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9/20/2024
11 : 14
DOJ vs. Google: Can the digital media industry learn from the last 15 years?
Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? September 20, 2024 DOJ vs. Google: Can the digital
9/19/2024
14 : 34
Discover the new Digiday Streaming and Video Awards categories
Showcase how your company is modernizing streaming and video
9/19/2024
10 : 14
'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon
Retail media networks seemed to be the industry's silver bullet. But until that proves out, marketers say they're advising clients to be more calculated with their RMN spend. September 19, 2024
9/18/2024
10 : 14
X is on the hunt for more ad dollars at its latest client council meeting
80 marketers showed up at X's New York HQ for the session. September 18, 2024 X is on the hunt for more ad dollars at its latest client council meeting 80 marketers showed up at X's New York HQ
9/17/2024
14 : 34
Guide: How marketers are using AI to tackle addressability, targeting and measurement
An innovative approach to audience targeting without cookies
9/17/2024
12 : 14
DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024
Here's what's in and out at DMEXCO 2024. September 17, 2024 What's in and out at DMEXCO 2024 As the industry navigates turbulent waters, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept.
9/16/2024
14 : 34
What channels move the needle for agencies
How agencies are aligning marketing strategies with consumer behavior
9/16/2024
10 : 14
Google sheds its nice guy poise as the legal heat dials up
Evidence in week one of its ad tech antitrust trial reveals an iron fist couched within its velvet glove. September 16, 2024 Google sheds its nice guy poise as the legal heat dials up Evidence in week
9/13/2024
10 : 14
DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence
Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin. September 13, 2024 PRESENTED BY DOJ accuses Google of knowingly taking power from publishers as
9/12/2024
17 : 34
Marketing Briefing: Why holding companies are taking a 'platform' approach to pitch more cohesively
How holding companies are leaning into consolidation and what this means for agency brands
9/12/2024
10 : 14
Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination
If that sounds dramatic, the third day of its antitrust trial offers some compelling proof. September 12, 2024 PRESENTED BY Google antitrust trial reveals the 'succeed at all costs' culture
9/12/2024
6 : 54
Google’s ‘my way or the highway’ approach takes center stage in antitrust trial
Testimony painted a vivid picture of Google's stubborn refusal to budge at the negotiation table. September 11, 2024 PRESENTED BY Google's 'my way or the highway' approach takes center
9/10/2024
10 : 14
Google’s ad tech impact on publishers front and center during opening day of DOJ's antitrust trial
If someone's loss is another's gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest. September 10, 2024 PRESENTED BY Google's ad tech impact
9/9/2024
14 : 34
Connect one-on-one with programmatic marketing leaders
Secure months' worth of meetings over just three days
9/9/2024
10 : 14
DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly
The future of the $600 billion online ad industry will be shaped in the coming weeks. Here are the arguments that will decide your future. September 09, 2024 PRESENTED BY DOJ vs. Google: The arguments
9/6/2024
10 : 14
From 'Jedi Blue' to 'Banksy': What Google's code names reveal in the DOJ's landmark antitrust case
Court documents include colorful names for projects related to Google's alleged dealings with advertisers, publishers and rivals. September 06, 2024 From 'Jedi Blue' to 'Banksy':
9/5/2024
10 : 14
Social media platforms fuel AI ad rush with new creative tools
The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. September
9/4/2024
17 : 34
Digiday Media Buying and Planning Awards entries now open
Discover this year's new categories
9/4/2024
14 : 34
The state of ad-creative production and optimization
How brands and agencies optimize digital creative to drive performance
9/4/2024
10 : 14
Madison and Wall forecast $397 billion in 2024 ad spend
However, despite their rhetoric, marketers are emphasizing 'performance' over quality content. September 04, 2024 Madison and Wall forecast $397 billion in 2024 ad spend Total US advertising