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8/15/2023
14 : 44
Survey: The state of publisher ad revenue in 2023
As digital advertising evolves, publishers are increasingly monetizing their audiences and working toward building more robust engagement and results for advertisers. In this new survey, Digiday and
8/15/2023
10 : 14
Agencies weigh the pros and cons of generative AI as political advertising grows
It is only a matter of time before generative AI content becomes a bigger part of political campaigns. With the political ad landscape to surpass prior spending levels in 2024 to more than $15 billion,
8/14/2023
14 : 34
The state of connected TV in 2023
Television has become a fully interconnected, wide-open space for audiences, and viewers' underlying concepts of what TV comprises in the first place have been radically transformed by the
8/14/2023
12 : 44
How advertisers are tackling measurement in a fragmented RMN ecosystem
The retail media network landscape is fragmented, and advertisers need help to measure campaign success across disparate platforms. Additionally, persistent gaps in the standardization of RMN metrics
8/14/2023
11 : 54
How ad tech's measurement titans are pivoting to attention and activation
These are shifting sands everyone must make adjustments for, with one widely held interpretation is that both DoubleVerify and IAS believe that next year will see the final demise of third-party
8/14/2023
11 : 15
Unveiling uncertainty: Insights from Linda Yaccarino's interview on X's (formerly Twitter) direction under Elon Musk
Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. August 11, 2023 Insights from Linda
8/14/2023
10 : 44
The case for and against made-for-advertising sites
In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens. August 14, 2023 The case for and against made-for-advertising
8/8/2023
10 : 14
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision
This kind of uncertainty keeps ad tech bosses up at night. They're worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. August 08, 2023
8/7/2023
17 : 34
WTF is IGA?
While advertising within games has increased in popularity, misconceptions about in-game creative persist. One such misconception is that in-game advertising (IGA) represents potentially annoying or
8/7/2023
10 : 4
The rise of discerning publishers: Ad tech vendors face increased scrutiny
Somewhere amidst all this uncertainty in the ad tech sector, publisher nervousness has transformed into cautiousness. August 07, 2023 The rise of discerning publishers: Ad tech vendors face increased
8/4/2023
10 : 14
The Media Rating Council is angling for better clarity in an era of compounding complexity
Who watches the watchers in the overlooked, but all-important, world of media measurement? August 04, 2023 The Media Rating Council is angling for better clarity in an era of compounding complexity Who
8/3/2023
17 : 34
The case for, and against, paid trial offers and how The Athletic is approaching podcasts
In a recent Media Briefing: The case for, and against, paid trial offers Fewer podcasts equals more listeners for The Athletic Earnings season begins, TikTok has a new e-commerce strategy and more Get
8/3/2023
14 : 34
Why data enhancement is now essential to ad campaigns
In addition to shifting toward gathering first-party and zero-party data directly from consumers — with their consent — brands, agencies and publishers are increasingly leaning on data enhancement and
8/3/2023
10 : 14
WTF is sequential liability
What makes sequential liability so contentious? Let's delve deeper to uncover the reasons behind its controversial nature. August 03, 2023 WTF is sequential liability What makes sequential
8/2/2023
14 : 54
Connect with leaders from Dentsu, MediaCom and more
October 3-5, Naples | Last chance to save on passes
8/2/2023
10 : 44
Former employees remain uncompensated after MediaMath's bankruptcy filing
How the losses in ad tech's biggest bankruptcy are hitting home. August 02, 2023 Former employees remain uncompensated after MediaMath's bankruptcy filing How the losses in ad tech's
8/1/2023
10 : 14
How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits — of virtual commerce
To marketers at Ralph Lauren, this week's so-called “phygital” boot release represents an unprecedented mix between the brand's virtual and physical options. August 01, 2023 How Ralph
7/31/2023
14 : 34
Tell us how digital identity is changing in 2023
As privacy regulations increase, data protection and identification challenges continue to surface across many channels, including CTV. To resolve these obstacles, advertisers, publishers and tech
7/31/2023
10 : 14
YouTube faces agency pressure over unwanted inventory
Also: Generative AI shows up in earnings chatter again
7/28/2023
10 : 14
WTF is prompt engineering?
Also: Is the ad slowdown coming to an end?