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11/29/2022
15 : 34
The state of affiliate and partner marketing
The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage
11/29/2022
11 : 14
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is
11/28/2022
14 : 44
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11/28/2022
11 : 14
Why the World Cup adds to, rather than eases, all that ails Twitter
User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now. November 28, 2022 Why the
11/25/2022
11 : 14
'Fear of saying the wrong thing is eating us alive': Confessions of an Iranian-American advertiser on the industry's silence on Iranian women's rights
As Iran's feminist movement builds, one Iranian-American advertising executive questions American advertiser's silence. November 25, 2022 'Fear of saying the wrong thing is eating us alive
11/21/2022
15 : 34
New report: The state of programmatic in 2022
Programmatic marketing is in a state of evolution. Marketers increasingly turned to the method after facing pandemic challenges to better reach and engage audiences at scale. Now it's representing
11/21/2022
11 : 14
Despite Snapchat's efforts, creators still don't see it as a priority
The mobile messaging app doesn't seem to be winning over the creator community – though not for lack of trying. November 21, 2022 Despite Snapchat's efforts, creators still don't see it as
11/18/2022
11 : 14
Inside one media company's strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining. November 18, 2022 Inside one media company's strategy to monetize the Fifa World Cup The Fifa
11/17/2022
15 : 34
WTF are conversions APIs?
Marketers are finding it increasingly challenging to understand and enrich their first-party data in ways that don't rely on pixels. As proactive teams are working to refine and evolve their
11/17/2022
11 : 14
How the FTX crash reveals the esports industry's crypto partnership problem
As the crypto industry continues to buckle, esports companies might be wise to take cues from the traditional sports industry's response to the fracas. November 17, 2022 How the FTX crash reveals
11/16/2022
16 : 14
You're invited: Apply to join the Digiday Research Panel
Hi there, As a leader in the industry, we wanted to let you know about an opportunity to access exclusive insights and analysis through the Digiday Research Panel. In exchange for taking part in short,
11/16/2022
15 : 44
Survey: The state of digital audio advertising in 2022 and 2023
Even as advertising experiencing slowdowns across sectors and formats, podcasts and audio investments are remaining strong in 2022 and appear poised to expand in 2023. Audio offers brands an
11/16/2022
11 : 14
Where exactly are Twitter's lost ad dollars going?
Marketers are putting their dollars anywhere Elon Musk isn't, including their own bottom lines. November 16, 2022 Where exactly are Twitter's lost ad dollars going? Marketers are putting their
11/15/2022
11 : 14
Could BeReal be the first successful social media channel to grow without ad support?
Knowing when to introduce ads is the key to growth — or demise — among social networks. November 15, 2022 Could BeReal be the first successful social media channel to grow without ad support? Knowing
11/14/2022
11 : 14
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Twitter's advertising business is in disarray. Its advertisers are not. November 14, 2022 The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk'
11/11/2022
11 : 14
Will sustainability efforts introduce a 'green levy' into the ad tech tax?
Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. November 11, 2022 Will sustainability efforts introduce a 'green levy'
11/10/2022
15 : 34
WTF is native advertising in email?
In this WTF guide, Digiday and LiveIntent unpack the ways native advertising is now driving results for email marketers. With help from experts, the report highlights how publishers can benefit from
11/10/2022
11 : 45
Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. November 09, 2022 Procter & Gamble,
11/10/2022
11 : 44
The 2023 brand governance report
As growing brands extend into new markets, many marketers trust that their campaigns will continue toward sustainable, consistent growth and that they'll need minimal intervention to engage
11/10/2022
11 : 34
Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns
In a Twitter Spaces discussion, the company's new owner addressed advertiser concerns and explained his vision for the platform. November 10, 2022 Elon Musk's Twitter town hall does little to