Messages
10/3/2022
13 : 14
Ultimate test for a marketer?
Alternate text Ecommerce is the proving ground for marketers. If you can make it in ecommerce marketing, you can make it anywhere. Marketers in other industries own vanity metrics, lead generation, and
9/29/2022
12 : 4
'Me too' messaging
...and how to avoid it Your host today is Peep Laja, Founder at CXL Banner blindness. Ad fatigue. Known established concepts. The same is true for messaging. If you use words that everyone else
9/22/2022
12 : 4
Slide into your ideal customer DMs
...without ugly sales outreach Your host today is Peep Laja, Founder at CXL Make a content-led ABM list. ~100-200 companies who should be your customers. Invite relevant folks from those
9/15/2022
12 : 4
Secret to all growth
...is not that one webinar Your host today is Ognjen Bošković, Growth Lead at CXL Over time, I developed some heavy resistance to one-off marketing initiatives. Let's do a webinar? No.
9/8/2022
12 : 24
Making big bets > minor optimizations
Your host today is Peep Laja, Founder at CXL Back in 2011, I had to make a choice - whether to kill my SaaS company or to keep going. If the business is obviously failing (or the opposite), it's
9/1/2022
12 : 14
What is your big idea?
Your host today is Peep Laja, Founder at CXL Effective messaging requires curation: what's the one thing you want target customers to know about you? The more ideas you want to communicate, the
8/25/2022
12 : 4
The story is the strategy
Your host today is Peep Laja, Founder at CXL The story is the strategy. Your positioning and marketing strategy are informed by and wrapped in the blanket of a narrative. Here are the most common types
8/18/2022
12 : 4
Modern marketing equation = ?
Your host today is Peep Laja, Founder at CXL 3 key ingredients modern marketing teams need to embrace as their modus operandi: research (insights) + experimentation + speed. Most of the marketing
8/12/2022
2 : 55
Async... or just anti-meeting?
Your host today is Peep Laja, Founder at CXL It's easy to be anti-meeting. It's hard to do async right. Async reporting/updates that also get read and debated by the group does not happen
8/4/2022
12 : 4
That problem of yours? Somebody already figured it out.
Your host today is Peep Laja, Founder at CXL Whatever problem you're having, countless number of people have had this problem before. It has been solved successfully countless times, and also
7/28/2022
12 : 4
Stop thinking networking is just for the elites
Your host today is Peep Laja, Founder at CXL Personal relationships open most of the doors, from business deals to Stanford Graduate program entrances to raising VC money. Relationships get you
7/21/2022
12 : 34
Going to in person events for content = no ROI
Your host today is Peep Laja, Founder at CXL Covid disrupted so many things. Office life is not gonna be the same. Same with events. I see too many old school events being brought back - reminds me of
7/14/2022
12 : 34
Dave Gerhardt + Chris Walker + Peep Laja
Your host today is Ognjen Bošković, Growth Lead at CXL You don't come to events for content you can watch later on YouTube. Live events are for building lasting relationships. This October, we'
7/7/2022
12 : 24
A model for being your own VC
Your host today is Peep Laja, Founder at CXL I gotta say, being your own VC is a nice luxury to have. Model I used: 1. Built an agency ($0 costs to start). 2. Used profits to fund an e-learning biz (
6/30/2022
12 : 54
CXL is your match-maker
Your host today is Peep Laja, Founder at CXL After a 2-year hiatus, CXL Live is back! October 25-26 in Austin TX. It's the top B2B growth and experimentation event, totally unique. Half keynotes,
6/23/2022
12 : 24
What are you trading off?
Your host today is Peep Laja, Founder at CXL Strategy is about choices and tradeoffs, yet most never even consider alternatives to the status quo. Strategic discussions and planning require
6/17/2022
2 : 19
Best proving ground for a marketer?
In ecommerce, marketing is your last real competitive advantage. Your product, fulfillment and customer support are table stakes. It's the minimum your customer expects, and not a way to build a
6/17/2022
2 : 18
Do you even resonate?
Your host today is Peep Laja, Founder at CXL The messaging clicks, things scale. Before you pour all that money into paid traffic and what not, fix the fundamentals. Customer conversion is way easier
6/9/2022
15 : 4
Who owns site conversions?
Your host today is Peep Laja, Founder at CXL It might be a heretic idea to some, but... I think product marketing should own the website AND thus the website conversion rate. They own the product story
6/2/2022
12 : 34
Fast eat the slow
Your host today is Peep Laja, Founder at CXL Speed is an under-rated competitive advantage. Fast eat the slow. 5 key things to do to speed up. 1) Reduce waste, validate quickly At Wynter we're