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12/9/2021
15 : 34
New report: How to shape audience engagement strategies for 2022
For publishers, even as visits continue to flow in through search and social channels, audience traffic in 2021 has slowly returned to pre-pandemic levels. To sustain the competitive edge that
12/9/2021
11 : 14
'A very, very strategic moment': In conversations about 2022 ad deals, first-party data takes center stage for more publishers
Publishers that have long talked about the value of their first party data are getting closer to learning an actual dollar value. December 09, 2021 Publishers' conversations about 2022 with
12/8/2021
15 : 34
Virtual event: The state of identity for marketers in 2022
With third-party cookie deprecation looming, marketers are working in-house and with technology partners to create identity solutions that can effectively address a changing world of privacy
12/8/2021
11 : 14
How publishers are handling returns to the office going into 2022
Here are the latest updates to media companies' return to office plans. Some have already started bringing people in, while others are leaving timelines open-ended, after setting dates earlier this
12/7/2021
15 : 34
Embedded commerce through the eyes of the brand and publisher
Brands and publishers are always looking for new ways to generate revenue, but finding effective avenues isn't so easy. To convert customers at the moment of inspiration, they are turning to
12/7/2021
11 : 14
'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. December 07, 2021 It's been a busy and well-
12/6/2021
15 : 34
Virtual forum: CTV advertising is an evolving strategy for marketers
The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. Heading into 2022, more marketers are racing to shift budgets from
12/6/2021
11 : 14
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms. December 06, 2021
12/2/2021
11 : 14
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football
12/1/2021
11 : 14
Amid video growing pains, Amazon Live struggles to attract publishers
Amazon wants publishers to drive their audiences toward the ecommerce platform's shoppable videos. Many are skeptical. December 01, 2021 More than two years after renewing focus on its live-stream
11/30/2021
16 : 4
WTF is data-driven creative?
In the age of personalization, there is a fine line between invasive and curated, the trick to striking a balance comes down to leaving personal identifiable information (PII) out of the equation. Yet,
11/30/2021
11 : 14
How ESL is bringing its tried-and-true esports event framework to the mobile space
ESL views the growth of mobile esports as an inevitability, the result of the increasing computing power of smartphones and other mobile devices. November 30, 2021 Mobile gaming is an ever-growing
11/29/2021
14 : 14
Cyber Monday Offer: Save 35% on membership
Most accessed by Digiday+ members Digiday Media Research: A comprehensive guide to third-party cookie alternatives Digiday has created this guide to provide an overview of the possible responses
11/29/2021
11 : 14
'Exclusive is illusive': U.K. publishers launch plan to mitigate loss of traffic when sources aren't properly cited
It revolves around an email process whereby those publishers who have registered for the protocol are able to contact other publishers who have not cited exclusive content they've produced so that
11/19/2021
11 : 14
Why publishers are introducing (and growing) product box programs
InStyle and The Cut have launched product boxes this month for the first time, while Eater and Group Nine's curated boxes are reaching their one-year anniversaries. All are taking different
11/18/2021
15 : 34
You're invited: Tell us how you're approaching in-housing the marketing team in 2022 for a $5 gift card
As a leader in marketing, we want to know: How are you approaching in-housing the marketing team in 2022? In exchange for completing this quick 2-minute survey, you'll receive: A $5 Amazon gift
11/18/2021
11 : 14
'We can do this for all of our sports': With Gameday Live, the Philadelphia Inquirer bets on live streaming video sports coverage
The Inquirer's live pregame shows attract twice as many viewers as its other live programming. November 18, 2021 The Philadelphia Inquirer is hoping it can turn one of its important beats into a
11/8/2021
10 : 14
How God-is Rivera helped put Black Twitter in front of marketers
Twitter's God-is Rivera has been bolstering historically marginalized voices on the platform since 2018. But after 2020, work for her job reached a fever pitch. November 08, 2021 For many
10/8/2021
10 : 14
How NASCAR is getting in on the race to develop a brand identity for the metaverse
The NASCAR, Subnation partnership will include activations in both pre-existing metaverse platforms and custom-built virtual spaces. October 08, 2021 The latest brand looking for a way into the
10/7/2021
21 : 4
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