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5/9/2024
10 : 14
Inside brands like Powerade, Reese's and Old El Paso's Olympic and Paralympic influencer play
The Coca-Cola Company and Hershey share influencer plans ahead of the Games. May 09, 2024 PRESENTED BY Is it time to change the agency holdco model? Industry observers wonder if it's best to build,
5/8/2024
10 : 14
Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars
Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. May 08, 2024 PRESENTED BY Warner Bros. Discovery Sport and CNN International create
5/7/2024
10 : 14
How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail media's growth spurt has made for more closed ecosystems, given there aren't yet set standards across measurement and ad formats. Those closed networks have become one of the biggest
5/6/2024
16 : 24
Best offer yet: Save 50% on 3-month membership | Ends Friday
Unlock an edge for media and marketing leaders
5/6/2024
10 : 14
How CTV platforms are pushing non-traditional ad formats — but not too far
Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials. May 06, 2024 PRESENTED BY How CTV platforms are
5/3/2024
17 : 34
Greater Good Awards: One week left to secure the best rate
There's one week left to secure the best rate on entries to the Greater Good Awards, showcasing your company's commitment to creating a better future. Last year, we recognized companies
5/3/2024
14 : 34
TONIGHT: Last chance to secure the best rate for the Digiday Awards
Tonight is the last chance to secure the best rate on entries to the Digiday Awards. By entering, you have the opportunity to gain recognition among the best in media and marketing in front of
5/3/2024
10 : 14
After years of caution, pharma advertisers are embracing influencer marketing
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind? May 03, 2024 PRESENTED BY After years of caution, pharma advertisers are embracing influencer
5/2/2024
14 : 34
How advertisers are solving TV’s measurement problem
Report: Setting up TV campaigns for measurability and profitability
5/2/2024
10 : 14
Publishers not ready to change social media strategies as TikTok ban looms
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don't have plans to change their audience development strategies on social media or abandon TikTok as a result of the
4/29/2024
14 : 34
Why marketers are leveraging predictive, generative and autonomous AI
Guide: The AI trends e-commerce brands are deploying for a competitive edge
4/26/2024
14 : 34
Digiday Awards: Join the list of past winners from Carhartt, Adobe, Dentsu and more
One week left to secure the lowest rate on entries
4/26/2024
10 : 14
Speculation continues to swirl over a possible WPP breakup
Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan. April 26, 2024 Speculation continues to swirl over a possible WPP breakup
4/25/2024
17 : 34
Digiday's annual guide to ad-supported streaming services, from the top platforms to marketing spend
Vetting platforms including Hulu, Netflix, Peacock and others
4/25/2024
15 : 34
Tomorrow is the last chance to recognize your company's rising leaders
Tomorrow is the last opportunity to submit an entry to this year's Future Leader Awards. Don't miss the opportunity to recognize a rising leader in your company in front of our panel of
4/25/2024
10 : 24
Inside Google's latest move to postpone the cookie apocalypse
Despite Google's (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. April 25, 2024 Inside Google's latest move to postpone the
4/24/2024
14 : 34
Digiday Programmatic Marketing Summit: Only a few spots left
Connect with leaders from Spark Foundry, Assembly Global, HP and more
4/23/2024
14 : 34
Virtual event: How marketers are unlocking AI’s full potential
Strategies for preparing data for the AI revolution
4/23/2024
10 : 24
Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain
DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta's ad platforms to its ad dollars. April 23, 2024 Temu's ad blitz exposes DTC turmoil:
4/22/2024
14 : 34
How brand publishers are thriving in the age of retail media
With RMNs, publishers are driving revenue and enhancing user experience