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6/7/2022
10 : 4
Apple's iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected
Apple's WWDC announcements fall short of earlier fears that Private Relay will become a default feature June 07, 2022 The kick-off date for Apple's Worldwide Developer Conference has been one
6/6/2022
14 : 34
Digiday Technology Awards: Categories announced
The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. This year, we
6/6/2022
10 : 14
Key questions Meta's ads team must answer as it enters a new era
The exit of COO Sheryl Sandberg underlines questions over brands' role in the metaverse — and exactly how it will be measured. June 06, 2022 The exit of Meta's chief operating officer Sheryl
6/4/2022
2 : 40
Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. June 03, 2022 Havas Media Group
6/2/2022
10 : 14
In ad tech, disintermediation is heating up
The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … June 02, 2022 The disintermediation inherent in the world of ad
6/1/2022
14 : 34
Tactical guide to capturing cookieless opportunities now
When Google extended its deadline for third-party cookie deprecation to 2023, some marketers took the extension as an invitation to continue with business as usual, while others opted to use the time
6/1/2022
10 : 14
'A shift we're participating in': Reflections on the quarter with PubMatic CEO Rajeev Goel
Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. June 01, 2022 Anticipation is growing among media buyers and advertisers as they await the details of Netflix's
5/31/2022
14 : 34
Virtual event: How retailers are leveraging shifting shopper behaviors
In the past two years, a “great reshuffling” of shoppers has occurred. Consumers are using new channels and exhibiting new behaviors and habits that brands need to be aware of and address through
5/27/2022
10 : 14
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. May 27, 2022 Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-
5/26/2022
14 : 34
How advertisers are responding to streaming habit shifts
The rise of connected TV and streaming platforms have caused many to cancel cable subscriptions, with even more planning to do so within the next few years. To understand consumer preferences around
5/26/2022
10 : 14
'This is one thing that we all should be holding hands and charging towards': How Pinterest's Zeny Shifferaw is creating space for underrepresented creators
As the creator economy continues to explode, Pinterest's Zeny Shifferaw works to ensure there's a seat at the table for marginalized communities. May 26, 2022 As the creator economy continues
5/25/2022
18 : 14
Report: The state of CTV measurement, media and creative
Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry's shift toward more privacy-forward targeting. To
5/25/2022
10 : 14
The Rundown: Google's Marketing Live announcements signal strategic priorities
Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. May 25, 2022 Google is banking on new shopping formats to woo over marketers. It
5/24/2022
10 : 14
Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost
5/23/2022
14 : 34
A crash course in responsible addressable media
The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,
5/23/2022
10 : 14
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad
5/20/2022
10 : 14
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have
5/19/2022
18 : 34
New Media Briefings: Publishers push shoppable video pitches and commerce
As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like Tim Peterson,
5/19/2022
14 : 34
Virtual forum: Shaping CTV creative management and measurement in 2022
It is a year of new opportunities and challenges in the CTV space. Join Digiday and MNTN on June 7 at 2 pm ET for a virtual event featuring CTV experts. Hosted by Tim Peterson, senior media editor at
5/19/2022
10 : 14
As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and