Messages
2/17/2023
11 : 14
The Trade Desk’s bumper quarter has important caveats
Also: Why “Dumb Ways to Die” owners are the real winners
2/17/2023
8 : 25
Why some publishers see less profit from Snapchat content
Also: Should The Trade Desk buy Criteo?
2/17/2023
8 : 5
What are Microsoft's intentions for ChatGPT-powered Bing?
Also: Checking in on SSP consolidation
2/17/2023
8 : 4
The state of social media video marketing
With a significant amount of people's screen time devoted to social media, marketing teams are increasing their advertising spend across the platforms. And, as video continues to both serve as an
2/14/2023
11 : 14
Podcast ad buyers hesitate to spend through DSPs
Also: Inside Blavity's focus on its commerce business
2/13/2023
15 : 34
How are you deploying commerce content?
Publishers: How are you deploying commerce content? Commerce content has become an effective business model for publishers and a prevalent form of content that consumers trust — often referred to as
2/13/2023
11 : 14
Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress
Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren't completely sold on spending their ad dollars there again. February 13,
2/10/2023
11 : 14
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
Marketers don't have the same enthusiasm to spend big on ads around the game like they have done in the past. February 10, 2023 Economic downturn ups the ante for Super Bowl advertisers Marketers
2/2/2023
11 : 14
Media agencies' influence over programmatic is growing
Also: YouTube Shorts splashes the cash
2/1/2023
15 : 34
The marketer’s guide to targeting post-cookies
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn't always
2/1/2023
11 : 14
Advertisers find fewer reasons to spend on Snapchat
Also: Publishers' private programmatic bright spot
1/31/2023
11 : 14
Why marketers are thinking long-term with influencers
Also: TheSoul Publishing's take on YouTube Shorts rev share
1/30/2023
15 : 34
WTF is sell-side targeting?
As brands and agencies navigate a world without third-party cookies, there are new opportunities to control and differentiate their supply chain to drive improved campaign performance, all without
1/30/2023
15 : 24
Will marketers leave Google amid DOJ lawsuit?
Also: The open programmatic market is in a tough spot
1/20/2023
7 : 4
'An awkward space': Reddit’s ad sales efforts haven’t gone unnoticed, but there’s still work to be done
New year, same problems for Reddit: in the eyes of advertisers, it's still an outlier. January 11, 2023 'An awkward space': Reddit's ad sales efforts haven't gone unnoticed, but
1/20/2023
6 : 44
The state of affiliate marketing for publishers
As consumers return to pre-pandemic shopping behaviors, publishers are now learning what affiliate marketing will look like for them in the coming year. One challenge they're facing: merchants
1/20/2023
6 : 4
How to pick an identifier to navigate the ad industry's cookieless future
Advertisers are navigating identity solutions — or as some call it: 'emperor's new clothes' January 12, 2023 How to pick an identifier to navigate the ad industry's cookieless future
1/20/2023
5 : 34
Stay ahead in 2023: What you can expect from a Digiday+ membership
As a loyal Digiday reader, we wanted to make sure you stay ahead in 2023 with all that's included in a Digiday+ membership, keeping industry leaders on top of the news and trends transforming media
1/20/2023
5 : 14
Marketers energized by using AI to write their copy amid Microsoft's rumored OpenAI investment
Marketers say they see both new opportunities and new challenges even before there are many clear applications for using generative AI. January 13, 2023 Marketers find new energy in using AI to write
1/10/2023
15 : 54
Digiday Publishing Summit: Valuable networking for publishing leaders
Faced with another period of economic turmoil, publishers are recalibrating their growth strategies. Sales teams are having to operate on tighter turnaround times, editorial teams are becoming