Jonathan MilliganFeb 18
Mailbrew Marketing Weekly - Marketing Weekly #63
20
Sunday February, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Which Blogging Platform is Best for Making Money?
How I Use Keyword Farming To Find Untapped Niche Goldmines
Christopher KokoskiFeb 18
My LinkedIn Sales Tactic I’m Gifting to You
Clayton MoulynoxFeb 18
How to Use Content Pillar Pages for SEO
Paul BlumerFeb 18
52 Offbeat Inspirational Quotes for Writers about Craft and Business
Stefanie FlaxmanFeb 17
I have to say, I have mixed feelings about all of the inspirational quotes for writers I’ve read over the...
The post 52 Offbeat Inspirational Quotes for Writers about Craft and Business appeared first on Copyblogger.
Lessons from Interviewing 350 Applicants in 6 Months
Nicole MillerFeb 16
The first interview candidates go through at Buffer is a values interview. Here's what I learned from 350 values interviews in 6 months.
Hiring an SEO Consultant? Ask These 9 Important Questions 
Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm that may take a long time to fix. So what…
Michal PecánekFeb 17
Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm that may take a long time to fix. So what…Read more ›
What Your Marketing Needs is a Bad Guy
Rand FishkinFeb 16
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re a startup, an underdog, a challenger, you need to hear this. Villains are a good thing. Stories with villains make sense. They can be memorable. They …
Should You Target an SEO Keyword with a Blog Post or Landing Page? Our Thoughts
Cameron BrownFeb 18
The topic of whether you should create a landing page or a blog post to go after SEO keywords has come up a lot over the last 4 years of running our agency. Typically, it comes up when we’re discussing going after a bottom-of-funnel SEO keyword with a blog post. …
Newsletters
🕖Waitlists
Ali AbouelattaFeb 15
Today’s issue is brought to you by Rows Rows is a spreadsheet with superpowers. It has cells and functions you already know but it also has integrations with 40+ business tools like Hubspot and Mailchimp and public databases like Crunchbase and LinkedIn. It's like if Excel, Airtable, and Zapier had …
Calm, Cool, Collected Content 😎
Victoria KellyFeb 17
Plan like a champ in this week's recap of tools, target audiences, and social media insights.
The post Calm, Cool, Collected Content 😎 appeared first on Carney.
Podcasts
[BEST OF] 5 Little-Known Facts About Consumer Behavior
Richard Shotton, author of "The Choice Factory," shares five little-known behavioral biases that influence the way we buy. Super insightful.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Finding Your Niche And Scaling Your Agency
ducttape.libsyn.comFeb 17
In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of UGURUS, a business training, and education …
Unlock The Power Of Repeat Purchases With These 8 Tips #389
- Try Privy for FREE today
- Follow Ben on Twitter
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Get your free copy of Ecommerce Marketing Recipes
- Check out Privy Masterclass
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get your copy …
How to Build Referral Programs + The “Outlier Algorithm"
Copyblogger Media LLCFeb 16
Are you planning a referral program to grow your audience? There’s a strategy to make it work.
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about lessons learned from the godfather of referral programs, Louis Nicholls.
Nicholls is the co-founder of SparkLoop*, …
The 4 Question Go To Market Framework
John Wall and Christopher PennFeb 18
In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market – The most used and abused term in business …
Midseason Review: Extra Clips
We’re a tad past the halfway point of season 2 so we figured it would be a good time to press pause and review three clips from episodes we featured on season 2…but not clips that were played on 3 Clips.
Evo and producer Stuart review three clips from Nice …
Marketing is really just about People connecting with other People.
Connecting to the Right People
Your Target People
The People who will most likely need or buy your shit.
We use these platforms where People are located
We place ourselves in these platforms
And Create as much Attention as possible so that people will notice us
And to listen what …
Career advice: any 100% remote alternatives to Marketing?
I'm 33yo and I've been working in digital marketing (Google Ads, Facebook, etc.) for 7+ years and worked in more traditional mkt the 3 years prior. I've done copywriting as well. I f*cking HATE it all.
Promoting crap, the unnecessary high-involvement "culture" (this sort of corporate BS alone pisses me …
NSFW marketing?
Hey guys I recently got an offer to work with models in NSFW niche.
I have no experience with this, so I wanted to know if anyone here actively working in this niche?
What are pros and cons, how hard is to scale, etc.?
