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8/31/2023
18 : 4
Research and pitch decks you missed
Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. As one of our most loyal readers, we wanted to share some of the exclusive content that's
8/31/2023
10 : 14
New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst
Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study. August 31, 2023 New podcast studies showing growth in ad spend, listeners suggest the
8/30/2023
17 : 34
Digiday Media Buying and Planning Awards: New categories announced
Early Deadline | October 27
8/30/2023
15 : 14
What AI-powered search means for publishers
AI-powered search is set to transform the way content is discovered and consumed. This will have serious implications for publishers already under pressure to transform their businesses in the wake of
8/30/2023
10 : 4
Why MasterCard is advertising more with Riot Games even as other brands divest from esports
MasterCard's growing involvement in Riot Games' esports ecosystem is a ringing endorsement of the game developer's long-term plans for competitive gaming. Riot views esports as the “future
8/29/2023
17 : 34
How generative AI reaches overlooked audiences
To engage more effectively with audiences and maximize ad impact, teams are increasingly turning to generative AI to assess how content is consumed. From analyzing user-generated content to identifying
8/29/2023
10 : 14
How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?
The growing need for transparency is a possible source of market reentry for ad tech's oldest DSP. August 29, 2023 How will MediaMath's new owners Infillion chart the long road ahead after its
8/28/2023
14 : 34
Why moving to direct-sold is crucial for publishers
As consumers increasingly opt out of hyper-targeting and tracking, ad tech platforms contend with a lack of visibility, leading advertisers to struggle to reach target audiences — resulting in a
8/28/2023
10 : 14
The MFA uproar puts curation of programmatic advertising in the spotlight
How programmatic ads are bought is just as important as what gets bought. August 28, 2023 The MFA uproar puts curation of programmatic advertising in the spotlight How programmatic ads are bought is
8/25/2023
10 : 14
The week that was in AI: the latest in creating, using and regulating generative AI
As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech. August 25, 2023 The week that was in AI: the latest in creating, using and regulating
8/24/2023
10 : 14
Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view
The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups. August 24, 2023 Infillion is confirmed as MediaMath's new
8/23/2023
14 : 44
The advertiser’s guide to activating data-driven creative
Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. However, developing
8/23/2023
10 : 14
Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
Fairplay leads calls for FTV investigation based on critical Adalytics report. August 23, 2023 Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
8/22/2023
10 : 14
How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw
The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing”
8/21/2023
14 : 54
Understanding publishers' and advertisers’ post-cookies strategies and roles for first-party data
Publishers and advertisers know the vector every website visit can include — as consumers move through their pages and engage with content (whether articles or merchandise), data trails form. Any user
8/21/2023
10 : 24
Advertisers have lingering questions for YouTube after the latest controversial report on child safety
Despite Google's protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus. August 21, 2023 Advertisers have lingering questions for YouTube
8/18/2023
10 : 14
YouTube is under fire again, this time over child protection
Adalytics Research asks, 'Are YouTube advertisers inadvertently harvesting data from millions of children?' August 18, 2023 YouTube is under fire again, this time over child protection YouTube
8/17/2023
17 : 34
Mapping display trends across site and newsletter advertising — direct and programmatic
Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to a research series on where CMOs are investing. In this
8/17/2023
10 : 14
Lessons for AI from the ad-tech era
Also: Trust in social falls but usage remains steady
8/16/2023
10 : 4
Marketers struggle to keep up with social media's bifurcation
Also: Ad tech M&A dry spell heats up