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12/15/2023
13 : 54
How La Presse shifted it's approach to audience data
How one news organization transformed to keep up with big tech
12/15/2023
13 : 44
As attention grows up, agency rebundling is one unintended result
Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well. December 14, 2023 As attention grows up, agency rebundling is one unintended
12/15/2023
13 : 34
Why consumers are seeking flexibility from their subscriptions
How the subscription economy is moving toward a bundled future
12/15/2023
13 : 26
The cynic's guide to esports in 2023
For many companies in competitive gaming, the past year has been difficult, to say the least. Here's a recap of some of the esports industry's biggest challenges over the past 12 months — and
12/12/2023
18 : 34
How advertisers are avoiding data pitfalls to maximize campaign impact
Guide: Addressing the inherent risks that come with new data strategies
12/12/2023
15 : 44
Secure months' worth of meetings in just 3 days at the Digiday Media Buying Summit
As we enter 2024, agencies are adapting to a set of new and changing industry challenges. But it's also a time of tremendous opportunity for social channels, agency culture, retail media networks
12/12/2023
11 : 14
Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes
Marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward. December 12, 2023
12/11/2023
11 : 14
A History of Ad Tech Chapter 2: The Ad Net's Golden Age
How ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. December 11, 2023 A History of Ad Tech Chapter 2: The Ad Net's Golden Age
12/8/2023
11 : 14
From Gemini to GROK, new names for generative AI share the spotlight
Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular. December 08, 2023 PRESENTED BY From Gemini to GROK, new names for generative
12/7/2023
18 : 54
Announcing Digiday's 2024 events
Our mission is to create positive change in media and marketing and events are an important part of that. By bringing together hundreds of like-minded individuals at once, we're able to share
12/7/2023
11 : 24
With the rise of retail media networks, marketers continue to grapple with lack of standardization
Marketers for major CPG brands in particular have been managing a trickier relationship with those retailers. December 07, 2023 PRESENTED BY With the rise of retail media networks, marketers continue
12/6/2023
18 : 34
Future Leader Awards: Recognize your company's emerging leaders
While most industry lists honor executives in prominent roles who are already in the headlines, we're showcasing the leaders you haven't heard about yet who are still making a name for
12/6/2023
15 : 44
How publishers are building subscription programs for sustained revenue
Report: How publishers are adjusting to a maturing subscriptions market
12/6/2023
11 : 14
Agencies weigh positives and negatives to 2024 spending in an uncertain economy
Although 2024 is shaping up to be a big year for ad spending with the potentially most expensive presidential election in history on its way, there remains some uncertainty in the industry — given the
12/5/2023
15 : 44
Publishers are leveraging CDPs to unlock first-party data’s power
Guide: How publishers are transforming first-party data strategies
12/5/2023
11 : 24
News publishers hesitate to commit to investing more into Threads next year despite growing engagement
News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it. December 05, 2023
12/4/2023
11 : 24
Digiday's History of Ad Tech: In the beginning …
A look at the genesis of ad tech, from the first online display ad in 1994 to the dotcom crash. December 04, 2023 PRESENTED BY Digiday's History of Ad Tech: In the beginning … A look at the genesis
12/1/2023
11 : 24
ChatGPT turns a year old, marking a major milestone for generative AI
It's hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year. December 01, 2023 ChatGPT turns a year old, marking a
11/30/2023
14 : 14
Extended offer ends tomorrow: Save 50% on 3-month Digiday+ membership
Hi there, As one of our most loyal readers, we wanted to let you know that we have extended our Cyber Week offer until tomorrow, Dec. 1. Subscribe now to save 50% on a 3-month Digiday+ membership and
11/30/2023
11 : 24
Coca-Cola set to continue generative AI efforts with holiday-season marketing push
The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.