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11/14/2022 11:14:28 AM
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Twitter's advertising business is in disarray. Its advertisers are not. November 14, 2022 The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk'
11/10/2022 11:45:24 AM
Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. November 09, 2022 Procter & Gamble,
11/10/2022 11:34:35 AM
Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns
In a Twitter Spaces discussion, the company's new owner addressed advertiser concerns and explained his vision for the platform. November 10, 2022 Elon Musk's Twitter town hall does little to
11/8/2022 10:04:26 AM
Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
This campaign season, advertisers have been spending more to reach people across CTV devices. November 08, 2022 Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to
11/7/2022 10:04:27 AM
WTF are tracking pixels?
Tracking pixels have been a digital marketing fixture for years. And yet they've largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities. November 07,
10/27/2022 10:14:28 AM
Amazon places its data clean room at the center of its adland charm offensive
Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business. October 27, 2022 Amazon places its data clean room at the center of
10/13/2022 10:14:28 AM
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era
Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR