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6/16/2021
10 : 14
To find new privacy-compliant data sets, Activision turns to data clean rooms
Data clean rooms — as they're otherwise known — are a repository of sorts where advertisers like Activision are able to get the benefits of sharing their data (think emails or device IDs) with data
6/15/2021
15 : 14
Marketer’s guide: Top tips for privacy-first personalization
Marketing teams are all too familiar with the challenges around the future of privacy and personalized advertising. With a range of solutions being thrown into the ring as potential replacements for
6/15/2021
10 : 14
Amazon is blocking Google's FLoC — and that could seriously weaken the fledgling tracking system
Amazon's under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts. June 15, 2021 Amazon seems to be blocking
6/14/2021
14 : 34
Live discussion: Turning social comments into revenue
SAVE YOUR SEAT AI is helping e-commerce use comments on paid and organic Facebook and Instagram posts to increase revenue and customer loyalty. Join Chanta Gordh, head of social media at Curology, on
6/14/2021
10 : 14
'We are also living and walking through it': Black diversity execs weigh in on changing DE&I leadership, intersectionality
As agencies look to follow up on promises of diversity, BIPOC executives weigh in on their experience. June 14, 2021 As more agencies like R/GA, Dentsu and Wunderman Thompson move to follow through on
6/11/2021
10 : 14
'The ultimate schmoozer': What advertisers and ad buyers think of Carolyn Everson's departure from Facebook
Carolyn Everson's relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is
6/10/2021
10 : 14
As ad tech firms test ways to connect Google's FLoC to other data, privacy watchers see fears coming true
As privacy advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, and identity firms plan to use FLoC as a persistent ID to improve accuracy. June
6/9/2021
15 : 14
Introducing the Greater Good Awards
It's never been more important for companies to stand for something more than their bottom line. From racial equality to the environment to social justice, many businesses are focused on having a
6/9/2021
13 : 49
'Marketers are leaning into the metaverse': Roblox ramps up brand partnerships
Similar to how YouTube brought video broadcasting to the masses, Roblox is doing the same for video game publishing — and that includes advertisers. June 09, 2021 Roblox is bringing video game
6/8/2021
14 : 34
Taraji P. Henson, Jewel, and Others Talk Mental Health in Healthline’s Town Hall
*|MC_PREVIEW_TEXT|* In honor of Mental Health Awareness Month, Healthline.com sat down with Taraji P. Henson, Jewel, and more to speak about their mental health journey and the actions they've
6/8/2021
10 : 14
Why Facebook actually has not agreed to everything MRC requires in its brand safety audit
There's been a misunderstanding between Facebook and the industry's go-to measurement verification body regarding what exactly an audit set to launch later this month will entail. June 08, 2021
6/7/2021
10 : 14
Subscription-based streamers outstrip ad-supported services’ share of watch time
In 2020, streaming audiences tuned into subscription-based services 62% of the time versus 32% for ad-supported streamers, according to PwC. June 07, 2021 Subscription-based streaming services, which
6/4/2021
10 : 14
As gray area between ads and paid influence grows, Mozilla calls on TikTok to tighten controls on political videos
As groups like Mozilla demand more transparency for compensated political speech by TikTok influencers, hyper-politicization creates obstacles. June 04, 2021 TikTok does not allow ads referencing
6/3/2021
14 : 34
What to know about this fall's Digiday Publishing Summit
Miami, FL | September 27-29
6/3/2021
10 : 14
Google's opaque practices to restrict fingerprinting create confusion among its ad tech partners
Google's prohibition on fingerprinting methods could get some ad tech firms in trouble, but Google's rules and approach to monitoring for compliance are up to interpretation. June 03, 2021
6/2/2021
18 : 14
CMO Summit: Connect with 50 top marketing leaders
Marketing leaders have learned a lot from the last year, but the back half of 2021 will come with its own set of challenges, from customer acquisition to brand safety. At Digiday Media's CMO Summit
6/2/2021
14 : 34
New guide: How publishers are working with identity tactics in 2021
GET THE GUIDE The deprecation of third-party cookies and Apple's new user privacy updates are pushing web and mobile app publishers to experiment with new approaches to audience addressability in
6/2/2021
10 : 14
'Good proxy for propensity': Group Nine preps first-party data offering focused on video views
The insights and segments Group Nine offers are based largely on watch times of the publisher's videos. June 02, 2021 In the race to obtain as much first-party data as possible, Group Nine Media is
5/28/2021
10 : 14
Google promises not to build itself privacy sandbox 'backdoors,' but advertisers are skeptical
A top Google ad exec promised the company won't give itself a way to circumvent its own data privacy approach. May 28, 2021 Google promised on Thursday it won't carve out separate rules for
5/27/2021
14 : 34
New guide: How publishers are preparing for post-cookies addressability
GET THE GUIDE As publishers approach addressability alternatives, there are three critical challenges to consider: efficiently tracking and managing a diverse group of IDs in a centralized way over