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1/8/2022
18 : 4
Weekender: Best Buy launches in-house media company
Signup | Forward Marketing Dive Weekender Jan. 8, 2022 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Planning for future
1/7/2022
16 : 24
Jan. 7 - Oreo takes over last standing Blockbuster | Will Cameo play bigger role for brands?
Cameo poised for bigger role in brands' 2022 social strategy; Yahoo builds out shoppable ad tech with MikMak deal; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive
1/6/2022
15 : 54
Jan. 6 - P&G steps into the metaverse | TikTok heads to gyms, restaurants in OOH deal
TikTok brings viral videos to TVs in gyms, restaurants through OOH deal; User-created content — especially video — gains on traditional media consumption; Super Bowl LVI: Tracking every ad; Can
1/5/2022
16 : 24
Jan. 5 - Frito-Lay, Rick Astley renounce New Year's deprivations | NBCUniversal unveils new data solution
NBCUniversal's new advertising platform streamlines first-party data across portfolio; Best Buy launches in-house media company; Can livestream shopping in the US catch up to China's soaring
1/4/2022
16 : 14
Jan. 4 - Can legacy carmakers close the EV gap? | Lexus offers spin on hustle culture
Lexus offers spin on hustle culture with digital-heavy campaign; TikTok dethrones Google as most-visited website; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive Daily
1/3/2022
15 : 24
Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework; 5 campaigns that leveled up mobile tech in 2021; Martin Sorrell on how S4 Capital is disrupting the legacy
12/29/2021
15 : 34
Top Marketing Trends of 2021
CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?; How Mars approaches contextual advertising as a cookieless future looms; CTV is exploding, but can marketers capitalize on
12/27/2021
15 : 34
Top Marketing News of 2021
KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19
12/23/2021
16 : 34
Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger
Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving
12/22/2021
16 : 4
Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards
Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm
12/21/2021
16 : 24
Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot
Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,
12/20/2021
16 : 24
Dec. 20 - General Mills names new marketing leader | KFC previews fresh approach with hip-hop collab
KFC previews new marketing approach with year-long Jack Harlow partnership; Forever 21's metaverse venture lets Roblox users customize virtual fashion stores; Nike, Etsy's mobile apps were
12/18/2021
18 : 14
Weekender: General Mills names chief brand and disruptive growth officer after sunsetting CMO role
Signup | Forward Marketing Dive Weekender Dec. 18, 2021 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Download Nielsen's
12/17/2021
15 : 44
Dec. 17 - Tinder embraces quirks in first work from new AOR | Peloton pulls buzzy ad amid controversy
Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star; White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial; Saucony
12/16/2021
16 : 4
Dec. 16 - Old Spice, Netflix team for 'The Witcher' deodorant | Target's pitch competition for Black-owned startups
Target co-creates pitch competition for Black-owned startups with Revolt; How FuboTV is working to solve advertiser identity issues; These 10 DTC darlings helped pave the way for digitally native
12/15/2021
15 : 54
Dec. 15 - Pepsi boosts hip-hop artists with Music Lab | E.l.f. tests long-form TikTok movie
Elf goes long-form for meme-heavy holiday 'movie' native to TikTok; Heinz, Activision help gamers take a snack break; How FuboTV is working to solve advertiser identity issues; These 10 DTC
12/14/2021
16 : 14
Dec. 14 - Nike buys studio specializing in metaverse | L'Oréal notes NFTs' lack of female representation
L'Oréal calls out lack of female representation in NFT space; Walmart teams with TalkShopLive as social commerce ramp up continues; 5 campaigns that leveled up mobile tech in 2021; Is your loyalty
12/13/2021
16 : 24
Dec. 13 - Peloton spins 'And Just Like That' twist into ad | Bombay Sapphire's NYC holiday windows
Bombay Sapphire holiday windows bolster downtown NY; 5 campaigns that leveled up mobile tech in 2021; Is your loyalty ecosystem out of whack? View online | Signup | Forward Marketing Dive Daily Dive
12/11/2021
18 : 14
Weekender: 9 campaigns that struck a chord in 2021
Signup | Forward Marketing Dive Weekender Dec. 11, 2021 | A roundup of this week's most read stories DataRobot BROUGHT TO YOU BY — DataRobot AI in Retail Marketing Introduce AI to level-up
12/10/2021
16 : 24
Dec. 10 - Denny's enters 'The Matrix' | Brand values gain influence over ad buying
81% of marketers see brand values gain influence over ad buying, study finds; Facebook debuts suite of fresh tools to woo creators; CMOs must step away from the shiny objects View online | Signup |