Best newsletters and posts about Digiday Media Buying Briefing tag
Messages
5/23/2022 10:14:27 AM
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad
11/21/2022 11:14:28 AM
Despite Snapchat's efforts, creators still don't see it as a priority
The mobile messaging app doesn't seem to be winning over the creator community – though not for lack of trying. November 21, 2022 Despite Snapchat's efforts, creators still don't see it as
1/2/2023 11:04:26 AM
Agencies plan to focus on TikTok, among other channels, in 2023
Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year. January 02, 2023 Agencies plan to focus on TikTok, among other
2/20/2023 11:14:34 AM
From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues
FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play. February 20, 2023 From the FTC to SCOTUS, the ad tech world has its hands full of privacy
2/13/2023 11:14:31 AM
Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress
Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren't completely sold on spending their ad dollars there again. February 13,
3/6/2023 11:14:34 AM
Checking in on TTD's Open Path one year in
Also: Why a potential TikTok ban doesn't worry marketers
12/5/2022 11:14:29 AM
WTF is the difference between in-stream and out-stream video ads?
In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads December 05, 2022 WTF is the difference between in-
4/3/2023 2:14:30 PM
How Twitch lost its grip on, and way with, the streaming community
As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing. April 03, 2023 PRESENTED BY How Twitch lost its grip on, and way with, the streaming
11/28/2022 11:14:28 AM
Why the World Cup adds to, rather than eases, all that ails Twitter
User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now. November 28, 2022 Why the
11/14/2022 11:14:28 AM
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Twitter's advertising business is in disarray. Its advertisers are not. November 14, 2022 The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk'
11/7/2022 10:04:27 AM
WTF are tracking pixels?
Tracking pixels have been a digital marketing fixture for years. And yet they've largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities. November 07,
5/29/2023 10:14:46 AM
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. May 29, 2023
6/5/2023 10:14:30 AM
LiveRamp fielded inbound inquiries over a potential sale
Also: VideoAmp's jump in the alternative TV measurement race
10/10/2022 10:14:28 AM
CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive
It took a minute, but the gap between best practice and legal requirement is getting tighter for brand marketers. October 10, 2022 CMOs are on their toes and not conducting 'business as usual'