Messages
3/22/2023
14 : 34
How marketers are bringing CTV campaigns to life with first-party data
As first-party data becomes increasingly critical to brands' success, more and more marketers are using the insights gathered from their first-party data analysis to set CTV campaigns into motion.
3/22/2023
10 : 14
Inside The New York Times' play in gaming
Also: Will this new app win with 'zero-party data?'
3/21/2023
10 : 14
Will generative AI help publishers save and make money?
Also: Marketers' preparations amid potential TikTok ban
3/14/2023
10 : 14
YouTube Shorts' revenue share is actually costing creators
Also: Silicon Valley Bank's impact on marketers
3/6/2023
15 : 34
The marketer’s guide to email optimization
As email marketing grows by leaps and bounds, brands are increasingly recognizing the ongoing importance of the channel for connecting with audiences and increasing engagement. However, challenges
3/6/2023
11 : 14
Checking in on TTD's Open Path one year in
Also: Why a potential TikTok ban doesn't worry marketers
3/3/2023
11 : 14
Here's why brands are hiring creators as 'creative directors'
Also: OpenAI opens the floodgates
3/2/2023
11 : 14
Does buy side's confidence in Instagram back up spend?
Also: The evolution of agency clients' KPIs
3/1/2023
11 : 14
Marketers seek adaptability in post-cookie fragmentation
Also: Scale SSPs say they're not going anywhere
2/28/2023
15 : 34
Digiday Technology Awards: Categories announced
The Digiday Technology Awards recognize the technology modernizing media and marketing. This year we've introduced four new categories including Best AI Tool, Founder of the Year, Best Podcast
2/28/2023
11 : 14
Does BeReal have ad potential beyond the hype?
Also: Generative AI enters the social media space
2/27/2023
15 : 34
The state of premium video
Premium video has become a hot topic in advertising spaces, and for good reason: A recent study found that it delivers up to 25 times more ad attention than non-premium video on Facebook and Instagram.
2/27/2023
11 : 14
Ad spend recap: Shoots of growth will take time to bloom
Also: Will programmatic shifts benefit publishers?
2/24/2023
11 : 14
SCOTUS, Google, Twitter and content and advertising's fate
Also: Agencies eye personal profiles for TikTok talent
2/23/2023
15 : 34
Publishers: Driving revenue with commerce content strategies
Although publishers are building consumer trust and driving revenue from commerce content, publishers continue facing challenges around their commerce content strategies — including scaling their
2/23/2023
11 : 14
Why agencies see live shopping accelerating conversions
Also: Capital B's CRO leads in expansion mode
2/22/2023
15 : 24
Shoppable connections and social media
Social commerce is helping brands connect the end-to-end experience, from ad impression all the way through to transaction and ultimate delivery. With these evolving capabilities, advertisers are
2/22/2023
11 : 14
ChatGPT pushes lifestyle publishers away from SEO
Also: What creators really want from TikTok
2/21/2023
11 : 14
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
Reset Digital's CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications. February 21, 2023 How Reset Digital's new
2/20/2023
11 : 14
From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues
FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play. February 20, 2023 From the FTC to SCOTUS, the ad tech world has its hands full of privacy