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9/3/2024
14 : 34
Time's running out to secure your pass to Retail Media Strategies
Connect with execs from Bloomingdale's, CVS Health, Madewell and more
9/3/2024
10 : 14
The cases for and against the CMO role
The answer depends on your vantage point. Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out. With the CMO under the spotlight once more, let's dive
9/2/2024
10 : 14
What do advertisers want from Tubi in the U.K.?
Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options. September 02, 2024 What do advertisers
8/30/2024
10 : 14
Amid a new CEO-hunt, is Criteo up for sale?
Armchair analysts speculate on the next move of one of the biggest names on ad tech's chessboard. August 30, 2024 Amid a new CEO-hunt, is Criteo up for sale? Armchair analysts speculate on the next
8/29/2024
17 : 34
CMO Strategies: A playbook for marketing channels
How organizations are navigating rising channel costs and embracing platform diversification
8/29/2024
10 : 14
Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership
Stagwell's augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events.
8/28/2024
14 : 34
How retail media insights inform brand campaigns
First-party data from retail media networks empowers brands to do more
8/28/2024
14 : 4
Digiday Publishing Summit: Gain an extra prospect meeting when you register by September 2
Hi there, As someone who may be interested in this event, we wanted to let you know about a special offer to get an extra 8-Minute Meeting on us if you secure your pass to the upcoming Digiday
8/28/2024
10 : 14
Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say
Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. August 28, 2024
8/27/2024
10 : 14
How IBM and the US Open are using Watson to create more AI-generated tennis content
Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. August 27, 2024 How IBM and the US Open are using Watson create more AI-
8/26/2024
10 : 14
Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. August 26, 2024 Over a year and a
8/20/2024
3 : 4
As political ad spend faucet opens, CTV media stands to be a major winner
Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. August 15, 2024 As political ad spend faucet opens, CTV media stands to be a major winner
8/20/2024
2 : 54
How Reddit, Snapchat, and Pinterest are attracting marketers and boosting ad revenue
Explore the latest from Digiday+
7/31/2024
10 : 14
X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X. July 31, 2024 PRESENTED BY X reminds advertisers 'there's no
7/30/2024
14 : 34
Check out the 2024 WorkLife Awards categories
Company culture has never been more important for organizations looking to attract and retain the best talent and the strongest cultures are built on values that run deep throughout the organization.
7/30/2024
10 : 14
Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide. July 30, 2024 PRESENTED BY Ad tech bosses balance frustration and
7/29/2024
10 : 14
Should web browsers be regulated?
Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue 'the new browser wars are breaming the open internet.' July 29, 2024 PRESENTED BY
7/26/2024
14 : 34
Digiday Awards: One week left to submit your entry
Have your work viewed by judges from Google, Chipotle and more
7/26/2024
10 : 14
Where Kamala Harris and Donald Trump stand on big tech issues
The next US president is going to have a tough job of reining in social media companies' dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and
7/25/2024
10 : 14
As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'
As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. July 25, 2024 PRESENTED BY As influencer marketing grows,