Messages
2/22/2024
11 : 14
With 'Charlie,' Pfizer is building a new generative AI platform for pharma marketing
Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer. February 22, 2024 With 'Charlie,' Pfizer is building a new generative AI
2/21/2024
15 : 34
Connect one-on-one with programmatic marketing leaders
Secure months' worth of meetings over just three days
2/21/2024
13 : 4
The state of publisher revenue
The rise of total revenue optimization in 2024
2/21/2024
11 : 14
Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market
Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning investors – and for the first time, smaller investors participating through the venture capital
2/20/2024
11 : 14
Amazon wants a bigger slice of the DSP ad tech market
Over the last year or so, ad execs have noted how much Amazon's ad tech has changed to become omnichannel in nature — ie more of a competitor to the two largest DSPs: The Trade Desk and
2/19/2024
11 : 4
Tech companies make more commitments to address AI-generated election misinformation
Major AI providers and online platforms have a new agreement detecting and preventing AI-generated misinformation. February 19, 2024 Tech companies make more commitments to address AI-generated
2/19/2024
2 : 4
Key talking points as the deadline for Google's Privacy Sandbox draws ever-near
The media industry has entered a new phase of level-setting of what is and isn't acceptable anymore. February 16, 2024 Key talking points as the deadline for Google's Privacy Sandbox draws ever
1/29/2024
11 : 14
How IAB Tech Lab aims to calm concerns around Google's Privacy Sandbox
Ahead of the trade organization's Annual Leadership Meeting this week, chief executive Anthony Katsur details efforts to provide answers to some of the ad industry's most critical questions.
1/26/2024
18 : 34
Future Leader Awards: Boost morale and retain top talent
Last chance to save: Next Friday
1/26/2024
11 : 14
WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
The Attribution Reporting API effectively has the browser play the part of the third-party cookie — for better and worse. January 26, 2024 WTF is the Attribution Reporting API in Google's Privacy
1/25/2024
11 : 14
Why Twitch's push to woo publishers is facing challenges in 2024
Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting
1/24/2024
11 : 14
Social platforms become 'marketing engines' as creators look for direct deals to earn money
As the creator economy booms, creators are bypassing platforms and dealing directly with brands to generate revenue. January 24, 2024 Social platforms become 'marketing engines' as creators
1/23/2024
11 : 14
‘There is movement now’: Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox
Marketers are lining up at Google's Privacy Sandbox like kids at a mandatory broccoli buffet. January 23, 2024 Advertisers cautiously step into Google's Chrome's cookieless era with the
1/22/2024
14 : 24
Special report: The 2024 Notebook
The 2024 Notebook will help marketers guide their budgets after a tumultuous 2023. January 22, 2024 Special report: The 2024 Notebook The 2024 Notebook will help marketers guide their budgets after a
1/19/2024
11 : 24
Why advertisers aren't likely to step away from X before the Super Bowl
Even with X's brand safety concerns and controversies, it's still the go-to second screen for the Super Bowl. January 19, 2024 Why advertisers aren't likely to step away from X before the
1/18/2024
18 : 34
Media briefing: Sustainability standards are coming for digital advertising
In a recent Media Briefing, Digiday+ members had exclusive access to insights around the Global Media Sustainability Framework being created to measure and report carbon emissions produced from digital
1/18/2024
11 : 14
As cookies crumble, M&A execs seek viable alternatives
Consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. January 18, 2024 As cookies crumble, M&A execs seek viable alternatives Consolidation
1/17/2024
15 : 34
How brands are responding to decreased consumer attention
Guide: How attention metrics prove media's actual value
1/17/2024
11 : 14
DSPs prepare for heavy lifting within Privacy Sandbox
While over half of marketers express confidence in cookieless ad targeting within Google Chrome, many need to learn to use key APIs. January 17, 2024 DSPs prepare for heavy lifting within Privacy
1/16/2024
15 : 34
How brands are leveraging retail media to facilitate community ads
Why brands are focusing on community ads to earn engagement and loyalty