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8/24/2022
14 : 34
Virtual Event: Evolving post-cookie strategies for data management
Now that Google has extended the cookie deprecation timeline to 2024, the opportunity emerges for organizations not quite ready for the previous deadline to finish preparing for the cookieless future.
8/24/2022
10 : 14
'Further complicate the Twitter-Musk litigation': Ad execs seek to understand specifics of Twitter whistleblower's claims for advertisers
Agencies are looking to understand the specifics of the security claims made to better assess how to hold Twitter accountable where necessary as well as how to guide clients as the public response so
8/12/2022
10 : 14
Myth buster: Debunking common misconceptions about the metaverse
To learn about the most common misconceptions about the metaverse, Digiday reached out to a group of experts across the gaming, advertising and Web3 sectors. August 12, 2022 Disney's Disney+ saw
7/29/2022
10 : 14
The global ad spending slowdown is real as online media platforms brace for downturn
Cutbacks aren't just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too. July 29, 2022 Cutbacks aren'
7/28/2022
10 : 14
'I highly doubt this is the last deadline': Why Google's daunting balancing act leaves the cookie's fate open-ended
Google confirms (another) delay of its planned cookie-cull, this time until 2024. July 28, 2022 Google confirmed what many have speculated: it will further delay phasing out third-party cookies in its
7/26/2022
10 : 14
The Rundown: Singtel offloads Amobee to Tremor
Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends months long search. July 26, 2022 Tremor International has
7/25/2022
14 : 34
Exclusive networking and actionable insights for media buying leaders
With client cutbacks in spending, data and measurement challenges and new privacy rules, agencies are adapting to a tougher environment than where they started the year. But it's also a time of
7/25/2022
10 : 14
Crypto enthusiasts want publishers to move into Web3 with DAOs, but it's not yet a successful business model
Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it? July 25, 2022
7/22/2022
10 : 14
A national data privacy bill is gaining traction, but not everyone is yet on board
The US House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared
7/19/2022
14 : 34
How to build a top-tier email newsletter experience
Best practices for an industry-leading email newsletter
7/19/2022
10 : 14
WTF is MER?
As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. July 19, 2022 As marketers adapt to new data
7/18/2022
14 : 34
Using reader attention to drive more revenue
With third-party cookies disappearing from marketers' toolkits, publishers need more than a targeting replacement, they need a deep understanding of their audience, especially to attract
7/18/2022
10 : 14
What if... Google parts ways with its ad stack?
Regulatory scrutiny could spur the creation of a $100 billion-plus zeppelin in the ad tech sector. July 18, 2022 What if...Google parts ways with its ad stack? The Justice Department is likely to
7/14/2022
14 : 34
Digiday Technology Awards: Put your work in front of execs from Deloitte, New York Post and more
Thinking of entering the Digiday Technology Awards? The regular deadline is just one week away. Don't miss your chance to gain valuable recognition as the best in tech and put your team's work
7/14/2022
14 : 34
How are you approaching programmatic channels and tactics in 2022?
Programmatic advertising is in a state of evolution. Marketers are advancing their strategies by adopting advertising channels such as CTV and DOOH into their programmatic mix to maximize performance,
7/14/2022
10 : 45
'Our entire industry is dying': In esports media, layoff season is in full swing
Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports
7/14/2022
10 : 44
Just announced: View categories for the Greater Good Awards
The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will recognize companies committed to working toward the greater good. This year we've introduced four new
7/14/2022
10 : 36
For now, ad prices are decoupled from the economy
Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis. July 14, 2022 Nothing says economic crisis like price
7/12/2022
10 : 14
MiQ has entered advanced talks with potential new private equity backers
Sources hint at a valuation close to $1 billion after MiQ identifies potential suitor. July 12, 2022 MiQ entered advanced talks with a single private equity firm. Sources hint at a valuation close to
7/12/2022
9 : 34
Just announced: View categories for the Digiday Marketing and Advertising Awards Europe
The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. They're your chance to join an exclusive list