Messages
5/18/2023
10 : 14
Retail media's impact on retailers, marketers and agencies
Also: Death of the cookie, blurring of ad tech set to buoy M&A
5/17/2023
14 : 34
WTF is responsible media?
With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy
5/17/2023
10 : 15
Black creators' relationships with platforms remain strained
Also: Linda Yaccarino's likely top priorities
5/16/2023
14 : 44
Live forum: The state of creative strategy
The creative strategy brands and agencies bring to their campaign efforts has never looked like this. Generative AI has upended the nature of the brief, and omnichannel, CTV and retail media networks
5/16/2023
10 : 14
Kick is rolling out ads — but it doesn’t care about ad revenue
Also: NBCUniversal's upfront sans Linda Yaccarino
5/15/2023
14 : 34
The state of retail media in 2023
Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations,
5/15/2023
10 : 14
Pitch deck: How TikTok is courting advertisers
Also: Google tests generative AI in Search Lab experiments
5/12/2023
10 : 15
Publishers and ad tech vendors disagree on contextual data
Also: Marriott's educational approach to advertising
5/12/2023
7 : 35
Why identity, a valuable marketing tool, is at a turning point
Also: WTF are sustainability scopes?
5/12/2023
7 : 30
How predictive tools are powering email campaign engagement
In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to
5/12/2023
7 : 16
Publishers, advertisers eye Microsoft's new chat ads API
Also: iHeartMedia's new branded podcast studio
5/12/2023
7 : 15
How PMC is driving value for advertisers with first-party data
With regulators and big tech giving users the tools, awareness and choice to protect their privacy and opt out of data sharing, publishers are leveraging new tools to improve performance for
5/9/2023
10 : 14
More ad buyers wonder about sustainability of campaigns
Also: Is marketing really in-housing vs. agencies?
5/8/2023
14 : 34
The state of agencies in 2023
As advertising agencies continue to adapt to uncertainty, they're focusing on pitching more often and building up skill sets to break through stiff competition and pave the way for the next
5/8/2023
10 : 26
Privacy regulations' impact on retail media networks' growth
Also: How advertisers are building up cannabis ad budgets
4/19/2023
10 : 14
Open programmatic market is down, but definitely not out
Also: Can Elon Musk keep his promises?
4/19/2023
7 : 34
SSPs break with the past as push comes to shove in ad tech
Also: Nintendo's ultimate content marketing play
4/19/2023
7 : 15
Survey: The state of data management for publishers
Tracking the transformation of DMPs and brands' data needs In 2023, publishers are dissecting diverse data sets, from email subscriber lists, second-party data and third-party demographic
4/19/2023
6 : 55
Lemon8 looks to creators to reach the next level
Also: Pubs' cautious optimism toward Q2
4/19/2023
6 : 25
Short-form video ad boom may not be great for TikTok
Also: The controversial side of influencer marketing