcia 🔍 @alexgarcia_atx

The perfect packaging doesn't exi...

Aleyda Solis 👩🏻‍💻 @aleyda

Use meaningful metrics that communicate the progress towards goals you want to achieve with SEO instead.

Blake Emal @heyblake

Best non-slack, non-discord place to hold a community?

Katelyn Bourgoin ⚡️ @KateBour

The best marketers aren't data-driven—they're insight-driven.

Big difference.

Daniel Murray @Dmurr68

Sometimes the best answer in marketing is "it depends".

Matthew Kobach @mkobach

Want to become more valuable?

Identify problems and fix them. Without needing permission.

Matt Navarra @MattNavarra

It’s not just you…

Twitter is having problems

It just logged me out on the web and now i cant log back in

variety.com/2022/digital/n… #TwitterDown

Tim Soulo @timsoulo

Ahrefs keyword data is now BETTER THAN EVER! 🔥

1. Vastly improved coverage (~70% size increase)
2. Search volumes more accurate than in GKP
3. New "Traffic potential" metric

More details in this post: ahrefs.com/blog/keyword-d…

& please like/share if you're a customer of ours 🙃

Ross Simmonds @TheCoolestCool

Life is too short to work with people who don’t value your time.

Harry's Marketing Examples @GoodMarketingHQ

“Give 'em the razor, sell 'em the blades”.

A simple idea that’s makes Gillette ∼$60M/yr.

🧵

Rand Fishkin @randfish

January 2022 SparkToro Investor Update

I sent this email to our investors a few days back. More than a couple asked if there was a shareable version they could send to others, so... Here you go!

We're not sharing numbers publicly, but hopefully still valuable.

Wil Reynolds @wilreynolds

Peloton CEO: Sorry we have to make layoffs, we feel so bad for our employees, here are some free classes for 12 months.
Also Peloton CEO: I wrote this email expressing my sorrow at the situation we find ourselves in from this $55M house I bought last month
forbes.com/sites/emmareyn…

hiten.eth @hnshah

If you’re helping someone by giving your opinion, feedback or advice, make sure you think about their situation first. Contextless advice does way more harm than good.

Jacob McMillen @jmcmillen89

My 4-yr-old: “Ask me for a hug.”

Me: “Can I have a hug?”

4-yr-old: “No.”

Lol legend

Kevin_Indig @Kevin_Indig

Beginner mindset: this number (eg crawl rate) is going down - oh no!

Advanced mindset: this number is going down - what’s driving this number and what is the impact of it going down?

Advanced Growth experts ask “why” and “so what?”

Lenny Rachitsky | lennysan.eth @lennysan

Was such a blast (and honor) dropping in on @annimaniac’s Stanford course on startup growth. What a collecting of inspiring humans 🙌

April Dunford @aprildunford

We are talking positioning and how you craft a story that sells next Wednesday. Registration is free and open now - Join us! twitter.com/prodcollective…

Product Collective @prodcollective

🗣️📣 From Product Positioning to Product Storytelling | @aprildunford, author of Obviously Awesome, joins the next INDUSTRY Interview on 2/16. Check out the details and register, so you don't miss your chance to ask April your questions! ➡️ buff.ly/3rI5Biq #prodmgmt

Jay Acunzo @jayacunzo

Podcaster friends: some big SaaS companies are currently sniffing around smaller shows to buy/license them.

Hearing the terms are really rigid, and laughably oppressive to the podcaster. If you’re approached & unsure what to do, please DM me.

Happy to help however I can.

Pe:p Laja @peeplaja

Great individual performers become managers.

What's a book/course you recommend for folks who start managing people, running teams?

#MarketingTwitter

Joel Primack 🦁 @jprimack25

Good morning #MarketingTwitter, especially those who get 1% better each day, making it realistic growth.

Kandarp @Mishra_Works

#Quora is the perfect example of failed potential. This is what happens when you simply stop caring about the platform and what's happening on it.

#MarketingTwitter #marketing

All For Business @MakeMon88967760

📈Follow For More Tips📈 #AffiliateMarketing #OnlineBusiness #DigitalMarketing #makemoneyonline #healthy #onlinemarketing #marketingtwitter #businesstips #MarketingTips #business #tool #digitalmarketingagency #valuefinance #values

Matt Wurst @mwurst

So are we going with #BrandBowl or #AdBowl for commercial commentary hashtag tonight?

The latter is three characters shorter, so pretty sure I know what #MarketingTwitter prefers, but we only have 11 hours to figure this out!

What’s the final word, @TwitterMktg?

Conversions Kingpin @PaidMedia0

People look at marketing through a minuscule lens like:

•FB/Google ads
•Social media
•Email… etc

A good marketer should be able to identify problems in any area…

And use different channels as a system that works to deliver business objectives.

#MarketingTwitter

Jean Burke-Spraker @jburkespraker

#MarketingTwitter

I am so not looking forward to crypto bowl.

Gaurav Sabnis 🇮🇳🇺🇸 @gauravsabnis

It's #SuperBowl Sunday! While much of Twitter will be recycling the same old jokes of "lol that is handegg" & "lol 'world' champions?" and noticing opportunities for Modi vs Mamata jokes with Rams v Bengals, the will also be talk of how this is #CryptoBowl.
A 🧵

Elizabeth @PinchMoore

Moments like these make me tingle, but seeing this live in front of our theatre audience was next level special #TeamTrinity @threeinchfools have delivered the best Feb for me in years! #LoveMyJob #galentinesday #marketingtwitter twitter.com/trinitytheatre…

Trinity Theatre @trinitytheatre

If you need a little pep in your step today, then grab a coffee and watch the cast of Robin Hood sing 𝔹𝕣𝕒𝕟𝕔𝕙𝕚𝕟𝕘 𝕆𝕦𝕥 bit.ly/3HPo1n5

Sunday family fun doesn't get much better than this; you'll be the happiest ticket holders in town! TODAY 1PM 👀 💪 #RTW 🥳

All For Business @MakeMon88967760

🇬🇧αмαяє gυzєℓ🇹🇷🇬🇧 @4mare_guzel

hello world, this is pecel sauce made from peanuts, you can make a salad with this seasoning, you know, you will definitely like the taste with the distinctive aroma of Indonesian cuisine from East Java

😍😍
#marketingdigital
#marketingtwitter