Messages
1/10/2023
11 : 14
How ad tech CEOs ride out a recession, according to Ogury's new CEO
Former Criteo exec Geoffroy Martin outlines his vision for Ogury now that he's at the helm as CEO. January 10, 2023 PRESENTED BY How ad tech CEOs ride out a recession, according to Ogury's new
1/9/2023
15 : 34
Virtual event: Making the most of video in 2023
Hi there, Join Catharine Meketa, managing vice president at QuickFrame by MNTN for a virtual event on January 24 at 1 pm EST to learn how marketers are establishing a feedback loop of data that can be
1/9/2023
11 : 4
‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market
To be clear, this ecosystem already exists for most of the publisher's inventory — the part sold via direct deals with advertisers. This latest move just extends it to the programmatic part too.
1/6/2023
11 : 4
Meta's been blasted by the EU privacy watchdog for breaching GDPR — now what?
Hefty fine to pay aside, what will Meta's new plan to comply with GDPR be, and will this cause a ripple effect of similar actions across the pond and with other social platforms? January 06, 2023
1/5/2023
16 : 14
Connect with leaders from Havas Media, Whirlpool and more
For agencies facing data and measurement challenges, addressing privacy changes and client cutbacks in spending, finding the right solutions isn't easy. From March 6-8 at the Digiday Media Buying
1/5/2023
15 : 34
How brands are leveraging new sports sponsorship opportunities
While sports continue to draw large crowds to venues, the ongoing evolution of digital media and Web 3.0 presents new opportunities for brands to boost their visibility and enhance their messaging. The
1/5/2023
11 : 14
TikTok has matured, but there’s still room to experiment
Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it's now considered a top tier platform in marketers' media plans January 05,
1/4/2023
11 : 14
Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises. January 04, 2023 PRESENTED BY Marketers are left head scratching over 2023 after the pure chaos that
1/3/2023
11 : 14
In graphic detail: the rise of Amazon and Apple in adland
Big Tech's most potent forces are on the rise but still some way off the duopoly. January 03, 2023 In graphic detail: the rise of Amazon and Apple in adland Big Tech's most potent forces are on
1/2/2023
11 : 4
Agencies plan to focus on TikTok, among other channels, in 2023
Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year. January 02, 2023 Agencies plan to focus on TikTok, among other
12/30/2022
11 : 14
A look at Digiday's most popular WTF explainers in 2022
Here's a roundup of Digiday's most popular WTF explainers. December 30, 2022 A look at Digiday's most popular WTF explainers in 2022 Here's a roundup of Digiday's most popular WTF
12/29/2022
11 : 14
How social platforms changed digital marketing in 2022
The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. December 29, 2022 How social platforms changed digital marketing in
12/13/2022
11 : 24
Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix
Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants. December 13, 2022 Here are the 2022 global media rankings by ad spend:
12/5/2022
15 : 34
Report: The future of shopping
Consumers are defining the future of shopping, and successful brands are offering relevancy, convenience and seamless experiences to the shoppers that love their products. Consumers are changing how
12/5/2022
11 : 14
WTF is the difference between in-stream and out-stream video ads?
In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads December 05, 2022 WTF is the difference between in-
12/2/2022
11 : 14
Why PMG’s Nike win doesn't seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America. December 02, 2022 Why PMG's Nike win doesn't seem all
12/1/2022
15 : 34
Advertisers are seeking new and improved benchmarks
For decades, advertisers have utilized comparative norms to benchmark the effectiveness of their advertising. However, as channels proliferate and KPIs evolve, these benchmarks have developed blind
12/1/2022
11 : 14
Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
11/30/2022
11 : 14
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — a lift of 17 million from 2021 — per NRF. November 30, 2022 Amid record-breaking Thanksgiving
11/29/2022
15 : 34
The state of affiliate and partner marketing
The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage