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5/27/2021
10 : 14
A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting
Welcome to the unofficial grace period for Apple's crackdown on in-app tracking where every risk is one worth taking until it's not. May 27, 2021 What is and isn't allowed when it comes to
5/26/2021
10 : 14
‘We’ve gone through a global trauma’: Digiday Research shows feelings toward returning to the office remain mixed
Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect. May 26, 2021
5/25/2021
14 : 34
A new event connecting media leaders
Digiday Publisher Golf Outing
5/25/2021
10 : 14
'I am not the head of diversity': Looking back at ’20 and into ’21, R/GA's Jai Tedeschi discusses operationalizing DE&I initiatives
R/GA's vp and global executive director of culture and operations is embedding the DE&I challenge in how the agency functions day to day. May 25, 2021 It's been a year since George Floyd
5/24/2021
10 : 14
'Playing to their strengths': Twitter's revved-up product focus piques publisher, advertiser interest
Twitter hopes it can innovate its way to nearly doubling its monetizable daily active user base over the next two years. May 24, 2021 Twitter has made some recent acquisitions and advancements in
5/21/2021
10 : 24
As influencer marketing grows, one agency startup targets your friends and neighbors to win you over
As influencer marketing grows, People First Marketing recruits ordinary people to advocate for its clients across social media. May 21, 2021 As influencer marketing continues to trend, this creative
5/20/2021
10 : 14
'We’re not investing right now': Publishers skeptical as ID tech comes knocking
Publishers are resigned to there being no single approach to identity in the absence of third-party cookies. May 20, 2021 Publishers are holding their cards close to their chests as identity tech comes
5/19/2021
14 : 34
New guide: How retailers are improving omnichannel commerce
Pandemic-era shoppers want more than just the standard in-store or online shopping choice. Curbside pickup, ordering via social media and multiple return methods are just a few options to which fashion
5/19/2021
10 : 14
Remote-working leaves businesses increasingly vulnerable to cyber attacks, say experts
In a home-working world, employees, devices and the cybersecurity team are dangerously separated, and this has increased cyber threats. May 19, 2021 As companies consider what their “new normal” looks
5/18/2021
10 : 14
Amazon will finally open its ads products and DSP to audit by Media Rating Council
Amazon's decision to allow the Media Rating Council to audit its DSP and how it measures ads could be about the advertiser dollars it hopes to attract in the future. May 18, 2021 Amazon is
5/17/2021
10 : 14
Global green shoots: Where the media and advertising markets are around the world on the road to recovery
Digiday reporters took a (virtual) trip around the world to see how the post-covid economy is influencing advertising and media trends. May 17, 2021 As the vaccine rollout continues throughout the
5/14/2021
10 : 14
As brands test Amazon's direct link between digital ads and Whole Foods purchases, they spot new data nuggets — and gaps
Advertisers are using Amazon's recently-launched attribution feature to see how digital ads drive real-life purchases at Whole Foods. May 14, 2021 Advertisers say they're already seeing new
5/14/2021
3 : 12
Cheat Sheet: Children's privacy law update adds pressure against Facebook's Instagram for kids plan
A day after states' attorneys general called for Facebook to end its kids' Instagram project, a congressional bill was introduced to strengthen the country's children's privacy law. May
5/14/2021
3 : 12
Trust your source. Trust your decision.
WSJ WSJ No one understands the value of a decision more than The Wall Street Journal. As the essential resource for the world's most ambitious people and businesses, The Wall Street Journal
5/14/2021
3 : 11
Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales
Brands were forced to find ways to reach customers in their homes and fast-food restaurants, including McDonald's and Burger King, found answers by investing in loyalty programs. May 13, 2021
5/11/2021
10 : 14
'Sustainability makes good business sense': Companies ramp up eco-friendly efforts for office returns
During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry. May 11, 2021 As more offices
5/10/2021
10 : 14
COVID-19 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps
Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.” May 10, 2021 Ads promoting fraudulent sanitizers, and other unsound
5/7/2021
10 : 14
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video
TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. May 07, 2021 The first three days of the Interactive
5/6/2021
10 : 14
How Verizon's self-imposed data privacy limits contributed to the demise of its media ambitions
Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties. May 06, 2021 Verizon's
5/5/2021
10 : 14
'Culture is our number one export': How an Atlanta-based marketing collective is pushing for tangible diversity gains
After a year of calls for radical change in the name of George Floyd, a collective of Atlanta advertising professionals is calling on the industry to put its money where its mouth is. May 05, 2021 The