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11/29/2023
11 : 24
Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023
11/28/2023
15 : 44
The marketer’s guide to B2B programmatic
How teams are activating programmatic account-based marketing at scale
11/28/2023
11 : 14
Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor
Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. November 28, 2023 Google's 2024
11/27/2023
18 : 34
The brand’s guide to customer journey automation
For brands, each touchpoint is an opportunity to gain insights into their customers' behavior and preferences. These insights can then be used to engage consumers at a more personal level across
11/27/2023
14 : 14
Last chance tonight: Save 50% on 3-month membership
Stay ahead of the trends transforming media and marketing
11/27/2023
11 : 14
AI Briefing: With OpenAI in the spotlight, others release their own new AI models
Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup's key rivals and partners. November 27, 2023 With OpenAI in the spotlight,
11/24/2023
11 : 24
As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail'
Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. November 24, 2023 As Lyft builds its ad
11/22/2023
11 : 24
Newsroom unions push for better terms as end-of-year mass media layoffs loom
Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can't prevent layoffs — only soften the blow.
11/21/2023
11 : 14
Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
Perhaps, if X's ads business were faring better, it might have been more enthusiastic about undergoing an audit. November 21, 2023 Brand safety concerns mount as X (formerly Twitter) pulls out of
11/20/2023
18 : 34
How one news organization transformed to keep up with big tech
Case study: How La Presse shifted to all-digital approaches
11/20/2023
14 : 24
Cyber Week Offer: Save 50% on 3-month membership
Access weekly briefings, original research, case studies, member-only events and more
11/20/2023
11 : 14
Influencer or creator? Here’s how marketers can know who to hire
Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution. November 20, 2023
11/17/2023
11 : 24
As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor?
Revelations of Apple and Google's financial relationship has convinced some observers convinced change is on the horizon. November 17, 2023 As the 'trial of the century' nears its end, have
11/17/2023
2 : 54
The case for and against brand safety
It's an age-old tale in media. Publishers endure financial strain due to cautious advertisers leading to cutbacks. November 16, 2023 The case for and against brand safety Media layoffs are back,
11/17/2023
2 : 53
The state of publisher ad revenue
What publishers predict ad revenue will look like in 2024
11/9/2023
18 : 34
New briefing: Publishers are counting down to the end of Q4
In a recent Media Briefing, members had exclusive access to a look at media execs airing their frustrations with the fourth quarter, which is once again, lacking in luster. Get a taste of this member-
11/9/2023
11 : 14
Roblox earnings: Why enticing brands is key to the future of the metaverse platform
Advertising came up repeatedly during Roblox's earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform. November 09, 2023 Roblox
11/8/2023
11 : 14
Here's what ultimately led to the fall of FaZe Clan
Behind all the celebrity endorsements, money and hype, a divide was quietly growing between two powerful but distinct aspects of the organization. November 08, 2023 Here's what ultimately led to
11/7/2023
15 : 34
The marketer’s guide to planning for BFCM
How to strategically schedule BFCM campaigns in 2023
11/7/2023
10 : 14
Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content
Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses. November 07, 2023 Black-owned publishers say they still suffer from discriminatory keyword