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10/25/2022 10:14:28 AM
Why some of the largest publishers are breaking up with ad tech middlemen
The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up
10/28/2022 10:14:27 AM
Elon Musk's appeal to Twitter advertisers leaves many with questions
Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like. October 28,
11/16/2022 11:14:27 AM
Where exactly are Twitter's lost ad dollars going?
Marketers are putting their dollars anywhere Elon Musk isn't, including their own bottom lines. November 16, 2022 Where exactly are Twitter's lost ad dollars going? Marketers are putting their
11/11/2022 11:14:28 AM
Will sustainability efforts introduce a 'green levy' into the ad tech tax?
Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. November 11, 2022 Will sustainability efforts introduce a 'green levy'
11/10/2022 11:45:24 AM
Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. November 09, 2022 Procter & Gamble,
11/10/2022 11:34:35 AM
Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns
In a Twitter Spaces discussion, the company's new owner addressed advertiser concerns and explained his vision for the platform. November 10, 2022 Elon Musk's Twitter town hall does little to
11/7/2022 10:04:27 AM
WTF are tracking pixels?
Tracking pixels have been a digital marketing fixture for years. And yet they've largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities. November 07,