Messages
6/3/2024
9 : 14
As X's turbulence continues, can alternative social platforms catch marketers' attention?
Marketers weren't sold on X/Twitter's competitors. But as turbulence continues, can they be convinced? May 29, 2024 PRESENTED BY As X's turbulence continues, can alternative social
6/3/2024
9 : 4
How aggregated multi-screen attribution increases campaign effectiveness
Unlocking key strategies and insights to drive conversion rates
6/3/2024
8 : 54
A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged. May 30, 2024 PRESENTED BY A brand safety watchdog wants to galvanize ad tech vendors
6/3/2024
8 : 34
Shrinking budgets leave programmatic marketers with a raw deal
Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick. May
5/23/2024
17 : 34
Pitch deck: How Amazon is talking to marketers about Performance+
Whether it's the latest on the demise of the third-party cookie or the impact of AI, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features.
5/23/2024
14 : 34
Digiday Technology Awards: Last chance to save on entries is tomorrow
Last chance to save on entries is tomorrow Don't miss the chance to recognize your team's work in modernizing media and marketing through technology with the Digiday Technology Awards. By
5/23/2024
10 : 14
Snap eyes growth as TiKTok faces uncertain future in the U.S.
TikTok's uncertain future in the US could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app's ad business.
5/22/2024
14 : 34
Achieve growth, improve experiences with the right martech stack
Why measuring for marketing tech effectiveness is different from measuring campaign success
5/22/2024
10 : 14
Pitch deck: How Amazon is talking to marketers about Performance+
It's designed to make campaign creation and management as easy as possible, and sits within Amazon's demand-side platform. May 22, 2024 Pitch deck: How Amazon is talking to marketers about
5/21/2024
10 : 14
How one content creator thrives on X, despite Elon Musk's shakeup
In the first episode of the Creators series of the Digiday Podcast, creator Jessica Davis said despite X's recent controversies, creators still find value on the platform, convincing subscribers
5/17/2024
13 : 5
Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year
This week's Future of TV Briefing looks at how ad buyers' and sellers' discussion around advanced audiences is different in this year's upfront market. May 15, 2024 PRESENTED BY How
5/14/2024
14 : 34
The marketer’s guide to data in an AI-driven world
How marketers buy and activate data for successful campaigns
5/14/2024
10 : 14
Gannett’s new contract language around AI unsettles local union
A newsroom union at a local Gannett-owned newspaper is going back and forth with company management on language in their contract regarding the use of AI and its impact on their jobs, just one of many
5/13/2024
17 : 34
New research: How e-commerce marketers are actually using AI
AI insights marketers can implement for stronger CX
5/13/2024
14 : 34
Offer extended: Save 50% on 3-month membership | Ends Friday
Unlock an edge for media and marketing leaders
5/13/2024
10 : 14
'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront market
Agency and TV network executives expect a slower pace to this year's dealmaking cycle, as advertisers' budgets stay soft. May 13, 2024 PRESENTED BY 'Fasten your seat belt': What to
5/10/2024
14 : 34
ENDS TONIGHT: 12 weeks for the price of 6
Unlock an edge for media and marketing leaders
5/10/2024
10 : 14
Ad tech’s week on Wall Street underscores critical industry challenges
DoubleVerify's stock slumps more than 40% as key industry challenges mount. May 10, 2024 PRESENTED BY Ad tech's week on Wall Street underscores critical industry challenges DoubleVerify's
5/9/2024
14 : 34
Last chance tomorrow: Secure the best rate for the Greater Good Awards
Discover the entry tips to help your entry stand out
5/9/2024
10 : 14
Inside brands like Powerade, Reese's and Old El Paso's Olympic and Paralympic influencer play
The Coca-Cola Company and Hershey share influencer plans ahead of the Games. May 09, 2024 PRESENTED BY Is it time to change the agency holdco model? Industry observers wonder if it's best to build,