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11/8/2022
10 : 4
Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
This campaign season, advertisers have been spending more to reach people across CTV devices. November 08, 2022 Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to
11/7/2022
10 : 4
WTF are tracking pixels?
Tracking pixels have been a digital marketing fixture for years. And yet they've largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities. November 07,
10/28/2022
14 : 34
View past winners from companies including The New York Times, Known and more
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail, and WorkLife, recognize the next generation of leaders. Last year, we honored rising leaders making an impact in their industries
10/28/2022
10 : 14
Elon Musk's appeal to Twitter advertisers leaves many with questions
Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like. October 28,
10/27/2022
10 : 14
Amazon places its data clean room at the center of its adland charm offensive
Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business. October 27, 2022 Amazon places its data clean room at the center of
10/26/2022
10 : 14
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
PwC-led efforts to chart the ebb and flow of the $140 billion annual 'ad tech tax' have been frustrated by red tape and 'vested interests.' October 26, 2022 The ANA's transparency
10/25/2022
14 : 34
Digiday Content Marketing Awards: Categories announced
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. This year we've introduced new categories including Best use of AI
10/25/2022
10 : 14
Why some of the largest publishers are breaking up with ad tech middlemen
The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up
10/13/2022
10 : 14
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era
Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR
10/12/2022
14 : 29
Apple is quietly pushing a TV ad product with media agencies
And with more ad tech in prospect, the iPhone maker, and tech behemoth is approaching Madison Avenue with a different tack. October 12, 2022 Apple is quietly pushing a TV ad product with media agencies
10/11/2022
14 : 34
Register for the Omnichannel Marketing Strategies Forum
Advertisers and marketers are again at the center of a moment of omnichannel evolution. Even as omnichannel approaches have firmly solidified as an avenue to consumers in all the places they search,
10/11/2022
10 : 14
TikTok continues to be a brand marketer darling despite its geopolitical dramas
The tensions over the app haven't boiled over enough for marketers to steer clear of it, that's for sure. October 11, 2022 TikTok continues to be a brand marketer darling despite its
10/10/2022
10 : 14
CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive
It took a minute, but the gap between best practice and legal requirement is getting tighter for brand marketers. October 10, 2022 CMOs are on their toes and not conducting 'business as usual'
10/5/2022
10 : 14
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z
As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal. October 05, 2022 Surging photo-sharing app BeReal has brands like Chipotle, elf
9/23/2022
10 : 14
Snapchat's limitations are finally catching up -- and marketers are noticing
If Snapchat really wants to push past the competition to be a leader in the ad space, it still faces an uphill battle to get its ads business back on track. September 23, 2022 Snapchat's
8/29/2022
14 : 34
Just announced: View categories for the Digiday Video and TV Awards
The Digiday Video and TV Awards recognize the companies, campaigns and technology modernizing video and TV. This is your chance to join an exclusive list of past winners that includes Lyft, Hulu and
8/29/2022
10 : 14
How Dateline NBC looks to grow its podcast business with Apple
NBC's true crime newsmagazine show is offering a paid podcast subscription through Apple starting today, to give Dateline fans ad-free listening, bonus episodes and other perks. August 29, 2022
8/26/2022
10 : 25
As midterm political spending outpaces 2020, streaming and TikTok become the focus
This year's midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok. August 26, 2022 This
8/25/2022
14 : 34
Hear from execs at UMWW, CMI Media Group, Publicis Imagine and more
For agencies facing data and measurement challenges, privacy changes and client cutbacks in spending, finding the right solutions isn't easy. From October 12-14 in Palm Springs, the Digiday Media
8/25/2022
10 : 14
Dispo hopes to stand out with photo as social media giants compete with video
Since relaunching last summer, Dispo has continued to focus on photography while most other apps increasingly invest in video. August 25, 2022 Since relaunching last summer, Dispo has continued to