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3/4/2022
11 : 14
Why podcast agencies are warning about the move to dynamically-inserted ads
The adoption of dynamically-inserted podcast ads, especially the ones not read by a podcast host ,could spell the end of the “magic” of the medium. March 04, 2022 There's no question dynamically-
3/3/2022
19 : 44
Advertisers pivot, pause campaigns and setting up for climate change coverage
Exclusive analysis when it's needed most. Subscribe to Digiday+ for less than $1 a day annually SUBSCRIBE Digiday's latest coverage Marketing Briefing: 'The situation is ever-evolving':
3/3/2022
11 : 14
How Disney is using its audience data and Hulu’s ad tech to compete with Google, Meta and Amazon
With 100 million household-level IDs across its properties, Disney is in the process of unifying its ad tech stack atop Hulu's ad server to take fuller advantage of its audience data. March 03,
3/2/2022
15 : 34
Always-on tactics for contextual campaigns in 2022
For sustainable growth and revenue, both acquisition and retention are crucial. To meet the challenge of acquiring new customers and keeping them, marketers are turning to audience-first, data-driven
3/2/2022
11 : 4
Ukraine invasion exposes balancing act of brand responsibility in advertising
To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. March 02, 2022 Russia's war on Ukraine is forcing advertisers to think long
2/18/2022
15 : 34
New report: The state of in-housing in 2022
To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and,
2/18/2022
11 : 4
Making sense of Google’s plan to limit tracking on Android
Google is bringing Privacy Sandbox to Android, here's what you need to know (and think about). February 18, 2022 Google often plays the role of good cop to Apple's bad cop when it comes to
2/17/2022
19 : 34
Exclusive tools and analysis to keep you ahead
Stay ahead of it all Subscribe to Digiday+ SUBSCRIBE What you can expect from a Digiday+ membership Exclusive Analysis Weekly briefings from top editors breaking down key trends, numbers to know and
2/17/2022
11 : 14
‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back
Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. February 17, 2022 Four weeks ago Future plc Inc turned off
2/16/2022
11 : 4
The BBC will double digital news team in North America to grow the commercial side of the business
The BBC wants to hire 20 people based mostly in the US to produce more analysis, data journalism, original investigations and live coverage. February 16, 2022 The BBC wants to fill more than 20
2/15/2022
15 : 34
Programmatic Marketing Summit: Exclusive networking for agency and brand execs
From the demise of the third-party cookie to the pandemic changing the way we work and reach people, the programmatic marketing landscape is being reshaped as we usher in a new era. At the Digiday
2/15/2022
11 : 4
'Not just Black history. American history': How publishers are using Black History Month to cover the past that isn't being taught in schools
As states push bills that prevent critical history from being taught in school, publishers are stepping in with accurate storytelling and content. February 15, 2022 Amid attempts to prevent critical
2/14/2022
15 : 34
How to deliver safer online shopping experiences
With online shopping now routine, digital commerce platforms are working to enable trustworthy shopping experiences by providing policies and safeguards for both buyers and sellers. Read the article
2/14/2022
11 : 4
Instagram’s video ad-revenue sharing program has underwhelmed participating publishers
Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open. February 14, 2022 “Underwhelmed” is how one publisher
2/7/2022
15 : 34
For a $5 gift card: Tell us how you are using personalization in email marketing
Publishers, we want to know: How is your team's email marketing personalization strategy adapting when it comes to the newsletters and other content you send to your audience? What does
2/4/2022
11 : 4
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. February 04, 2022 Google, Meta (
2/3/2022
11 : 14
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
More great news for Google and other walled gardens. February 03, 2022 The guardrails the ad industry erected to maintain its compliance with Europe's wide-ranging data protection law aren't
1/27/2022
11 : 14
Understanding Google’s FLoC replacement Topics, and its unanswered questions
While privacy advocates are saying this doesn't go far enough, advertisers may think this won't be targeted enough. January 27, 2022 In preparation for life after the third-party cookie, Google
12/10/2021
15 : 34
New report: Tactics for managing the subscriber lifecycle
Living in a subscription-first world has provided customers with seemingly endless options, but it has also made managing the entire subscriber journey even more essential to publishers' success.
12/10/2021
11 : 14
Why Criteo is purchasing the best-kept secret in digital media for $380 million
Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. December 10, 2021 December is typically a time when M&A