Best newsletters and posts about CXL Talent Program tag
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7/28/2022 12:04:28 PM
Stop thinking networking is just for the elites
Your host today is Peep Laja, Founder at CXL Personal relationships open most of the doors, from business deals to Stanford Graduate program entrances to raising VC money. Relationships get you
9/22/2022 12:04:27 PM
Slide into your ideal customer DMs
...without ugly sales outreach Your host today is Peep Laja, Founder at CXL Make a content-led ABM list. ~100-200 companies who should be your customers. Invite relevant folks from those
11/17/2022 1:04:28 PM
Accelerating execution?
Your host today is Merritt Aho, President at CXL Too damn slow. That's the pace of business. I'm on a quest to learn what empowers fast execution. Here's what I've observed as
12/22/2022 1:14:26 PM
Content as a growth loop
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Content can be a great growth loop. Most of the time, it ain't. Here's how you can turn content into a loop: User generated content Classic
12/16/2022 9:04:56 AM
Execution over data (+ juicy holiday offer)
TODAY'S HOST Merritt Aho, CEO at CXL I worked as a CRO for 11 years. As a CRO, I cared an awful lot about statistics. About the many, many ways one could misuse them. About the difference between
1/20/2023 5:54:52 AM
Positioning fundamentals
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL I like to simplify positioning as crafting a great offer for the right market segment/audience. This is also a fundamental skill for any marketer.
1/20/2023 3:04:47 AM
Must marketing and product be enemies?
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL The way marketers often pitch their contribution to growth is really primitive. At its essence, it looks like this: Product won't sell itself /
2/2/2023 1:54:27 PM
Bye bye, Google Optimize
TODAY'S HOST Merritt Aho, CEO at CXL Oh Google Optimize, I do not mind seeing you GO. Your senseless session-based metrics just didn't win me over. I don't want to know how many times
1/5/2023 1:04:28 PM
Combating rising CAC
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Building a company is becoming cheaper. Acquiring customers is becoming more expensive. (you can build a nocode product for $0, while CAC has
2/17/2023 8:04:49 AM
Do you test only once?
TODAY'S HOST Merritt Aho, CEO at CXL "In the final category, conclusions, skill comes in stating no more than the experiment has proved." - Robert Pirsig, Zen and the Art of Motorcycle
2/9/2023 1:04:28 PM
Harsh feedback = growth
TODAY'S HOST Merritt Aho, CEO at CXL Feedback from customers is gold. We recently got some feedback over a public channel that was hard to hear, but incredibly valuable. Made us realize that
12/29/2022 1:24:34 PM
Experimentation is not just CRO
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL It seems like experimentation is finally going mainstream. For the longest time, it was mostly... 'a well kept secret' to success in big
11/10/2022 1:04:30 PM
Ineffective message = Miscommunication
Your host today is Peep Laja, Founder at CXL “The single biggest problem with communication is the illusion that it has taken place.” - B. Shaw The more I'm around, the more I see how profound this
11/3/2022 12:04:28 PM
Selling differentiation VS selling category
Your host today is Peep Laja, Founder at CXL How to decide how much to focus on your differentiation (eg "the only one built for X use case in Y market") vs selling the category (eg "do