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5/4/2021
10 : 14
Cheat Sheet: Connected TV platforms, ad-supported streamers pitch audience reach, original programming on first day of NewFronts
On the first day of NewFronts, connected TV platforms pitched the size of their footprints, and ad-supported streamers announced new original programming. May 04, 2021 The first day of the Interactive
5/3/2021
18 : 24
How this year’s NewFronts factors into the upfront fight for streaming ad dollars
TV networks, CTV platform owners and streaming services will be on the same virtual stage vying for advertisers' upfront budgets. May 03, 2021 The Interactive Advertising Bureau's NewFronts has
4/30/2021
14 : 34
Live discussion: How to achieve post-cookies campaign success
SAVE YOUR SEAT How will marketers successfully reach consumers and measure campaign performance without third-party cookies and mobile identifiers? Join Travis Clinger, senior vice president of
4/30/2021
10 : 14
'She’ll do the impossible': TBWA\Chiat\Day New York's Nancy Reyes steps into role as CEO
With more than 20-plus years of experience, TBWA\Chiat\Day's Nancy Reyes takes on a new role as CEO. April 30, 2021 Nancy Reyes, the daughter of immigrant parents never dreamt of working in
4/29/2021
14 : 44
Digiday Technology Awards: Categories announced
The Digiday Technology Awards are your chance to gain valuable recognition as the best in the industry and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. This
4/29/2021
10 : 14
BT is the latest advertiser to take a 'fixed fee' programmatic path
It's currently difficult for buyers to know the sell-side fees, given the variation across publishers. BT is the latest advertiser to take a 'fixed fee' programmatic path. April 29, 2021
4/28/2021
10 : 24
Cheat Sheet: Senators want more transparency into 'addictive' Facebook, Twitter and YouTube algorithms
During a hearing with Facebook, Twitter and YouTube public policy execs, senators said they want more transparency into how social media algorithms are built and work. April 28, 2021 A Senate Judiciary
4/27/2021
18 : 4
You're invited: Apply to join the Digiday Research Panel
Hi there, As a leader in the industry, we wanted to let you know about an opportunity to access exclusive insights and analysis through the Digiday Research Panel. In exchange for taking part in short,
4/27/2021
10 : 14
Apple's ATT power play: the hard truths of throttled competition and concentrated leverage
Critics argue that Apple's App Tracking Transparency (ATT) plan is a smokescreen to expand its ads business under the cover of privacy. April 27, 2021 Critics have said Apple's App Tracking
4/26/2021
14 : 34
Advertisers: Participate in our survey on TV advertising strategies for a $5 gift card
As a leader in advertising, we wanted to make sure you knew that a survey you've been selected to participate in is about to close. We want to know: How are you navigating the CTV landscape? In
4/26/2021
10 : 14
‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized
Insider's performance metrics for its reporters are attempting to create a fair playing field but leaves reporters stressed every month. April 26, 2021 Insider has measured reporters based on page
4/23/2021
10 : 14
'Always a straight shooter': How Campbell Brown is working to close the trust gap between publishers and Facebook
Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers.
4/22/2021
10 : 14
Cheat Sheet: Why Advertisers Need to Know about the 'Fourth Amendment Is Not For Sale Act'
The bill aims to close legal loopholes in federal law permitting data brokers and other forms to sell people's personal information to the government and law enforcement. April 22, 2021 A
4/21/2021
14 : 34
New guide for publishers: The ins and outs of header bidding
Header bidding remains an important tool for programmatic ad buying, and Google's impending elimination of third-party cookies — and the increasingly critical role of brand safety — will impact the
4/21/2021
10 : 14
Why Facebook won't sell ads in its planned Instagram app for kids
Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids. April 21, 2021 Facebook has kept
4/20/2021
10 : 24
Brands rethink their in-housing plans after tactic was 'put on ice' amid pandemic
Brands had begun in-housing efforts before the pandemic put those plans on ice. The strategy shift has worked in agencies favor, as brands are returning to their shops to guide marketing efforts. April
4/19/2021
15 : 44
Los Angeles Times enters crowded daily news podcast market with a West Coast twist
The Los Angeles Times is banking on offering a West Coast twist to daily news podcasting when it debuts its own version next month. April 15, 2021 After experimenting with a daily, coronavirus-themed
4/19/2021
15 : 44
COVID-19’s impact on the global media industry
The pandemic has drastically changed the way people consume media and has devastated the global media industry as a whole. This new whitepaper from YouGov explores the impact COVID-19 has had on media
4/19/2021
15 : 38
‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases
When it comes to upfront advertisers, the dividing line lies between TV-quality programming and programming that people watch on TV. Everything else is an afterthought. April 19, 2021 In this
4/19/2021
15 : 38
CTV, ad-supported OTT and more: TV insights for advertising leaders
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