Messages
10/20/2024
6 : 14
Marketers are not won over by new AI-powered search tools
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google's AI Overviews. Despite the buzz, marketers and
10/20/2024
6 : 14
Take this CPG advertising survey for a $5 gift card
Brands and agencies: How are you finding the clearest data signals for ad campaigns?
10/20/2024
5 : 54
Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits
Digiday's second annual Subscription Index examines and measures publishers' subscription strategies across several different digital touch points to identify some common approaches and key
10/20/2024
5 : 44
MONDAY: Last chance to save on passes to the Digiday Programmatic Marketing Summit
Hear from industry leaders at VaynerMedia, KINESSO, Mosaic Media and more
10/20/2024
5 : 34
Airbnb doubles down on brand over performance for campaign to draw more hosts
Airbnb wants more people to list their properties on its platform. To persuade them to do that, it's relying on a brand campaign that's built up steam over the last two years. October 18, 2024
10/4/2024
10 : 14
Why live sports could be the 'killer app' of the metaverse and a new arena for big brands
Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed
10/4/2024
4 : 4
Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024
If you'd like to continue receiving the Advertising Week Briefing, sign up here. Advertising Week Briefing Presented by The definitive Digiday guide to what's in and out at Advertising Week
10/3/2024
10 : 24
Omnicom Media Group strikes partnership with Snap for creator collaboration
OMG's influencer marketing agency Creo is partnering with Snapchat's Snap Star Collab Studio to develop brand campaigns with the platform's creators, known as Snap Stars. October 03, 2024
10/2/2024
14 : 34
How publishers are turning challenges into new revenue
From commerce media to AI and improved UX, publishers are overcoming critical hurdles in 2025
10/2/2024
10 : 14
Roblox is starting to take programmatic advertising more seriously
Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself.
10/1/2024
10 : 14
TikTok's Search Ads are live, but advertisers aren't ready to reallocate those Google dollars
TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. October 01, 2024 TikTok's Search Ads are live, but advertisers aren't
9/30/2024
14 : 34
How brands are leveraging relationship marketing to win customer loyalty
The top brands fostering genuine connections with consumers
9/30/2024
10 : 14
The rise, stall and fall of Oracle's advertising business
The demise of the once-market leading adtech business marks a new chapter in the industry's story. September 30, 2024 The rise, stall and fall of Oracle's advertising business The demise of the
9/27/2024
10 : 14
Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
As the trial enters its final furlong, we read between the lines to offer an interpretation of what was really meant both on the witness stand and in articles of evidence. September 27, 2024 Mythbuster
9/26/2024
17 : 34
Digiday+ Research: News Subscription Index 2024
How Gannett, The Wall Street Journal and others are leaning into subscriptions for a more stable revenue stream
9/26/2024
10 : 14
At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg
Highlights include the Meta Quest 3S mixed reality headset, AI updates, upgraded Ray-Ban smart glasses and a new Orion augmented reality device. September 26, 2024 At Meta Connect, a host of new mixed
9/25/2024
14 : 34
Virtual event: How ad sales teams are using Slack to sell faster
Incorporating evolving technologies amid ongoing internal challenges
9/25/2024
10 : 14
How Business Insider's AI-based paywall strategy increased conversions by 75%
Business Insider's Katie Friedman shared how her team refreshed the publisher's subscription paywall strategy with the help of artificial intelligence. September 25, 2024 How Business
9/24/2024
17 : 34
How digital publishers are overcoming five critical hurdles in 2025
The benefits publishers gain from improving user experience
9/24/2024
10 : 14
Legal battle aside, here's all you need to know about TikTok right now
Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins. September 24, 2024 Legal battle