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5/18/2022
10 : 14
Future of TV Briefing: How macroeconomic uncertainty is factoring into this year's TV upfront market
This week's Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year's annual TV advertising upfront negotiations
5/17/2022
10 : 14
The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
Marketers are confused by tech vendors', well, marketing as the requirement for complexity grows May 17, 2022 Only 10% of marketers who bought into the first-generation of customer data platforms
5/16/2022
10 : 4
WTF is the TV upfront?
For as archaic as the upfront would appear to be — having originated in the era of black-and-white TV — the annual TV advertising negotiation cycle has become, if anything, even more vital. May 16,
5/13/2022
10 : 14
The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront
The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences. May 13, 2022 Improvements in podcast ad
5/12/2022
14 : 34
Game developers are angling to become the next big media owners — and brands are taking notice
With business models changing and a free-to-play revolution on the horizon, game developers are looking to become the next big publishers of the media industry, leveraging all forms of gaming
5/12/2022
14 : 14
‘The opportunity has never been bigger’: How the creator economy has opened options for creators to profit from their intellectual property
A wider array of creators are finding opportunities to license their video back catalogs and launch their own product lines. May 12, 2022 “Intellectual property” is a term often reserved for the
5/10/2022
10 : 14
WTF is dunning?
Passive churn accounts for anywhere from 20-60% of a publisher's total churn base in any given period, per media and tech consultant. May 10, 2022 Publishers have been on a crucial hunt for
5/9/2022
10 : 4
Agencies strive to bring order to the chaos of the creator world to earn money for clients
Agencies, and their clients, want data that demonstrates the impact of creators. May 09, 2022 The relationship between creators and the agencies that negotiate how to fold their talent into clients
4/18/2022
14 : 34
WTF is mobility data?
Given the range of consumer insights the wireless industry can access, the data flowing through wireless channels is providing marketers with a wealth of post-cookie advertising options. Mobility data
4/18/2022
10 : 14
WTF is office hoteling software?
Here's why some companies are adopting hoteling software to coordinate and and gather data on office visits by hybrid workforces, and manage the health and safety of employees. April 18, 2022 Some
3/14/2022
15 : 4
Introducing Digiday Media's Future of TV Week
From CTV to gaming and everything in between, advertisers can now reach audiences on more screens than ever. For brand and agency leaders, it means a new set of measurement, platform and buying
3/14/2022
12 : 14
The advertiser exodus from Russia is going to get awkward
Advertisers are scrambling to create new media strategies for an uncertain era. March 14, 2022 Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done.
3/11/2022
11 : 4
'My preference is in-person': As SXSW returns to Austin, marketers and agency execs get back to in-person networking
The festival, which kicks off today and will run through March 20th, will be hybrid with online and in-person activities for attendees. March 11, 2022 Marketers and agency execs are once again making
3/10/2022
19 : 4
Misinformation on TikTok and the emergence of streaming’s dual-revenue stream
In this week's Media Briefing, available exclusively to Digiday+ members, senior media editor Tim Peterson and media editor Kayleigh Barber look at how news publishers are using TikTok to cover
3/10/2022
11 : 14
Ad tech comes under the microscope as marketers evolve their media mix
Marketers hope to solve the 'mind-numbing complexity' of ad tech but transparency is a tough nut to crack. March 10, 2022 Marketers are attempting to take back control of their online
3/10/2022
1 : 27
How OKCupid's head of marketing shaped the brand's messaging with thoughtful leadership
OkCupid's global marketing director embodies inclusivity. That has translated well for the international dating platform's messaging. March 09, 2022 Sonia Oblitey is a lift-as-you-climb kind of
3/10/2022
1 : 27
Virtual event: Success with creative refresh for CTV
To drive video and CTV campaign performance, marketing teams are prioritizing creative refresh — creating multiple variations of different ad units, informed by and updated based on consumer engagement
3/8/2022
15 : 34
Virtual event: Discover new marketing innovations
With a transformative year ahead, marketers need to unlock as many possibilities and solutions as they can to best seize the opportunities. And in a world that's more digital now than ever before,
3/8/2022
11 : 14
How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era
Mark Garner's job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he's charged with doing deals to distribute the
3/7/2022
11 : 14
'Misinformation on TikTok is a whole different beast': How publishers are tackling the Ukraine-Russia war disinformation problem on TikTok
Falsified videos and propaganda is circulating social media, but publishers have to take a specific approach on TikTok to try and combat this issue. March 07, 2022 Misinformation ricochets around the