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7/11/2022
10 : 14
What creators say separates TikTok from Instagram Reels from YouTube Shorts
As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms' differences and point out the pros of their
7/7/2022
10 : 14
‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending
What better time to pause and take stock of what's happened and what it all means for the future. July 07, 2022 In the weeks since the US Supreme Court overturned Roe v. Wade, pro-choice groups
7/6/2022
14 : 34
Digiday Publishing Summit: Connect and grow your business
From building up first-party data to developing new revenue sources like commerce to rethinking editorial products — from newsletters to dynamic paywalls — publishers are positioning themselves to
7/6/2022
10 : 15
Horizon Media jumps into the burgeoning B2B media agency space
As the threat of recession looms, more companies are improving their B2B marketing chops. Media agencies are taking notice and stepping up their efforts to serve them. July 06, 2022 As the threat of a
7/4/2022
11 : 4
'Advertising has taken a hit': The crypto crisis has created an advertising vacuum
Don't expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising. July 04, 2022 Don't expect to see many
6/24/2022
10 : 14
As Cannes winds down, some marketers say want 'less pageantry and more substance' from the festival
But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year's conference say the answers aren't coming so
6/23/2022
14 : 34
Digiday Publisher Golf Outing: Connect with execs from Dow Jones, Bustle and more
For years, Digiday has connected a community of publishing leaders. Now, we're bringing it outside of the conference room and onto the course. Join us at Galloping Hill Golf Course just outside of
6/23/2022
10 : 14
Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies. June 23, 2022 Kroger will feed its stock-on-shelf data
6/22/2022
10 : 14
On the Cannes Croisette, publishers put their best foot forward as industry hurtles toward the unknown
Publishers have headed to Cannes armed with first-party data, and marketers seem willing to hear them out. This year could be different for publishers, after all. June 22, 2022 Publishers have headed
6/21/2022
10 : 14
How standards can solve data clean rooms’ interoperability issue
The data clean room has become among the most attractive post-cookie options. But the proliferation of so many clean rooms is where things start to get messy. June 21, 2022 The data clean room has
6/14/2022
18 : 34
Webinar tomorrow: How marketers are navigating opt-outs and data challenges
For marketers, protecting consumer privacy is no longer negotiable, plus they are still expected to deliver ads that drive strong campaign outcomes. Join experts from Permutive and Forrester on June 15
6/14/2022
14 : 34
How to solve the audience deprecation problem
While many marketers believe they are still achieving scale while waiting for cookies to disappear from Chrome, the reality is that audiences have already started to vanish with the ongoing elimination
6/14/2022
10 : 14
YouTube's competition remedies spark debate on potential future concessions
One year on from Chrome's extension, sources ponder further delays to Google's cookie cull. June 14, 2022 One year on from Chrome's extension, sources ponder further delays to Google's
6/13/2022
14 : 44
Limited-time offer: Save 50% on 3-month Digiday+ membership
Most read by Digiday+ members Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year's TV upfront market This Future of TV Briefing looks at how Amazon, Roku and YouTube
6/13/2022
10 : 14
'It's probably going to be a little bit tempered': What marketers expect from Cannes after two-year hiatus
The Cannes Lions International Festival of Creativity is back. But marketers say society's turbulence will make for a somber environment. June 13, 2022 The Cannes Lions International Festival of
6/10/2022
14 : 34
Virtual Event: Making the most of new consumer shopping behaviors
The pandemic resulted in significant shifts in shopping behaviors. From the new channels in which consumers search for and discover products, to new habits they've formed, retailers have had a lot
6/10/2022
10 : 14
'Never going to explain the world of crypto with OOH': Why crypto companies are focused on billboards for brand awareness, legitimacy
Crypto companies are focused on billboards for brand awareness, legitimacy. June 10, 2022 Last fall, cryptic messages began showing atop the iconic Columbus Circle billboard in New York City. Along
6/9/2022
10 : 14
‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty
The received wisdom is that advertisers spend their way through a downturn. But that's easier said than done. June 09, 2022 The received wisdom is that advertisers spend their way through a
6/8/2022
14 : 34
New guide: Tactics for streamlining creative teamwork
On average, marketing teams use 33 different tools to facilitate project communication and collaboration. The inefficiencies and frustrations this creates can lead to burnout, attrition and difficulty
6/8/2022
10 : 14
Gaming and esports companies' cheery earnings reports belie the industry's profitability challenges
As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies. June 08, 2022 As esports companies explore further afield, esports itself is a