Mailbrew Marketing Weekly - Marketing Weekly #64

How This One Tool Helps Me Write Better Twitter Threads • How to Raise Rates on an Existing Freelance Client [With Email Script] • A Beginner’s Guide To A/B Testing On Social Media Like A Pro • When should you hire a Head of Growth? • This is how Apple should (and probably will) market their electric car • Storyselling 101: Build a Business Around Your Blog • The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers • Live updates: Access to some Buffer accounts has been obtained, here’s what we know • How to Calculate Churn Rate + 9 Ways to Decrease It • 💸 Fractional Investing
27
Sunday February, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

Storyselling 101: Build a Business Around Your Blog
Stefanie FlaxmanFeb 24

Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to...

The post Storyselling 101: Build a Business Around Your Blog appeared first on Copyblogger.

The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers
Katie ThiesFeb 24

This is more than just a post on conversion copywriting for email. It’s your ticket to confidently take on email projects that would have previously given you pause. Made to teach you from the ground up, this resource is inclusive of everything you need to know about conversion copywriting for …

Live updates: Access to some Buffer accounts has been obtained, here’s what we know
Hailley GriffisFeb 26

Update 5: February 26th, 7:49 pm

Our first priority has been investigating the unauthorized access into Buffer accounts while preventing future access and blocking suspicious traffic. Now, we are beginning the process of removing unauthorized posts and are aiming to successfully remove all unauthorized posts.

Update 4: February 26th,

How to Calculate Churn Rate + 9 Ways to Decrease It
Michal PecánekFeb 25
It’s a seemingly easy-to-understand metric. But the simple formula to calculate churn rate has some limitations and potential traps many marketers may not take into account. Also, contrary to popular belief, you can influence churn long before someone becomes a
Read more ›

Newsletters

💸 Fractional Investing
Ali AbouelattaFeb 22
Today we will be taking a little detour and diving into the world of fractional investing. Every time a new enabler is unlocked (i.e new regulation, new piece of technology), a new generation of companies emerge that take advantage of it. In order to grasp and understand the go-to-market behind …
Your Daily Dose of Inspiration
Victoria KellyFeb 24

Ideas for shops, swag, SEO, and TikTok ads wrapped up neatly in this week's recap.

The post Your Daily Dose of Inspiration appeared first on Carney.


Podcasts

[BEST OF] 3 Steps to Write Copy That Converts
https:Louis GrenierFeb 22

What do a Simpsons Museum is someone's backyard and writing copy that converts have in common? Find out in that episode with the OG conversion copywriter Joanna Wiebe.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Why Publishing A Book Helps Build Your Credibility

In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He's also the author of On Marketing: The Definitive Guide for Small Business …

How ConvertKit Went From $1.5k to $100k MMR in 12 Months
Copyblogger Media LLCFeb 22

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the 10-step process Nathan Barry used to grow ConvertKit to $100k MMR after sales had stalled early on.

Once you understand it, you can use this process in your own business. It will …

Team Earth Over Coffee
John Wall and Christopher PennFeb 24

In this Marketing Over Coffee: In this episode learn about Team Earth, URL Inspection, Downvotes and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Superb Owl – Coinbase QR code crashed the App $6.5M for 30 second spot McConaughey – Team Earth Google URL …

Dirt Cheap: Serious Goofballs (ft. Amanda Meadows and Geoffrey Golden)
3clips.castos.com3 Clips Podcast by CastosFeb 21

It’s almost a meme at this point. A group of friends sitting around riffing say “this should be a podcast!.” Often those podcasts don’t work because they lack structure and a clear direction.

Dirt Cheap is NOT one of those podcasts. It’s funny, edgy and off the cuff but still …


Coinbase CEO partakes in time-honored tradition of taking credit for agency work

Coinbase CEO tries to weave a compelling story about how their own team came up with a Super Bowl ad that "broke the rules on marketing"

CEO of The Martin Agency Kristen Cavallo tweeted: "It was actually inspired by presentations our agency showed your team on 8/18 (pages 19-24) and …

Today is the day, I LANDED MY FIRST CLIENT!

It must be the fact that it's 2/22/2022 but for some reason, the planets have aligned and an opportunity presented itself as I finally landed my first SEO client. I know to many of you out there it may not seem like a big deal; however, I've been in the …



Marketing Jobs on the Swipe Files Job Board →


Twitter

timsoulo
Tim Soulo 🇺🇦 @timsoulo

I'm going to post all further updates about #RussiaUkraineWar in this thread.

alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Barilla sells you pasta.

Then gives you a playlist specific to the pasta you bought.

And the playlists are timed perfectly for you to cook your pasta.

Amazing.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Don’t sell supplements, sell an increase in performance.

Don’t sell skincare masks, sell soft & healthy skin.

Don’t sell apparel, sell a head-turning look.

Don’t sell a product, sell what the product does for them.

TaylorLagace
Taylor Lagace @TaylorLagace

Here’s how to get high-quality content from high-quality influencers without paying their fee.

I’ve used this method to generate 8 figures for my clients, and it still works.

This thread will save you at least $100k if you’re a brand owner in 2022.

Click this tweet and learn.

MattNavarra
Matt Navarra @MattNavarra

.@Ukraine's official Twitter account wants to get @Russia kicked off the platform

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Marketing tactics, channels, and tech change rapidly. People don’t.

The best marketers find new ways to evoke old emotions.

GoodMarketingHQ
Harry's Marketing Examples @GoodMarketingHQ

Repetition creates rhythm. Rhythm creates memory.

hnshah
hiten.eth @hnshah

It’s time to be a Llama for a day or two

theandreboso
Andrea Bosoni @theandreboso

Reading the room is one of the most important marketing skills.

amandanat
Amanda Natividad @amandanat

you really, really, really do not need to "newsjack" today.

aleyda
Aleyda Solis 🇺🇦 @aleyda

Whoa! The @meetglimpse chrome extension for Google Trends is 🤯 Adds actual search volume, PAA, related trending queries, channel and more when you search in Google Trends 🔥 It's freemium too 👇

chrome.google.com/webstore/detai…

Thanks for the heads up @davidiwanow 🙌

davidiwanow
David Iwanow 😷 💉💉💉 @davidiwanow

This looks cool @aleyda maybe one for #SEOFOMO newsletter? Glimpse chrome plugin to augment Google Trends data with search insights producthunt.com/posts/google-t…

mkobach
Matthew Kobach @mkobach

Work ethic trumps talent. Even in creative industries.

peeplaja
Pe:p Laja 🇺🇦 @peeplaja

I'm totally moved by what's being done to 🇺🇦. I have no words. That's actually not true. I am fucking angry and worried.

While I'm physically far from the war, I find it hard to get much work done, it seems meaningless considering the big picture and what really matters.

randfish
Rand Fishkin @randfish

I suspect many of y'all have been looking for something active to do to help today.

I'd recommend uacrisis.org/en/help-ukraine. These are where @everywhereist and I are donating.

lennysan
Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan

This is all the trash a neighbor of mine puts out each week.

Teach me.

Kevin_Indig
Kevin_Indig @Kevin_Indig

A dark day for democracy, humanity, and the free world.

My thoughts are with Ukraine 🇺🇦.

aprildunford
April Dunford @aprildunford

The hard part about using the hero's journey storytelling structure (a character, has a problem, then meets a guide, etc) for marketing/sales is it assumes we already know the right "character" and the correct "problem" 1/2

Dmurr68
Daniel Murray @Dmurr68

Never forget you were once a beginner at something people see you as an expert in.

Have empathy for those that are just starting something new.

TheCoolestCool
Ross Simmonds @TheCoolestCool

War is humanity at its worst. 🌏💔

heyblake
Blake Emal @heyblake

When your startup focuses on marketing instead of infinite new features

brianclark
BrianClark.eth @brianclark

I don't know about you, but I've found the 2020s to be somewhat disappointing.

jayacunzo
Jay Acunzo @jayacunzo

People pay more because of the brand.
People buy faster because of the brand.
People share louder because of the brand.

But sure, because Google Analytics has no chart for it, question the ROI of developing your brand.

JoelKlettke
Joel Klettke @JoelKlettke

What I love about the internet is that now people whose knowledge on a subject couldn't fill a post-it note can argue with people who've devoted their entire careers to a topic and feel like they are winning.

milesbeckler
Miles Beckler @milesbeckler

Thriving in the 9-5 rat race is hard.

Building a profitable business is hard.

Choose wisely.


Thanks for reading!

Have a great week. 🤓


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