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1/16/2024
11 : 14
Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary
This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let's dive in. January 16, 2024 PRESENTED BY Digiday's definitive, if not exhaustive, 2024 Google
1/15/2024
11 : 24
Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options. January 15, 2024 PRESENTED BY Here's what The Trade Desk
1/12/2024
18 : 34
Showcase your team's work in front of Digiday's audience
Regular deadline: Friday, January 19
1/12/2024
11 : 14
CES Briefing: Brands use CES stage to spotlight AI innovation
As CES wraps up, it's easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. January 12, 2024 PRESENTED BY Brands use CES stage to spotlight AI
1/12/2024
9 : 34
CES Briefing: 'We're in the middle of a storm right now' as Google phases out third-party cookies
At CES, experts mull the prospects of a 2024 M&A boon for ad tech. January 10, 2024 PRESENTED BY 'We're in the middle of a storm right now' as Google phases out third-party cookies At
1/12/2024
9 : 15
CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve
Tech and Hollywood may seem worlds apart, but at this year's Consumer and Electronics Show (CES), you're just as likely to bump into a celebrity or creator as you are to meet a startup
1/9/2024
11 : 14
CES Briefing: Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market
In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to
1/8/2024
12 : 14
CES Briefing: CES 2024 kicks off with the rapidly expanding impact of AI
Presented by Today starts our coverage of CES, and each day the Digiday CES Briefing will share trends we're seeing, highlights of day-time (and evening) events, and much more. Check out the first
1/8/2024
11 : 14
CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center
As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas. January 08, 2024 PRESENTED BY CES 2024 kicks off with the
12/22/2023
11 : 14
A History of Ad Tech Chapter 4: The Privacy Reckoning
How the digital media industry had to come to grips with growing privacy requirements. December 22, 2023 A History of Ad Tech Chapter 4: The Privacy Reckoning In the final chapter of our special report
12/21/2023
18 : 34
Media briefing: Heightened invalid traffic counts from Google despite DSP reports
In a recent Media Briefing, Digiday+ members had exclusive access to a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google
12/21/2023
15 : 34
The publisher’s guide to email monetization
How publishers are growing, engaging and monetizing email databases
12/21/2023
11 : 24
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
It wasn't just Barbie. Movies about or inspired by brands like Nike, Nintendo's Super Mario Brothers, Flamin' Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year
12/20/2023
15 : 34
How publishers are turning casual visitors into devoted readers
Guide: Getting started with personalized content recommendations
12/20/2023
11 : 14
Time appoints its first chief events officer as publishers double down on events in 2024
Time, Bloomberg and Semafor are all-in on events next year. December 20, 2023 Time appoints its first chief events officer as publishers double down on events in 2024 Time has announced the newly
12/19/2023
15 : 34
The brand’s guide to community advertising
How brands are leveraging retail media to facilitate community ads
12/19/2023
11 : 14
Here’s what marketers are wishing for this holiday season
If marketers could make a wishlist, they'd ask for ways to standardize everything from data measurement to content management, and more money, of course. December 19, 2023 Here's what marketers
12/18/2023
11 : 14
YouTube postpones co-viewing measurement plan
YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. December 18, 2023 YouTube postpones co-viewing measurement plan YouTube had planned to
12/15/2023
14 : 4
What G2's strategic partnership with Version1 means for esports mergers in 2024
The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their
12/15/2023
13 : 54
How La Presse shifted it's approach to audience data
How one news organization transformed to keep up with big tech