One guy told me few months …
Marketing Jobs on the Swipe Files Job Board →
Google Docs getting AI-generated summaries, collaborative email templates, and more
One of the first major announcements at I/O 2021 was Google’s initiative to offer a more integrated Workspace. Google Docs AI summaries...
Lost Google Traffic Index Check - Tame the Bots
Find URLs that have lost impressions in Google Search Console and check the indexing status
The TikTok war: Public video of Russia-Ukraine transforms battle theater
Social media has changed the flow of information in these tense situations.
LIVE: Storm Eunice at London Heathrow Airport
#Heathrow #StormEunice #StormJoin us live from London Heathrow Airport as Storm Eunice hits the UK. Chat will be opened up to all subscribers shortly before …
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
5 Copywriting Tips That Will Teach You More Than Any Marketing Class
From a $100M Marketer
Want me to send you the 2-page PDF of these 5 tips?
Retweet this and I'll DM you the link to get it for free.
Andrea Bosoni @theandreboso
Two years ago I had 100 Twitter followers and 0 email subscribers.
I challenged myself to make at least 1 tweet, 1 comment and 1 DM every single day.
Now I have 19k followers and 7k subscribers.
Consistency is king.
Matt Navarra @MattNavarra
brands on twitter frantically thinking up witty Big Jet TV tweets
Blake Emal @heyblake
How to validate an idea:
1. Have an idea
2. Identify 3 core benefits
3. Build a landing page around the benefits
4. Include waitlist form as CTA
5. Promote the landing page
6. Check conversion analytics
7. If CVR is over 30%, build it
Amanda Natividad @amandanat
Life goal: Have meetings only with people who make me want to greet them with, “Yay!” Instead of, “Hello.”
Aleyda Solis 👩🏻💻 @aleyda
I had the wonderful opportunity to be interviewed by @methode and @JohnMu for an episode of Search Off The Record -the first of many featuring SEOs- 🙌 Thanks so much for the opportunity 🙏 I'm humbled!
You can listen to it here 🎧🤩👇
search-off-the-record.libsyn.com/the-story-of-a…
Matthew Kobach @mkobach
Can Twitter just verify everyone who is using their real identity here? If you are who you say you are, you should have a blue checkmark if you want one.
Jeremy Moser @jmoserr
Copywriting tip: create desire with your marketing copy using the verb, value, urgency formula.
Nik Sharma @mrsharma
My favorite goal for organic social media:
Create content that makes people want to screenshot and share it in their group chats.
Daniel Murray @Dmurr68
Not taking risks in marketing is risky.
Wil Reynolds @wilreynolds
IF there's 1 reason to follow Goodable, it's that from time to time they post stuff that reminds you, it's easier than you think to be a good human. It's a challenge to keep your eyes open for things you could walk by as "not my job" & flip to "I can do a little extra good today"
Goodable @Goodable
This Amazon driver was delivering a package when he noticed snow covering the owner's walkway.
So he went back to his car, got out his shovel, and decided to shovel it for them.
#Kindness
Marketing Examples @GoodMarketingHQ
A Table of Contents can work wonders for SEO
1/ Anchor links are included in the SERP
2/ Keywords rank long-tail in Google
3/ Better UX means longer session duration (a ranking factor)
Pe:p Laja @peeplaja
More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do.
Later when I checked in:
1) they had done nothing,
2) or they did it, but the execution was terrible
That's when I realized that execution is the hardest thing.
Ross Simmonds @TheCoolestCool
Great marketing is hard because:
Collaboration is hard.
Consistency is hard.
Storytelling is hard.
Creativity is hard.
Growth is hard.
Katelyn Bourgoin ⚡️ @KateBour
Being genuinely nice and caring about other people will take you far
(In business and life)
Kevin_Indig @Kevin_Indig
It's crazy, @Shopify basically produced a 3h movie for our annual Summit.
Alex Garcia 🔍 @alexgarcia_atx
Kat Norton, aka Miss Excel, grew her TikTok to 750k+ followers and her Instagram to 550k+ followers in a year and a half.
Her secret?
Not just providing value, but how she communicates the value.
She says, "content is energy transmissions."
Spot on.
Tim Soulo @timsoulo
We finally claimed "ahrefs" username on @instagram 🥳
(someone else snatched it a long time ago)
Lenny Rachitsky | lennysan.eth @lennysan
If your product had (or has) a waitlist, what kind of conversion do you see from waitlist -> eventual signup?
