Messages
5/26/2022
12 : 4
Articulate yourself
Your host today is Peep Laja, Founder at CXL Become the best-articulated version of yourself. Nikos Koulis is a world-famous jewelry designer. When he got started, he was like most others in his field
5/19/2022
12 : 34
Play the long game = win
Your host today is Peep Laja, Founder at CXL If you sell to B2B (5+ figure ACV). 1. Make a list of every company that should become a customer in the next 5 years. 2. Involve them in your media machine
5/5/2022
12 : 24
Innovate or you're stuck
Your host today is Peep Laja, Founder at CXL The stability of market positions is jaw-dropping. In established categories whoever is in the top 3 tends to stay there and whoever is #17 will also remain
4/28/2022
12 : 4
You have 2 options
Your host today is Peep Laja, Founder at CXL Assuming that you want significant growth for your business, broadly speaking you have 2 options to win the game: 1) win the brand preference war 2) build a
4/21/2022
12 : 4
We're in 'beyond product' era
Your host today is Peep Laja, Founder at CXL A winning strategy 10 years ago: build an objectively better product + some marketing. A winning strategy today: great product + win on things beyond the
4/7/2022
12 : 24
Technical SEO is oversold
Your host today is Eli Schwartz (< check his book), Author of Product-Led SEO, Growth Advisor Once done reading, you can ask Eli all your burning product-led SEO questions on this post. This might
3/31/2022
12 : 4
B2B buyer leads for $5.77 (on TikTok?)
Your host today is Silvio Perez (< check his newsletter), Head of Performance Marketing at metadata.io Once done reading, you can ask Silvio all your burning paid ads questions on this post.
3/28/2022
11 : 14
Playbook community now live.
The most in-demand and best paid marketers are at the top of the ladder because of three things. They network like kings. When you hire them, they don't just bring their own skills to the table.
3/24/2022
12 : 24
Specific > vague
I have 6 updates for you this week. 1. On my mind Go through your home page and ask about every line of copy: "how could we make this more specific?" Too often it's full of lofty, vague
3/17/2022
13 : 14
95% of your market is not looking to buy
I have 5 updates for you this week. 1. On my mind A mental model for how to think about setting up your B2B marketing machine: Only about 5% are actively in the market, and you use direct response to
3/10/2022
13 : 4
Weeks where decades happen
I have 4 updates for you this week. 1. On my mind "There are decades where nothing happens, and there are weeks where decades happen." Posting about marketing just doesn't seem important
2/24/2022
13 : 4
Execution or else
I have 5 updates for you this week. 1. On my mind More than 10 years ago I was a marketing consultant. I would analyze clients' businesses, and tell them what to do. Later when I checked in: they
2/17/2022
13 : 4
Small brands punch harder
I have 5 updates for you this week. 1. On my mind Small brands need to be 2-3x better than established, big brands - just to compete. Goes for B2B software as well as social media influencers. Gary V
2/3/2022
13 : 4
Only 5% of B2B buyers are ready to buy
I have 5 updates for you this week. 1. On my mind If B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. - Mimi Turner B2B marketers tend to focus
1/27/2022
13 : 4
Spent $4,372 on FB ads so you don't have to
Welcome to the first part of CXL Growth Notes. Our goal is to create actionable content that will allow you to learn along and apply the lessons in your next growth project. In this case study, I'
1/20/2022
14 : 4
Once is not enough
I have 4 updates for you this week. 1. On my mind Repeat yourself, a lot. When you start to feel sick at how much you've repeated the same message, that's when it's just starting to get
1/13/2022
15 : 24
Are you sending the right message?
I have 5 updates for you this week. 1. On my mind Almost every B2B SaaS website has images or illustrations of some kind. What should they be? A pattern that comes up again and again in Wynter tests
12/23/2021
13 : 4
Capture vs create demand
I have 5 updates for you this week. 1. On my mind I've been studying high-growth companies, profiling them on How to Win podcast. There are many ways to grow fast, but almost all of these companies
12/16/2021
13 : 4
Worst product comparison page
I have 6 updates for you this week. 1. On my mind Every product comparison page: If your differentiation is based on a feature comparison grid, you're already playing a game you cannot win. Using
12/9/2021
13 : 4
Tell your customer about competitors
I have 6 updates for you this week. 1. On my mind If you think people might buy your products or services without checking out the competition first, think again. Research is clear - on average