Messages
11/27/2024
15 : 24
📬 No. 58 | Improving your landing page
“You may be missing out on list growth — all because your page is missing a few elements.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/20/2024
15 : 24
📬 No. 57 | An underrated growth hack
“Figuring out what readers really like is often a mystery. But one tactic works especially well: subscriber interviews.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/15/2024
6 : 34
📬 No. 56 | How to name your newsletter
“Your focus or scope may change over time. If possible, pick a name that could still fit if that happens.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/8/2024
15 : 24
Let’s talk landing pages
Join me on Nov. 19 for a free webinar where I'll share the secrets of great landing pages. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/6/2024
15 : 24
📬 No. 55 | AI tools for newsletters
“No matter what you need, there's probably an AI tool to help.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/30/2024
14 : 24
📬 No. 54 | How to diagnose a drop in engagement
“Here's what to investigate, and how to tell if it's related to your sender reputation and deliverability.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/23/2024
17 : 14
📬 No. 53 | Your newsletter questions, answered
“Here are a few answers to help you figure out what's right for your strategy.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/20/2024
6 : 4
📬 No. 52 | Get your logo into the inbox
“If you depend on your email strategy for revenue, you should be giving either the CMC or the VMC a closer look.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/2/2024
14 : 24
📬 No. 50 | Ask the right questions (the right way)
“Polls help you learn about your readers and build a better newsletter. Here's how to use them effectively.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/27/2024
14 : 54
A little surprise: Announcing my non-profit newsletter course 🎉
Everything a non-profit needs to build a great email strategy — completely free, thanks to GetResponse. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/25/2024
14 : 34
📬 No. 49 | Your newsletter might not need an overhaul (yet)
“The newsletter you have right now is good enough. Direct your energy towards these priorities instead.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/18/2024
14 : 24
📬 No. 48 | Best practices every newsletter should do
“Let's put the excuses away. These are the obvious best practices that you need to take care of as soon as possible.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/12/2024
6 : 53
📬 No. 47 | How to throw a great event
“If you're putting the right people in the room, will people enjoy it? The answer is overwhelmingly, 'Yes.'” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/4/2024
14 : 34
📬 No. 46 | A huge newsletter you’ve never heard of
“None of the founders are journalists. We speak the language of the reader, not the language of traditional journalism.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
8/28/2024
14 : 44
📬 No. 45 | How to get readers to reply
“Done right, this tactic will give you the chance to start a lot of useful conversations with your readers.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
8/21/2024
14 : 24
📬 No. 44 | From the pitch to the inbox
“To create this scale of economy with newsletters, that's the next big thing.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
8/20/2024
3 : 14
📬 No. 43 | The advice I give again and again
“The first version of your newsletter is never perfect. All the good stuff happens after you launch” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
8/7/2024
14 : 24
📬 No. 42 | Andy Borowitz goes independent (again)
“This is my playground, and I'm going to have fun with it. Hopefully, people will come along with me.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
7/31/2024
14 : 24
📬 No. 41 | Becoming a Dad Changed the Way I Write Newsletters
”Sometimes, if you're really lucky, you get the chance to take an unexpected step — or, I suppose, crawl — forward.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
7/24/2024
14 : 24
📬 No. 40 | Questions for a (newsletter) therapist
“I think what makes it great is also what makes it stressful.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