Jay Acunzo @jayacunzo
All I am is a writer. That's it.
I write to be read (newsletter).
I write to be seen (speeches).
I write to be heard (podcasts).
I write to be watched (videos).
I write to be paid (mktg/sales).
Others see a multi-hyphenate creator, but there's only one engine:
Writing.
April Dunford @aprildunford
Andrew Nadeau @TheAndrewNadeau
When I was a kid my mom made us “chocolate soup” once and gave it to us in a bowl with a spoon and it was such an amazing treat and like 20 years later I realized it was just hot chocolate and all the cups were dirty.
Rand Fishkin @randfish
Ha! That blog post I put up last night didn't get as much traction as my usual ones; got a theory about why...
Not enough people disagree with it.
Think I needed to take a more conflict-inducing angle. Will work on that for the next one 😈
Andrew Brethauer @AndrewBrethauer
#MarketingTwitter I'm looking for a good backdrop for video. I don't want a zoom background, and WFH with a growing family makes it hard for me to have a dedicated studio space (my kids toys are definitely behind me). Does anyone know of any good options for backdrops?
Marketing 2 Conversion @Marketing2Conv1
Don’t let novelty bias send your #brand off a winning course
buff.ly/3h0jAdA
#businessnews #marketing
#business #businessowner
#digitalmarketing #airdrop
#airdrops #brands #marketingtwitter
#digitalcurrency #socialmediamarketing
#socialmedia #entrepreneur
#AI #data
Sruthy Pisharady (ShadesOfLavender) @ShadesOfLavende
Key takeaways from Chapter 3 of The CEO Factory by Sudhir Sitapati which is about Advertising and Media.
If you find it useful, retweet it so that it reaches more people.
instagram.com/p/CaMvysrq70U/…
#marketingtwitter #fmcg #booksummary @juggernautbooks #media #advertising
Goboony @Goboony
We're looking for our next Online Marketer! Want to learn more? ➡️ bit.ly/3oTZk1q 🚐
#remotework #remotejobs #startups #MarketingTwitter
Kiran Kulkarni @Kiran4710
.@aroragauravv has been working on breaking down the #MarketingStrategies for some of the leading consumer brands. Glad to be a tiny part of the project, get your copy now! #MarketingTwitter
Gaurav Arora 📢 @aroragauravv
🚨 LAUNCHED 🚨
My first eBook!
I've curated the marketing strategies of brands like Cadbury, Dollar Shave Club, KitKat, Xiaomi, Stripe, Bumble, Fevicol, and 13 more.
For $0 💸
Drop a 👋 below & I'll DM you the link!
Margaret | The Writing Doctor @medpenpal
Growth guys! I’m also growing on insta 😭💕
Makes me happy
Follow me on insta at instagram.com/medpenpal for more linkedin tips 💃🏽
And if you see this, retweet 😊
#MarketingTwitter #writerscommunity #writerslift #100DaysOfWriting #JournoRequest
Megan Taylor I Content and Social Media Manager @Meganljtaylor
Anyone can create something of value so long as you have time, patience, and skill. #DigitalMarketing #contentmarketing #marketingtwitter #Motivation
Onwuka Tochukwu @Tochicreatesart
If you could no longer get new customers from marketing, but only through existing customers, how different would your customer experience look?
#marketingtwitter #Marketing #MarketingSuccess
Onwuka Tochukwu @Tochicreatesart
Your ideal target audience should:
- have a pain point.
- have purchasing power.
- be easy to reach and target.
- should be in a growing market.
Find the solution to their pain point and strike gold.
#MarketingStrategy #marketingtwitter #marketingtips
Margaret | The Writing Doctor @medpenpal
Today is for creating TikTok and relaxing
Follow me on TikTok to watch videos only on freelance writing tips
Click here to join me there 💃🏽
bit.ly/3h0v9kS
#MarketingTwitter #writerscommunity #writerslift #100DaysOfWriting #JournoRequest
KrystynaCoyle @KrystynaCoyle
Does anyone work in a large enterprise? #marketingtwitter #ITcrowd If so do you have to get sign off from IT Management on software purchases made by sales, marketing and HR?
Oviya Balan @OviyaBalan
Blog 1: How to do something
Blog 2: How to get rid of that said something.
@Adweek you genius 👌
#DigitalMarketing #marketingtwitter
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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