Messages
12/20/2024
11 : 14
Uncertainty over TikTok’s U.S. future splinters creators and agencies
With the possible removal of TikTok in the US as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won't go through
12/19/2024
11 : 14
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
More brands are beginning to export the benefits of influencer content via programmatic ads. December 19, 2024 PRESENTED BY As more brands embrace use of influencer creative in programmatic, creator
12/19/2024
9 : 24
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
How Omnicom's proposed acquisition of IPG keeps marketers guessing. December 12, 2024 PRESENTED BY Holding pattern: Omnicom, IPG and the deal that's leaving marketers on edge Omnicom's
12/19/2024
8 : 54
The advertiser’s guide to AI and creative transformation
Report: Tactics for boosting bandwidth, output and optimization with generative AI
12/19/2024
8 : 4
Data licensing lawsuit adds a legal wrinkle to Omnicom's planned acquisition of IPG
There's been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court case over the data warehouse adds another layer. December 13, 2024 PRESENTED BY
12/19/2024
6 : 54
Marketers prepare for a world without TikTok as ban nears
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out. December 16, 2024 PRESENTED BY Marketers prepare for a world without TikTok as ban nears
12/19/2024
6 : 54
What marketers need to know about consumer spending habits in 2025
Report: Consumers feeling more cautious than optimistic
12/19/2024
6 : 44
How Perplexity calculates publishers’ share of ad revenue
The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here's how Perplexity is making those calculations. December 17, 2024 PRESENTED BY How Perplexity calculates
12/19/2024
6 : 34
Digiday Media Buying Summit: Networking and meaningful connections for media buying leaders
Save $300 when you secure your pass by Dec. 31
12/19/2024
6 : 25
WTF are commerce audiences?
How brands use shopping data to anticipate a consumer's next move
12/19/2024
6 : 24
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
B2B companies are front and center of its latest market pitch. December 18, 2024 PRESENTED BY LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools B2B companies are front and center
12/19/2024
6 : 15
Survey: Balancing branding and performance goals
Brands and agencies: How are you allocating resources?
12/19/2024
6 : 14
Digiday Publishing Summit: Connect one-on-one with publishing leaders
Secure your pass by Dec. 31 to take advantage of savings
12/11/2024
15 : 34
WTF is geo-based omnichannel measurement?
How advertisers are connecting campaign measurement across channels
12/11/2024
11 : 14
Here are the numbers to know in Omnicom's potential purchase of IPG
The acquisition is expected to yield $750 million in annual cost synergies within two years. December 11, 2024 PRESENTED BY Here are the numbers to know in Omnicom's purchase of IPG The acquisition
12/10/2024
15 : 44
Digiday events: Secure a pass before the New Year and save $300
Save on the Digiday Publishing Summit, Media Buying Summit, Programmatic Marketing Summit and more
12/10/2024
11 : 14
Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads. December 10, 2024 PRESENTED BY Omnicom's acquisition of IPG
12/10/2024
6 : 24
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Ad tech's obsession with “curation” has sparked plenty of chatter — some informed, some less so. December 04, 2024 The curation conundrum: separating fact from fiction in ad tech's latest
12/10/2024
5 : 54
Programmatic marketers sound off on impact of AI-driven ad buys
Agency execs are dealing with AI-based ad buying tools limiting their abilities to optimize campaigns and redefining their value to clients. December 05, 2024 Programmatic marketers sound off on impact
12/10/2024
5 : 24
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta's business tools” starting in